Rafe Altschuler

Experience

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  OC Wine Mart & Deli

  May 2016 - Jun 2017

  Social Media Manager

  - Developed and managed all social media channels on behalf of OC Wine Mart- Staged and photographed products on-site to be used in future content- Edited copy to be used in email marketing campaigns- Assessed analytics generated by various applications to gauge the effectiveness of content being posted- Scheduled and attended regular meetings with the business owner

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  Mopro

  Jul 2016 - Sept 2016

  Digital Marketing Coordinator

  - Using my Digital Marketing expertise I consulted with new Mopro clients to assist in building their new websites- Engage clients via phone and email to identify their marketing goals- Communicated necessary website revisions during build phase across multiple departments while ensuring efficiency and effectiveness- Helped clients understand their marketing goals and answer any questions they might have regarding their new website and how to best leverage it- Managed multiple clients at a time while providing exceptional customer service Show less

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  Pets Deli

  Oct 2016 - May 2017

  Community Manager

  - Developed the social media channels for Pets Deli in the US and building a following of over 3,000 across multiple channels - Developed the customer service experience from the ground up - Resolved customer queries with 98% same-day response time and 95% customer satisfaction across email, phone, and Amazon - Initiated the Pets Deli influencer program and assisted in identifying potential influencers whose core values aligned with Pets Deli - Planned and executed both digital and offline marketing campaigns to generate brand awareness and drive sales - Responsible for competitor and market research, as well as keeping up with trends in the Pet Food industry to better shape our marketing campaigns Show less

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  Inbound Real Estate Marketing

  May 2017 - Nov 2021

  Operations Manager

  InboundREM provides SEO and digital marketing solutions for real estate agents and brokers.- Lead a global team of writers and web developers- Identified weak points in day-to-day operations, reducing overhead costs- Built and documented processes that allow the company to scale- Executed a/b tests to identify new vendors and services

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  Novo

  Dec 2020 - Jun 2022

  Marketing Coordinator

  - Collaborated with the sales team to identify brand needs and created campaigns that connected brands with influencers on Twitch and Influencers

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  Logic Inbound

  Nov 2021 - now

  Senior SEO Project Manager

  - Managed remote multi-disciplinary teams of web developers, designers, copywriters, ads specialists, and data analysts to execute web development projects and marketing campaigns from ideation through to completion- Developed long-term multi-month marketing campaign roadmaps in collaboration with high level internal and external stakeholders- Conducted retrospectives with leadership team and analyzed campaign performance data to update marketing strategies and surpass KPI goals by an average of 10% MoM- Launched a national SEO campaign that resulted in a 78% increase in organic traffic and 142% increase in organic conversions quarter to quarter- Led an initiative to provide our SEO team with better data for insights which resulted in the creation of a new Google Data Studio template that is now utilized company-wide- Communicate with internal teams to ensure that deliverables adhere to deadlines and fall within client budgets Show less