Keeley Gardiner

Experience

• 

  WordsInMotion/Kim Ketelsen

  Jul 2006 - Sept 2014

  Freelance Production Assistant

  • Video Production & Post (videotaping, transcribing, video editing)• Print Production (transcribing, proofing, creative input)

• 

  Central College

  Aug 2006 - May 2010

  • Worked with students by helping them write and prepare papers and tests for classes. • Led group study sessions. • Distributed information and promote Student Activities Center/Student Programming.• Communicated with, booked and promoted bands that performed at the college.

  • Communication Department Tutor

    Aug 2008 - May 2010

  • Student Services Assistant

    Aug 2006 - May 2010
• 

  TrueNorth - Astrid van Noort

  Jun 2008 - Aug 2008

  Human Resources Department Assistant

  • Scanned employee files and other important documents into the PaperWise computer program. • Categorized files once they are in the PaperWise program.• Did tasks for supervisors as needed.

• 

  Waypoint Services

  Jul 2009 - Aug 2010

  Substitute Teacher

  • Filled in for absent teachers, working with children ages infant through 6 years old.• Worked as a team member of 4 to plan and led activities with the children.

• 

  Victory Records

  Jan 2010 - May 2010

  Marketing & Sales Assistant

  • Created marketing plans to optimize promotion of label’s artists• Worked with various retailers & businesses to sell Victory Records music (sales calls, etc.)• Used Twitter, Facebook and blog accounts to promote consumer awareness

• 

  Invisible Records

  Sept 2010 - Jan 2011

  Event Planning & Marketing

  • Event planning (booked and organized events, routed tour, put together CEO’s itinerary, negotiated fees and managed merchandise sales)• Managed all marketing, PR and promotion for each event• Ran Facebook, Twitter, Hootsuite and blog accounts; helped build fanbase

• 

  Chicago Semester

  Oct 2010 - Jan 2011

  Internship Coordinator Assistant

  • Contact person for students (revised resumes, etc.)• Data entry; Newsletter writing; Start-up on proposals; Orientation week prep• Worked to secure internships for students

• 

  CBS Radio

  Jan 2011 - Jan 2011

  NorthBridge Staffing Associate
• 

  North Bridge Staffing Group

  Jan 2011 - Mar 2011

  Associate

  • North Bridge Assignment – Temporary or Variable Talent Positions• North Bridge Placement – Temp-to-Hire Positions• North Bridge Search – Direct Hire Positions

• 

  Healy & Schulte

  Mar 2011 - Oct 2012

  Social Media Marketing & PR

  • Account Management (coordination, proposals, presentations, budget recommendations)• Assignments (media outreach, event planning, talent booking, social media, website development, writing)• Quality Control (reviewed & supervised work of interns)

• 

  FanFueled

  Mar 2011 - Apr 2011

  Social Media Marketing

  • Managed FanFueled's online social media presence. • Built and analyzed marketing campaigns using Facebook and Twitter. • Provided industry related content for our blog and seek guest posts and interviews. • Conducted market research on the live event, music, and ticketing industries. • Identified and contacted new venues.

• 

  JiveWired.com LLC

  Mar 2013 - Jun 2016

  Freelance Associate/Artist Recruiter

  • Marketing & Artist Recruitment (lead generation, social media, creating pitches)• Booking talent and event planning for SXSW 2014 stage & venues

• 

  Best Online Universities LLC

  Feb 2014 - Sept 2014

  Social Media & Content Marketing

  • Run Facebook & Twitter campaigns for clients; article content writing and editing• SEO email outreach & link building

• 

  Milwaukee Transport Services Inc. (Milwaukee County Transit System)

  Sept 2014 - now

  Digital Presence• Designing and overseeing all aspects of MCTS digital marketing social media and Umo app push notification and static advertising campaigns. • Planning and managing the MCTS social media platforms. • Preparing accurate reports on MCTS marketing campaign’s overall performance. • Coordinating with advertising and media experts to improve marketing results. • Identifying the latest trends and technologies affecting the transit industry. • Evaluating important metrics that affect social media audience and digital advertising campaigns. • Overseeing and managing other digital projects as needed. • Employee portal content management, creation, website design on WordPress. • Managing technical issues and database maintenance on Employee portal. Website Strategy • Designing and overseeing all aspects of the RideMCTS.com website. • Creating digital strategy and user experience design on the RideMCTS.com website, including design and help implement the tools, content and backend CMS that help MCTS attract, convert, engage and regain customers. • Evaluating important metrics that affect website traffic. • Writing detours and creating Google maps for service alert section of the website; adding detours to service disruption management program. Customer Experience • Managing Customer Care Team, leading meetings and writing quarterly reports on communication issues and progress. • Writing monthly how-to listicles to educate riders on how to get to key destinations and events across Milwaukee County. • Printed schedule and online schedule proofing and editing four times each year. Additional Responsibilities• Assist Marketing team on writing and editing external and internal e-newsletters. • Internal & external e-newsletter database maintenance, including data-entry, newsletter creation & design, customer communication, assistance in planning & implementing campaigns, and running contests. • Other document proofing and editing as needed. Show less

  • Digital Communications Coordinator

    Jan 2024 - now

  • Web & Social Media Specialist

    Dec 2020 - Jan 2024

  • Marketing Associate

    Sept 2014 - Dec 2020