
JiYeon Ryu
General Manager of Foreign Affairs

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About me
Business Project Manager at NEXON KOREA
Education

University of Wisconsin-River Falls
2012 - 2015Bachelor's Degree Political Science, International Studies• Fall 2014: Assisted in organizing and presenting the Political Science Roundtable discussion on the 2014 Congressional elections• Fall 2012 – Spring 2013: Participated as an exchange student in Political Science
Experience

Xiann Patent & Law Firm
May 2016 - Jul 2016General Manager of Foreign AffairsManaged patent schedules for filings in the United States, Europe, China, and Japan.• Developed and implemented manuals for incoming, outgoing, and PCT patent filings and management• Successfully filed trademark applications for the South Korean cosmetics brand TONYMOLY in the United States, Europe, China, and Japan

K-POP WORLD FESTIVAL IN CHANGWON 2016
Sept 2016 - Oct 2016English Translator• Provided translation services for the annual K-POP competition hosted by the Ministry of Foreign Affairs of South Korea and KBS(Korean Broadcasting System)• Coordinated schedules and facilitated communication for contestants from India, Israel, and the United States, ensuring smooth participation and successful broadcast interviews• Supported contestants' well-being during the event; contributed to the Grand Award win for the U.S. contestant and a 3rd Place Vocal Award for the Indian contestant• Delivered additional Korean-English translations for broadcast subtitles, enhancing accessibility and audience engagement Show less

ID Hospital
Nov 2016 - Jul 2017English Team ConsultantFacilitated the recruitment and consultation of English-speaking patients for ID Hospital.Coordinated consultations and surgical schedules for patients from English-speaking countries.• Provided VIP services upon arrival, including accommodation arrangements and pre/post-surgery care• Facilitated issuance and delivery of C-3-3 visas for international patients undergoing surgery• Managed personal agency partnerships, including commission and expense settlements, particularly with Cambodia-based agencies• Handled post-surgery VOC (Voice of Customer) cases, providing initial responses and escalating critical issues to senior management• Achieved monthly KPI targets for international patient surgeries, with an average of 5 surgical/procedural cases per monthProvided English interpretation support for outpatient visits across multiple departments (Plastic Surgery, Dermatology, and Dentistry Show less

Eyedentity games
Jul 2017 - Jul 2018Business Project ManagerPublishing Team - Dragon Nest North America Project ManagerManaged North American business operations and live services for the game "Dragon Nest"Key Achievements:• Achieved monthly revenue targets (approximately KRW 150M) through in-game data-driven promotional events• Oversaw billing systems and resolved VOC (Voice of Customer) cases, including payment service errors, refunds, and chargebacks• Collaborated with overseas service providers to improve service quality and ensure operational excellence1) Monthly Performance Analysis and Promotions • Conducted service revenue analysis and established monthly revenue targets with detailed execution plans • Analyzed user data and community feedback to execute timely promotional events: ◦ Jan 2018: Achieved 25% of monthly revenue target through a 7-day promotion commemorating a new dungeon update ◦ Jun 2018: Doubled organic sales compared to the previous month by hosting a North American server cooperative event ◦ Jul 2018: Increased BU (Billing User) rate for low spenders by 13% through a 7-day promotional event featuring new gacha items2) Billing Systems (Xsolla, PayPal, Steam) Management and VOC Handling • Introduced the PayPal payment system, reducing third-party platform fees: ◦ Defended against revenue loss with fees as low as 3% compared to Xsolla (15%) and Steam (30%) • Resolved VOC cases, including service errors, chargeback incidents, and black consumer complaints3) Collaboration with Overseas Service Agencies for North American Operations • Coordinated with Cherry Credits, Ltd., a Singapore-based service provider, to ensure smooth operations: ◦ Shared major VOC issues and provided training on handling abuse, illegal hacking, and multi-account login cases. ◦ Reviewed and proofread English translations of regular update notices and patch notes. ◦ Monitored regular and ad-hoc server maintenance to ensure service stability. Show less

Com2us Corporation
Aug 2018 - Mar 2021Launched and managed live operations for a new mobile game: "Skylanders: Ring of Heroes"Key Achievements:• Partnered with Activision Blizzard to align on long-term service strategies and negotiate updates for new content and characters• Achieved a ~5% DAU increase by introducing a web-based event system and running regular in-game promotions• Enhanced user sentiment by ~10% through region-specific events in collaboration with global subsidiaries (e.g., community engagement and login rewards)1) Service Launch and Operational Planning• Developed and executed operational strategies for soft launch and global grand launch◦ Negotiated with Activision Blizzard to align on post-launch and mid-term plans◦ Designed event reward systems for seasonal, regional, and regular events to improve player retention2) Implementation of New Features to Attract Players• Conducted competitive analysis of popular games and adopted innovative systems◦ Planned onboarding events for new and returning players, offering limited-time packages and exclusive rewards◦ Introduced retention-focused event systems, including character growth events, commemorative updates, and seasonal promotions◦ Increased DAU by ~5% by integrating a web-based event system alongside in-game promotions3) Collaboration with International Subsidiaries• Managed pipelines with subsidiaries in the U.S., Europe, Thailand, and Taiwan to align on updates and localized events• Coordinated event specifications, development milestones, and upcoming activities for each region• Implemented region-specific features such as real-time PvP arenas for end-game content, addressing heavy users’ demands• Developed community reward systems for seasonal events and consumable item giveaways to enhance user satisfaction Show less
Business Team Assistant Manager
Mar 2020 - Mar 2021Business Team Member
Aug 2018 - Mar 2020
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SBS (Seoul Broadcasting System)
May 2019 - Sept 2021Freelance Translator for Seoul Broadcasting System(SBS) YouTube Channel(Mobidic)Korean-to-English Translator and Localizer for SBS MobidicTitles Worked On: "Show!terview with Jessi", "Gomak Mate"(Season 1–Season 3), "Choa&Way's Vogue Lookbook", "Sweet", "Bar Persona", "Quiz Loona", "Ssen Myway", "CHOIGYVER"• Translated and localized Korean content into English, ensuring cultural relevance and linguistic accuracy• Reviewed English translations and Korean subtitles for quality assurance• Collaborated with production teams to align translation and localization with broadcasting requirementsKey Achievements:• Strengthened the global presence of SBS's digital content through effective localization strategies• Contributed to the success of "Show!terview with Jessi" achieving 1 million subscribers within 10 months of launch• Played a pivotal role in driving "Show!terview with Jessi" to achieve a milestone of 10 million cumulative views Show less

NEXON KOREA
Apr 2022 - nowManaged the launch of Nexon's sandbox platform, MapleStory Worlds, including Korea launch and global soft launch preparationsDeveloped business strategies and operational plans for platform growth and monetizationEstablished a revenue cash-out system and resolved compliance issues related to foreign exchange laws, anti-money laundering laws, and banking regulationsKey Responsibilities:• Spearheaded the launch of Nexon's sandbox platform, MapleStory Worlds, in Korea and prepared for its global soft launch• Established a cash-out system, resolving compliance issues related to foreign exchange laws and AML regulations• Managed the global launch and operations of Nexon's blockchain-based game, MapleStory NKey Achievements from MapleStory Worlds:• Enhanced platform quality by introducing advanced resource search tools, 10 world templates, and comprehensive onboarding tutorials• Developed a competitive cash-out system with a 7.5% higher profit margin for creators compared to industry standards• Successfully established Nexon’s U.S.-based subsidiary (Toben Studio Inc.) for global payouts, onboarding 450 creators• Oversaw branding efforts for MapleStory Worlds, finalizing the official platform logo through external BI design coordinationKey Achievements from MapleStory N:• Designed tokenomics-integrated membership benefits, including exclusive SBTs (cosmetic, consumable, and time-limited items) and NFT trading fee discounts, fostering user loyalty• Planned and executed a global closed beta test (CBT) with 30,000 users, seamlessly collaborating across multiple departments to collect actionable feedback• Strengthened competitiveness in the blockchain gaming market by leveraging user feedback to validate dynamic pricing mechanisms Show less
Business Project Manager
Apr 2021 - nowManager
Apr 2022 - now
Licenses & Certifications

Advanced Data Analytics Semi-Professional
Korea Data AgencyJun 2024
SQL Developer
Korea Data AgencyApr 2024
Honors & Awards
- Awarded to JiYeon RyuMap of the Year 2015 Department of Geography and Mapping Science Apr 2015 Map of the Year 2015, "View of Capital Punishment Use and Homicide Rate by States in 2011-2013", $100 Award
- Awarded to JiYeon RyuExchange Student Scholarship Award Anyang University Sep 2012 2012 Anyang University Exchange Student Scholarship, $2,000 Award
- Awarded to JiYeon RyuOutstanding Student Scholarship Anyang University Jul 2012 Outstanding Student Scholarship, $1,700 award
- Awarded to JiYeon RyuDepartment of Tourism English Interpretation Best Student Award Anyang University Dec 2011 Department of Tourism English Interpretation Best Student, $100 Award
- Awarded to JiYeon RyuAri Policy Debate Contest Anyang University Nov 2010 Ari Policy Debate Contest Bronze Prize, $100 award
Volunteer Experience
Translation/Hospitality Volunteer - VIP Guest Hospitality
Issued by Bucheon International Fantastic Film Festival on Jul 2011
Associated with JiYeon RyuEnglish Translation and Hospitality Volunteer
Issued by Asiana International Short Film Festival on Oct 2010
Associated with JiYeon RyuEnglish Translator/Camp Staff
Issued by Seoul International Youth Film Festival on Aug 2010
Associated with JiYeon RyuKorea Post Adoption Translator
Issued by Childrens Home Society Minn on Jun 2015
Associated with JiYeon RyuPolitical Analysis Note Taker
Issued by University of Wisconsin-River Falls on Feb 2013
Associated with JiYeon RyuTeaching Assistant
Issued by Anyang University on Mar 2012
Associated with JiYeon RyuStudent Tutor
Issued by Geomam Middle School on Mar 2011
Associated with JiYeon RyuCoordinator
Issued by YBM Sisa Ezin on Jul 2010
Associated with JiYeon Ryu
Languages
- enEnglish
- koKorean
- jaJapanese
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