Mohammad Imtiaz Hossain

Experience

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  Gazi Television

  Mar 2014 - Jan 2017

  Sports Anchor
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  Partex Star Group (Danish)

  Jun 2014 - Sept 2014

  INTERNSHIP

  Major Responsibilities:  Market research and competitor analysis Assisting supervisor in making monthly sales report and presentation. Assisting line manager in strategic planning for product launching and designing POSMs  Market visit to monitor market activation of Ovaltine.  Evaluation of market activation and promotion.

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  Clan Management Ltd.

  Nov 2014 - Mar 2016

  Initiator, Marketing and Event management

  Major Responsibilities:  Event planning, budgeting and execution managements Client account management to handle brands requirements and deliver accordingly. Strategic planning to brand materials creative communication proposals for clients.  Sponsor and partnership management for events  ATL media management to promote pre and post event activities.  Digital media activation for each events especially in social media like Facebook. Key Accomplishments:  Organized “Inter Private University Football Tournament 2015 powered by Mojo (Akij Food and Beverages Ltd), Supported by Bangladesh Football Federation. Total 12 renowned private universities participated in the tournament. ‘EWU Winter smash 2016 Powered by Pran Crako Supported by Bangladesh Badminton Federation’. The tournament took place at East West University and 32 Universities participated the tournament. Organized T20 Corporate Cricket League 2015/16 powered by Europa Group. 12 Corporate houses participated the tournament such as Banglalink, Radio foorti, BBS cables, Shahjalal Islami Bank Ltd. Etc. This tournament was sponsored by Dan Cake, Anwara Group etc and media partners were Dhaka Tribune, Asian TV and Colors FM.  Digital Marketing partner of Rangpur Riders in BPL 2016. Handled the social media (Facebook) for them. Show less

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  Mount Elizabeth Hospitals Singapore - Bangladesh Office

  Apr 2016 - Sept 2021

  • Responsible for strategic planning, budgeting, and executing marketing campaigns in ATL, BTL, and Digital.• Design and execute creative and innovative marketing campaigns with communication • Develop and supervise corporate partnerships with selective partner accounts.• Leading innovative and strategic marketing campaigns planning and execution for digital marketing (SEO/SEM/Social Medias, Facebook, Youtube) to the target group. • Media communication and PR plan for the different programs • Analyze the market research to keep up to date with customer trends, as well as try to predict future trends and design new strategies to meet public demand. • Supervising creative agencies and media plans for online/offline campaigns every year coordinating with Singapore’s international marketing team.MAJOR ACCOMPLISHMENTS:  Successfully organized more than 50 corporate events on health awareness programs, training and workshops, CME programs, and CR programs for Mount Elizabeth Hospitals Singapore, Pte. Ltd. Since 2016 with the segments in Bangladesh. Implementation of digital platforms such as Facebook, Google, and LinkedIn to execute digital-driven promotions for Mount Elizabeth Hospitals Singapore (Mount Elizabeth/ Gleneagles Hospitals) in the Bangladesh market.  Successfully hold international webinars hosting from Bangladesh via the digital platform.  Successful Corporate agreements with BRAC Bank Ltd, Eastern Bank Ltd (EBL), Standard Chartered Bank (SCB), City Bank 9City Gems and City AMEX), Gulshan Club, Gulshan Society, Uttara Club Ltd. Baridhara Cosmopolitan Club, Rotary Club, ROWA Club, Chittagong Club, Sylhet Station Club  Successfully led the project of opening new branch offices in Chattogram and Sylhet.  Successfully implemented CRM software for Bangladesh offices for better working experience and client management. Show less Major Responsibilities:  Responsible for Strategic planning, budgeting and executing marketing activities for three regional cities as Dhaka, Sylhet and Chattogram.  To monitor weekly and monthly sales report.  Events project management for branding hospitals and healthy living.  Accountable for leading strategic marketing campaigns planning and execution for digital marketing (SEO/SEM/Social Media). Supervision of retainer creative agencies and supervise sufficient number of events, activation along with on-line campaign every year.  Creating and developing corporate liaison and partnership with selective partners account like SCB, City Bank, Gulshan Club, Gulshan Society etc.Awards and achievements:  Awarded for ‘Outstanding Performance’ in 2017 by Parkway Hospitals Singapore, Pte. Ltd.  Awarded for best awareness campaign ‘The Art of Healing’ in 2017 by Parkway Cancer Centre Singapore.  Awarded as second runner-up in ‘Landing page builder’ in 2017 by Parkway Cancer Centre Singapore Major Accomplishments:  Successfully lead the project of opening new branch offices in Chattogram and Sylhet.  Corporate agreement with Standard Chartered Bank Limited, City Gems & City Amex, Gulshan Society ltd, Niketan welfare society, American Alumini Association. Successfully implemented the CRM software for Bangladesh office for better working experience and client management.  Implementation of digital platforms to execute digital driven promotions for Parkway Hospitals Singapore (Mount Elizabeth/ Gleneagles Hospitals) in Bangladesh market.  Successfully ran cancer awareness program in May 2017 with the social elites and SEC- A people. Show less

  • Assistant Marketing Manager

    Apr 2019 - Sept 2021

  • Marketing Executive

    Apr 2016 - Apr 2019
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  Eon Foods Limited

  Aug 2021 - Oct 2022

  Brand In-charge

  MAJOR RESPONSIBILITIES:  Plan, execute and manage the annual brand plans to achieve specific sales goals. Developing and implementing the elements of marketing mix: product development, pricing, placement plan and promotion.  New product development upon category and industry research with consumer insights. TG-based demand and RTM plan and execution.  Monitoring competitors' activities & gathering market intelligence through research and consumer surveys.  Planning marketing communication and managing communication platforms: ATL, BTL, Digital.  Managing day-to-day agency relationships from ideation to executing and improvisation. MAJOR ACCOMPLISHMENTS: NPD Launching Activation project: Country Natural Blast Frozen Dressed Chicken NPD and launching project: Baqarah Laban. Modern trade activation program for brand re-launching. Activation in chain Super shops for sales drive.  Food trial activation at retail shops.  New SKU Extention for Baqarah Paneer, Baqarah Milk. Show less

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  Bashundhara Group

  Oct 2022 - now

  Deputy Manager, Communication, Brand Marketing and Business Development

  MAJOR RESPONSIBILITIES:  Planning and Execution of strategic marketing initiatives across various portfolios. Developing brand identity, messaging, and positioning for various brands under the group. Oversaw integrated ATL, BTL, and Digital campaigns, aligning with brand objectives. Developed promotional materials, organized events, and ensured brand consistency. Developing annual marketing budgets, and optimizing spend for maximum ROI. Driving business development projects through research, analysis, and opportunity pursuit. Guiding communication creative development and operation with cross-functional teams.  Managed PR strategies to enhance organizational reputation and communication. Managed agency, supplier, and vendors for seamless marketing campaign execution. Collaborated on SGD’s sustainability initiatives, from planning to communication design. Show less