Amanda Hirko

Experience

• 

  Oxford University Press

  May 2000 - Aug 2002

  Marketing Intern

  Managed the department’s exchange ad program including coordinating ad placement deals, creating and updating ads, and sharing results with editorial staff

• 

  The University of North Carolina Press

  Jan 2002 - Dec 2002

  Acquisitions Editorial Intern

  - Handled communication to authors and reviewers and prepared production castoffs- Provided assistance with proofreading and tracking illustration permissions

• 

  Oxford University Press

  Feb 2003 - now

  - Manage two marketing teams: one based in the US focused on regional marketing in the Americas and one internationally based focused on global marketing- Develop global and regional marketing strategies and manage execution of lead generation plans- Manage global content strategy including both paid and organic social media content- Create and manage implementation of Go-To-Market (GTM) marketing campaigns for new digital products to the global library market- Contribute to product insight analysis including assessing potential impacts on customers- Drive response analysis efforts within the team including benchmarking and trend analysis Show less

  • Senior Marketing Manager, Global and Americas Library Marketing

    Aug 2020 - now

  • Senior Institutional Marketing Manager, Americas

    Jan 2013 - Aug 2020

  • Library Marketing Manager

    Oct 2008 - Jan 2013

  • Marketing Manager

    Apr 2006 - Oct 2008

  • Assistant Marketing Manager

    Apr 2005 - Apr 2006

  • Marketing Associate

    Feb 2003 - Apr 2005