Amanda Hirko

Amanda Hirko

Marketing Intern

Followers of Amanda Hirko300 followers
location of Amanda HirkoCary, North Carolina, United States

Connect with Amanda Hirko to Send Message

Connect

Connect with Amanda Hirko to Send Message

Connect
  • Timeline

  • About me

    Senior Marketing Manager, Global and Americas Library Marketing at Oxford University Press

  • Education

    • University of North Carolina at Chapel Hill

      1999 - 2002
      B.A. English, History Minor

      Activities and Societies: Phi Beta Kappa, Graduated with Highest Distinction (Summa Cum Laude), Publicist for the Blue & White Magazine, Poetry reader with Cellar Door literary magazine

  • Experience

    • Oxford University Press

      May 2000 - Aug 2002
      Marketing Intern

      Managed the department’s exchange ad program including coordinating ad placement deals, creating and updating ads, and sharing results with editorial staff

    • The University of North Carolina Press

      Jan 2002 - Dec 2002
      Acquisitions Editorial Intern

      - Handled communication to authors and reviewers and prepared production castoffs- Provided assistance with proofreading and tracking illustration permissions

    • Oxford University Press

      Feb 2003 - now

      - Manage two marketing teams: one based in the US focused on regional marketing in the Americas and one internationally based focused on global marketing- Develop global and regional marketing strategies and manage execution of lead generation plans- Manage global content strategy including both paid and organic social media content- Create and manage implementation of Go-To-Market (GTM) marketing campaigns for new digital products to the global library market- Contribute to product insight analysis including assessing potential impacts on customers- Drive response analysis efforts within the team including benchmarking and trend analysis Show less

      • Senior Marketing Manager, Global and Americas Library Marketing

        Aug 2020 - now
      • Senior Institutional Marketing Manager, Americas

        Jan 2013 - Aug 2020
      • Library Marketing Manager

        Oct 2008 - Jan 2013
      • Marketing Manager

        Apr 2006 - Oct 2008
      • Assistant Marketing Manager

        Apr 2005 - Apr 2006
      • Marketing Associate

        Feb 2003 - Apr 2005
  • Licenses & Certifications