Pratiksha Ranawade

Experience

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  JMR Technosoft Pvt. Ltd

  May 2016 - Jul 2016

  UX Research & Design Intern

  - Worked in startup environment, mainly on their B2C travel & transport digital products.- Collaborated with stakeholders in understanding business model and requirements. - Collaborated with team & conducted research, competitor analysis, user interviews to understand industry gaps, user needs & pain points thereby brainstorming & ideating solutions, creating wireframes, usability testing, designing identity & branding.- Collaborated with development team on wireframes, understanding tech constraints, design handoff and app development. Show less

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  Therefore Design

  May 2018 - Jun 2018

  Design Intern

  - Collaborated with design team to brainstorm, ideate, research and design collaterals for social media, package design, emailer design and merchandise design.- Clients : Haldiram, Vadilal, Gadre, Naturally Yours, Eha Juice

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  Self-employed

  Sept 2019 - May 2024

  Designer & Illustrator (Freelance)

  Worked with clients & companies across varied domains, managing the projects end-to-end single handedly. The experience helped me grow holistically and gave an opportunity to reflect on who I am as a design practitioner. Clients/ Companies : NYB Media (Canada), Khinda Law Firm (U.S), TacticOne OÜ, Perfora (Invested by Shark Tank India) , Udyati, Alcove Studio, Drunken Monk, Systematic Wires Pvt. Ltd., Pasway Clothing Pvt. Ltd. , Maxerience Inc.(previously known as E-Best IOT), Symplico, Ritual Guru.Work Areas : Illustration, Motion Styleframe & Storyboard Design, Identity & Brand Design, Web Banners & Social media posts/gifs, T-shirt designs, U.I Design, Package Design Show less

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  GrowthSchool

  Jun 2023 - Feb 2024

  UX Design Fellow

  I got an opportunity to learn UX process, methods, frameworks and tools and implement the same through self & group projects.Projects : Expedia App : Designed Travel Quest Section feature to increase user retention- Collaborated with team to work on problem statement, validate hypothesis by conducting competitor analysis & desk research, user journey and flow, understanding user type & personas, user stories, HMW statements to ideate solutions, paper to hi-fi wireframes & prototyping in Figma, usability testing & reiteration- Created design system (text & colour styles, component library) adhering to Expedia visual design.Enhancing content watching experience at home by making it more convenient & immersive- Used Design Thinking Framework, conducted user interviews, mapped user pain-points & opportunities, defined root problems, crazy 8 to ideate, prototyped & tested the concept solution.Amazon Prime Video App Redesign- Conducted heuristic evaluation & redesigned ‘Save to watchlist’ flow to enhance usability & increase user retention. Show less

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  Syqi

  Apr 2024 - May 2024

  UX/UI Designer

  - End-to-end ownership of website & app design projects.- Understanding business requirements.- Collaborating with stakeholders & taking feedback.- Conducting research, ideation, wireframe, hi-fi designs- Delivering hi-fi design & prototype to developers

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  Magicbricks

  Aug 2024 - now

  UX Designer