Maria Zubareva

Experience

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  Ingate

  Mar 2011 - Sept 2020

  Key achievements:• 40% YoY staff productivity growth, 30% YoY staff profitability growth• Implemented goal management from C-1 level to specialist, medium- and long-term talent planning• Launched HR systems for 700+ employees: the personnel assessment system, T&D needs evaluation and training effectiveness assessment, which boosted ROI by 15%, personnel onboarding system, which accounted to 50% decrease in adaptation period;• Unified the talent acquisition strategy and ensured efficient talent pipeline for senior, middle managers positions, and unique specialists. The hiring period was reduced by 2.5 times for several positions, the hiring cost was reduced by 1.8 times in 6 months;• Remodeled the total rewards strategy and ensured the relevant policies and procedures adherence to guidelines with simultaneous decrease in costs (base pay, variable pay, KPIs, benefits, recognition) which resulted in overall savings. Payroll optimized by 30% per quarter for 1 year.• Collaborated with senior management on transition teams to remote mode, increasing remote team performance by 15% in 3 months by implementing flexible processes and technologies. International CX Awards. High Jury Approval - Employee Engagement / Motivation Practice (2020) Show less Management of 120 employees. Annual revenue more than $20mln.Key achievements:• Implemented service processes for customer segments: Enterprise, SMB, DIY (SaaS platform), increasing YoY revenue by 25%, led 7 teams of more than 120 employees;• Researched and analyzed CJM pain points and developed training materials and operational workflows for client service employees, while customer satisfaction rating doubled in 3 years;• Successful restructuring of two merged agencies, including support function optimization;International CX Awards: Winner "Best customer experience in the B2B sector" (2018, 2019) "The best project for transformation, business change" (2018) "Best Personalized Customer Experience" (2018) Show less Management of 27 employees: a cross-functional team of sales managers, account managers and production specialists. Annual segment revenue more than $6mln.Key achievements:• Led workstream to transform product portfolio into end-to-end service portfolio, increasing annual unit’s revenue by 60%, due to new market development, launching new advertising products and improving the cross functional team productivity (27 managers and specialists); increased sales by 40%; decreased churn rate by 38%;• Established positive relationships with executive level of media/digital agencies and key clients (e-commerce, automotive, real estate, FMCG, pharmaceutical, retail);• Successfully executed over 1000 digital promotion campaigns, empowering clients to launch new products and services, boost sales, expand into new regions, and attract talented employees;• The process of creating and scaling a new product was successfully tested: the team developed the MVP of the Reputation Management (SERM) product, received value confirmation, then scaled to the client base of the remaining segments. Show less

  • Chief Human Resources Officer, Board member

    Apr 2019 - Sept 2020

  • Director Customer Experience

    May 2016 - Mar 2019

  • Group Account Director (Enterprise Segment)

    Mar 2011 - Apr 2016
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  UPMARKET.cc

  Jan 2021 - Dec 2022

  Head of Growth

  UPMARKET is leading services and SaaS platform for marketplaces’ sellers in Russia and CIS.Responsible for launch from the scratch and strategy of agency products, processes and structure.Build the agency unit from the ground up, including marketing, sales, client service, product development and production functionsDefined product vision and roadmap: market, MVP test, channel strategy, scale, PnL. Drive the evaluation, selection, implementation, and evolution of technology solutionsPartner closely with engineering and data science teams to deliver impact on platform metricsGrew sales from 0 to $100K in 1,5 years. Client base raised from 4 to more than 600Launched performance and PR marketing strategy that contributed 90% of company sales: seo, paid search, smm, brand awarenessBuild strategic partnership with key marketplaces, digital and media agencies, banks, and e-commerce influencersRevenue increased 25 times in 1 year (50% of total revenue), company’s evaluation - $10m.Awards: Gold partner of Ozon marketplace, The most dynamic agency of Yandex.Market.Research «Global trends on marketplaces services in Russia and worldwide» Show less

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  BigBro.ai

  Jul 2022 - Nov 2023

  Product and Operations Lead

  Bigbro.ai is an early-stage pre-seed tech startup that is building a computer vision-based analytical system for sports team. Responsible for product vision, strategy and execution on UK & EU markets, sales and marketing: Performed end-to-end product research: market research (competitors, market trends and data) & customer research (interviews).As a result of research, I have identified a target audience (3 customers segments and JTBDs for each) and market positioning. Defining a product roadmap, business model and plan (monetization and pricing strategy, scaling opportunities, etc.) for MVP launch Recruiting first clients for hypotheses and MVP testing, feedback, and business partnerships. Managing product backlog and development scrum team on implementing an MVP which was launched and is currently in testing. Show less

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  Rick.ai

  Dec 2023 - now

  Chief Operations Officer