Vivian Nguyen Adair

Experience

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  Cheer Athletics

  Jan 2014 - Dec 2016

  • Created and encouraged positivity throughout Cheer Athletics and across the entire all-star cheerleading industry• Selected as an ambassador who represented CA and served as a driving force behind the cohesion and unity of all Cheer Athletics locations across the nation• Promoted CA as a whole, from teams' performances & competitions to the CA ProShop, TigerBlue and CA Camps & Training• Participated in conference calls with other Icons across the U.S.• Spread awareness and positivity on social media and came up with innovative philanthropy and community service event ideas Show less

  • Coach

    Jun 2015 - Dec 2016

  • A.L.L.S.T.A.R. Icon

    Jan 2014 - Jan 2016
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  Vector Marketing

  Jun 2016 - Jul 2016

  CUTCO Knives & Appliances Sales Representative

  • Actively utilized strategic marketing and communication skills to sell CUTCO Kitchenware to clients

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  WUFT-FM

  Aug 2016 - Dec 2016

  Radio Reading Service

  • Hosted and produced weekly radio show “Newsprint Today” for listeners who are visually impaired• Filtered through the day’s articles to find stories relevant to target audience• Operated the soundboard and equipment for broadcasts

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  University of Florida Student Government

  Sept 2016 - Apr 2017

  Assistant Director Of External Communications Cabinet

  • Responsible for coordinating media relations and maintaining an informative relationship between Student Government and members of the Press and Student Body, contacting gatekeepers of other listservs, meeting with Cabinet Directors to create joint press releases for media outlets in Gainesville, updating the Student Government handbook, and disseminating information on the Student Government Facebook fan page and Twitter

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  Phi Mu Fraternity

  Dec 2016 - Nov 2018

  • Served as the head of the External Public Relations Committee of the Alpha Nu chapter of Phi Mu to help promote the chapter to IFC, Panhellenic, University of Florida and nationally• Oversaw and assisted committee members in duties which include social media management to create a positive external view of Phi Mu• Reported to Vice President in monthly chairmen meetings and led monthly committee meetings • Developed creative content for Facebook page, Tumblr and Instagram to maintain a positive and engaged social presence for the Alpha Nu chapter of the sorority Phi Mu at the University of Florida

  • External Public Relations Chairman

    Nov 2017 - Nov 2018

  • Social Media Manager

    Dec 2016 - Nov 2017
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  WRUF

  Jan 2017 - Apr 2017

  Marketing And Promotions Intern

  • Developed creative content and worked with corporations for promotions and giveaways to market events in the region• Expanded understanding and knowledge of strategies to engage, increase and generate loyal listeners• Managed social media and operated websites for both radio stations: 103.7 The Gator and ESPN Gainesville

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  Nina Enterprises LLC

  Apr 2017 - Apr 2018

  Luna Beach Swimwear Brand Ambassador

  • Created brand awareness from San Diego and Spain to Florida by hosting presentations and events for college target audiences• Worked closely with operations manager to give weekly reports monitoring fashion trends, marketing and competition• Facilitated raffles, contests and giveaways to create hype for brand• Promoted Luna Beach on social media

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  The National Society of Collegiate Scholars

  Apr 2017 - Apr 2018

  Vice President of Public Relations

  • Fostered awareness of NSCS, an honor society of students with a minimum GPA of 3.4 and ranked in the top 20 percent of their class, and its activities among potential members, campus officials and the community at large for the UF chapter• Consistently updated NSCS Chapter Facebook page and Twitter with events, pictures and video• Planned and coordinated chapter’s Public Relations Campaigns, Spirit Week and other member recruitment activities• Publicized chapter meeting, events and member accomplishments• Participated in Organization Fairs, Fall Welcome activities, etc.• Helped chapter reach certified GOLD status Show less

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  Victoria's Secret Pink

  Jul 2017 - Apr 2018

  PINK Campus Stylist

  • Selected as one of 14 stylists in the nation to style looks featuring new PINK products and serve as authentic PINK outfitting inspiration• Developed digital content including both flat lays and on-figure images and submitted to PINK by target dates• Shared content on my own social channels and was featured on PINK's official digital channels including Instagram (7.9 million followers) and the Twitter (1 million followers)• Worked with University of Florida's corresponding PINK Campus Reps to cross-promote PINK styling content• Attended Brand Certification in Columbus, Ohio Show less

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  University of Florida Athletic Association

  Aug 2017 - Apr 2018

  Gator Football Ambassador

  • Assisted the Football Recruiting staff by serving as an ambassador for the UF Football program to prospects and their families • Assisted in daily operations of the Gator Football office, working directly under coaches in weekly office hours, developing reception and XOS skills• Assisted Gator Football administration and coaching staff supporting registration, facility tours, practices, game days and football camps• Worked through transition and complete turnover of coaching and staff Show less

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  The Agency at UF

  Oct 2017 - Dec 2019

  • Led weekly media pillar meetings of more than 20 undergraduate students• Managed media pillar staffing and tasks over summer when most members including myself worked remotely• Tracked attendance, missed deadlines, account updates and timesheet submissions of all team members• Promoted, interviewed and hired members as necessary • Edited and approved social media content calendars for clients (Meridian, Town of Tioga, Tioga Realty) and owned channels• Edited, approved and scheduled social media posts through Sprout Social• Oversaw owned, shared, earned and paid media teams• Oversaw team presentations to present key media findings and recommendations to client • Assigned Media Coordinators to accounts based on preference and need• Supported Media Specialists to deliver on client expectations• Worked with other pillar managers and professionals to improve diversity and inclusion at The Agency Show less • Brainstormed, created and scheduled content for all of The Agency's social media platforms, resulting in an increase in following of 64%• Produced live coverage on agency networking trips and events • Spearheaded redesign of The Blog• Managed and delegated tasks to Owned Media Coordinators• Created analytics report through Sprout Social for all Agency social platforms every month and discussed recommendations for increasing impressions, engagement and following• Spearheaded Recruitment 2019 social strategy with the campaign resulting in: 280 applicants for 36 positions, +93 Instagram followers, 14,442 total impressions on Instagram, 1,546 total engagements on Instagram, 700+ page visits on Instagram, +133 Twitter followers, 66,000 total impressions on Twitter and 3,473 total engagements on Twitter• Managed daily community engagement and following for The Agency's Twitter and Facebook• Created Canva graphics for IG Story takeovers and other events• Moderated Twitter Chats• Helped manage company LinkedIn page• Engaged with potential clients on YouTube to bring in new business• Wrote one-pager on "How to Make a Successful Social Media Post" for The Agency's manual• Participated in client-facing meeting with Xcaret when company executives came to Gainesville to brainstorm social influencer campaign• Discussed with Tommy Hilfiger account supervisors about necessary changes to be made in Tommy Hilfiger Brand Ambassador program • Reviewed OrangeTheory Fitness brand ambassador applications and social media guidelines for necessary edits• Helped evaluate and pick 14 OrangeTheory Fitness brand ambassadors from 80 applications Show less • Worked in Media Pillar of strategic communications firm helping with socialmedia campaigns for international client Experiencias Xcaret (Mexican ecotourism destination) and local client UF Facilities Services• Managed tasks with deadlines weekly on Trello• Created social media content calendars• Edited press releases and uploaded them on Cision• Researched social influencers to create media lists for press trips• Reported on release analytics at the end of the year• Covered guest speaker events via live-tweeting• Scheduled weekly Facebook and Twitter posts for The Agency through Hootsuite• Social media content produced for the rebrand of UF Facilities Services won the 2019 Silver Ad Federation ADDY Award for Integrated Brand Identity Campaign Show less

  • Account Supervisor of Communications

    Aug 2019 - Dec 2019

  • Media Manager

    Apr 2019 - Dec 2019

  • Assistant Media Manager

    Mar 2019 - Apr 2019

  • Owned Media Specialist

    Apr 2018 - Mar 2019

  • Media Coordinator

    Oct 2017 - Apr 2018
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  University of Florida College of Journalism and Communications

  Oct 2017 - Dec 2019

  Journalism and Communications Ambassador

  • Served as an official ambassador for the college by leading tours for prospectivestudents, faculty, alum and guests• Tutored current students in writing and media courses in the Communications Coaching Center• Helped with tasks for the college as needed, including for career days, social media outreach for events and postcards to prospective students• Interviewed and selected new class of ambassadors

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  The Independent Florida Alligator

  Jan 2018 - Apr 2018

  Contributing Writer

  • Interviewed sources and wrote newsworthy articles on tight deadlines• Was published 10x in The Alligator, the largest student-run newspaper in the United States, with a readership of more than 52,000• Gained proficiency in AP Style

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  Kapten & Son

  Jan 2018 - Apr 2018

  Campus Kapten

  • Expanded fanbase for Kapten & Son by serving as a brand ambassador for the luxury accessory brand• Crafted authentic and engaging social media content featuring products incorporated naturally into personal aesthetic• Created and activated unique marketing initiatives, including social media campaigns and giveaways• Curated blog posts to target demographic

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  National Football League (NFL)

  Jan 2018 - Jan 2018

  PBX Brand Ambassador

  • Volunteered at the 2018 NFL Pro Bowl, helping run the Pro Bowl Experience football-themed activities and interactive games for fans

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  University Athletic Association Inc

  Feb 2018 - Mar 2018

  Men's Basketball Communications Volunteer

  • Recorded and transcribed post-game player and coach interviews• Submitted quotes immediately after press conference for media use• Set up halftime press room hospitality

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  MSLGROUP

  Mar 2018 - Mar 2018

  Summer Insiders Challenge Day Participant

  • Was one of seven applicants selected to participate in MSLGROUP's Summer Insiders Challenge Day at the Atlanta office• Participated in a competitive-style interview day that consisted of a timed writing assessment, media pitching, social content creation, one-on-one interviews, group brainstorming to create a campaign and presenting the ideas to MSL agency members • Networked with industry professionals within the global PR agency

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  Blackhawk Digital Marketing

  Jun 2018 - Aug 2018

  Digital Marketing Intern

  • Created and scheduled generic and localized social content for franchise brand TemperaturePro, managing 30 accounts across the country• Helped with Blackhawk rebrand by completely revamping social media presence, including adding Linktree, stories, employee spotlights and highlights to Instagram• Created content for Blackhawk social and scheduled posts via Buffer, increasing Instagram following by 41%, Facebook by 13.8% and Twitter by 12.5%• Wrote and edited industry-related and client-related blogs published on the Blackhawk website• Researched effective and relevant industry-related hashtags used in comment block of every Instagram post• Mentored two high school interns on social media content creation • Managed tasks on Freshworks, Slack and the Google Suite Show less

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  Instagram

  Aug 2018 - now

  • Build @vivadair from the ground up, growing a 5K+ following and generating a 14% average engagement rate• Work with various influencer marketing agencies and platforms, as well as develop media kits, pitch brands, negotiate rates and convert gifted collaborations to thousands of dollars in revenue myself, building and maintaining new and existing partnerships• Collaborate with 50+ brands on campaigns, curating Instagram in-feed, video, story and reels content that align with the brand style and product focus and incorporating campaign hashtags and custom links to drive awareness and sales• Past collaborations include the Victoria's Secret PINK #PINKOOTD and #PINKGRLPWR campaigns, Tommy Hilfiger event activations and other brands that span various industries including Prada Beauty, Etsy, HelloFresh, Express, Tinder, Dunkin', CVS Beauty, Pressed Juicery, Simon (San Marcos Premium Outlets) and more Show less

  • Influencer

    Feb 2017 - now

  • Social Media Correspondent

    Aug 2018 - Dec 2019
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  EXPRESS

  Aug 2018 - Jun 2024

  Brand Ambassador

  2021-2024:• One of 12 founding Express Style Editors• Developed curated collections updated with new product releases (i.e. Wedding Season, Spring '22, Workwear, Everyday Style, etc.)• Styled community members for upcoming events and occasions• Created content linking to storefront to promote sales• Participated in campaign photo shoots and got featured on Express marketing materials including a Times Square billboard2018-2019:• Selected as one of two ExpressU brand ambassadors for the University of Florida• Executed marketing tactics by planning events with assigned objectives and promotional materials in mind and generating buzz about it via Facebook Events prior to the tactic • Actively engaged customers at campus events by promoting Express deals, giveaways and products • Promoted the Express brand by styling outfits from in-season Express pieces and sharing them on weekly Instagram Stories and biweekly Instagram feed posts• Was one of the top-performing schools in collecting text-ins, receiving both a leaderboard and tactic bonus Show less

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  University Athletic Association Inc

  Aug 2018 - Dec 2019

  Social Media Intern

  • Took over Instagram and Snapchat stories on football, basketball, baseball and gymnastics game days on the @FloridaGators account, spearheading new and engaging ideas, receiving more than 15K views and increasing engagement via IG Story tools and celebrity reposts• Created and incorporated paid content for sponsored partnerships naturally into IG Story game day takeovers• Saw an increase from 197K to 251K Instagram followers since start of IG takeovers• Engaged in daily social listening and monitoring through Sprout Social and community engagement on Facebook event pages, including press box coverage on game days• Populated Facebook event pages for Florida Gators athletic events with game information, marketing initiatives, etc.• Transcribed and captioned videos as SRT files for use on Florida Gators social channels• Used Adobe Premiere Pro to add custom designed lower thirds to IG Story videos for a more produced and polished look•Used tools including Snapchat Spectacles, GIPHY CAPTURE, Mevo livestream camera, DJI Osmo 2 and Insta360• Brainstormed specific official Florida Gators merchandise pieces to be added to Pinterest, holidays to leverage on social media, ideas for the first IG Story AR filter and GIFs for Albert (the mascot) to recreate for IG Story GIPHY stickers• Gathered information, conducted research and analyzed other top college athletic programs' social strategy for specific events such as Spring Games• Ran Twitter account for @GatorsLAX on a Florida Lacrosse game day, sharing live updates, replays and GIFs of individual players during key moments• Created compelling social content from behind-the-scenes at ESPN College Gameday and SEC Nation prior to the big games• Ran IG Story for @GatorsGYM on meet day, posting pre-made graphics for lineups and rotation changes Show less

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  Tommy Hilfiger

  Aug 2018 - Dec 2018

  Brand Ambassador

  • Was selected to be a part of the first ever team of college campus Tommy Hilfiger Brand Ambassadors• Participated in tabling events, in-store promotions and photo shoots to promote the brand • Was consistently the top-performing ambassador based on numbers from weekly Instagram Stories and biweekly in-feed posts

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  College Football Playoff

  Jan 2019 - Jan 2019

  National Championship Social Media Team

  • Selected by College Football Playoff to be on the 2019 National Championship Social Team in San Jose, California, during game week and game day • Curated Instagram Story content in real time (50+ Stories) for the official @CFBPlayoff account at all events including Playoff Fan Central, AT&T Playoff Playlist Live (featuring Alessia Cara), The Quad, Puppies at the Playoff, ESPN Media Party, Media Day, Extra Yard 5K, team pep rallies, Taste of the Championship, Championship Tailgate, the Keith Urban concert and during the game to give the 297K followers an inside glimpse into the Bay Area events• Spearheaded featuring celebrities in short takeovers on IG Stories including Paul Finebaum, Tim Tebow, Kirk Herbstreit, Joey Chestnut, Lee Corso, Clemson players and more• Secured story reposts from Jordan Rodgers (1M followers), Keith Urban (2M followers), Terrell Owens (357K followers) and Tee Higgins (42.1K followers) • Crafted creative and engaging copy for a Tweet for the official @CFBPlayoff account (303K followers) regarding the Extra Yard for Teachers initiative raising money for Bay Area educators effected by wildfires• Networked with Sports heads of Instagram and Facebook while in the Silicon Valley Show less

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  Turner Sports

  Mar 2019 - Mar 2019

  March Madness Social Team

  • Selected to work with the NCAA, Turner Sports and Instagram to produce Instagram Story content for the official @MarchMadness account at the NCAA Tournament Round 1 and 2 games in Jacksonville• Covered six games and got 15 photos and videos posted for the following of 468,000

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  Roots3 Productions

  Apr 2019 - Apr 2019

  Brand Ambassador

  • Gained further experience in experiential marketing by working an on-campus activation for the new My Clarins skincare line during its nationwide Glow Trip tour

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  FleishmanHillard

  Jun 2019 - Aug 2019

  Public Relations Intern

  • Worked with account staff to execute PR programs on behalf of local, national and international clients including the U.S. Olympics Committee, Ascension, Keller Williams, Texas Oncology, Elanco, Frost, Thales, Lowe’s, Academy and Lennox• Surfaced opportunities, drafted pitches, pitched Tier 1 reporters and landed media placement using tools including HARO, Cision and Muck Rack• Developed targeted media lists, engaged in crisis news monitoring, monitored for daily news jacking opportunities, developed reporter backgrounders and created media coverage clips• Engaged in proactive media research, building a list of awards opportunities, identifying and securing sponsorship and conference opportunities and making partnership recommendations• Developed RFPs for new business, building social media audit reports and conducting competitor analyses as needed • Surfaced influencers for campaigns, developed influencer management documents and helped build end-of-campaign reports • Identified mid- and low-tier Team USA athletes for an Olympics goodwill campaign to be pushed out on social media with paid amplification in the Tokyo market in 2020• Crafted social media posts including weekly content calendars with relevant industry news for the FH Austin Twitter and Facebook copy for geo-targeted client posts• Participated in trainings and earned the FH Media Relations Certificate • Worked on intern project with Dallas interns and traveled to Dallas to pitch three ideas in five minutes for two scenarios and two clients with a $100,000 budget Shark Tank-style• Fielded other requests from nationwide agency staff as needed including client presentation deck production, billing memo development and event activation brainstorms Show less

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  Khoros

  Feb 2020 - Apr 2025

  • Led 24 social media coordinators across entertainment, tech and pharma clients including The Walt Disney Company, Disney+, Walt Disney Animation Studios, Takeda, Meta, Meta Quest, Facebook Marketplace, FB for Business, Meta Shops, Instagram Brazil and AI Personas in community management, social listening, reporting and ad-hoc tasks• Developed strategic POVs, insightful recommendations and playbooks during tentpole events (e.g. Meta Connect), partnership moments (e.g. Super Bowl, Met Gala, Coachella), global and national crises, DE&I activations and for evergreen content • Oversaw UGC sourcing and outbound/owned engagement programs for Disney, Disney+ and WDAS, shipping ~800+ opportunities per half • Strategized, planned, wrote copy, scheduled and reported on Facebook Marketplace's content calendar using Creator Studio, Business Manager and Khoros platforms to share UGC and influencer campaigns, garnering 16.6M total reach and 550.3K total followers on Instagram and 197.5M total reach and 23.6M total followers on Facebook in three years• Led an outbound engagement program for Meta focused on trending moments in AR/VR technology, the metaverse, innovation, gen-pop and campaign partners to foster community and increase brand affinity • Used Flow AI to support moderation across 592 Disney social channels• Collaborated on team-wide initiative to highlight daily news and pitch content trends to clients• Led both internal and customer meetings to guarantee the execution of team deliverables • Analyzed paid and organic content and delivered in-depth performance reports (e.g. quarterly, EOY, campaign) to showcase customer growth opportunities, managing outcomes against a set of defined business goals and KPIs• Developed strategy and onboarding decks and continually updated process documents and spreadsheets to train new team members and optimize existing workflows• Mentored two direct reports, facilitating growth opportunities and assisting with career pathing Show less • Monitored and managed Fortune 50 tech clients’ brands (i.e. Meta, Meta Quest) across major social networks with followings in the millions daily, actively mining social conversations for relevant information and opportunities to engage• Managed high levels of inbound conversations and proactively identify efficiencies, moderating 18+ different channels, events and initiatives including day-to-day community management, FB Lives and pivotal cultural moments and campaigns like Black Lives Matter• Brainstormed and managed paid and organic content publishing across Facebook, Instagram and Twitter via Khoros platforms, Business Manager and Creator Studio• Monitored digital conversations on specific topics and flag notable mentions, trends, message volume, sentiment and overall themes in daily social listening, writing up detailed reports and summaries as necessary for clients• Used Khoros exports and dashboards, Microsoft Excel and Google Slides to manipulate data, craft insights, highlight wins, make recommendations and develop daily, monthly, quarterly, end of campaign and more visual and analytical reports to present to clients• Collaborated with strategists, analysts and customer teams to plan, forecast and report for social media marketing and care programs, creating 20+ reports & resource docs, contributing to 120+ reports & resource docs and presenting 25+ reports • Played a pivotal role in outreach and education, having recruited 3 new employees, served as a Welcome Buddy to 11 new hires, guest spoke in 3 University of Florida college classes and led 19 training sessions to onboard new team members• Spearheaded launch of internal recognition program using submissions from the 15Five platform and Excel data exports to ensure diverse teammates across the globe and projects are being featured, boosting teamwide morale week to week• Won the STRATTY award voted on by teammates for exemplary work, leadership and collaboration Show less

  • Associate Strategist + Digital Engagement Specialist

    Dec 2021 - Apr 2025

  • Social Media Coordinator

    Feb 2020 - Dec 2021
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  LTK (formerly rewardStyle & LIKEtoKNOW.it)

  Feb 2023 - now

  Creator

  Work alongside industry-leading influencers, tastemakers, stylists and celebrities across all lifestyle categories to curate shoppable content featuring a variety of brands

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  71 West

  Apr 2025 - now

  Account Executive, Social Media Manager

  • Act as an in-house Social Media Manager for clients JW Marriott and Luxury Group (Marriott's portfolio of eight prestige luxury hotels), serving as a key conduit between the on-the-ground social and digital execution and the broader strategic and leadership teams, ensuring seamless communication and alignment• Lead and execute organic and paid social media strategy, ensuring campaigns resonate with target audiences• Write and schedule social media posts, engage with communities through comments and messages, activate influencer partnerships, manage content production and paid boosting budgets, develop client reports to highlight campaign successes and provide actionable insights • Manage client relationships externally and an account coordinator internally Show less