Ruby Wyles

Experience

• 

  The Walt Disney Company

  Jun 2014 - Jul 2015

  Hardlines Intern

  • Placement year within the Toys and Stationery team for Disney Consumer Products.• Part of a team supporting a portfolio of over 50 licensees and retailers (e.g. Toys R Us, Argos, Lego, Mattel and Hasbro) to maximise sales and earned revenue potential • Collaborated with creative teams to produce and manage marketing/advertising campaigns, briefing strategies, brainstorms and development timelines – e.g. The Entertainer Avengers campaign and a nationwide Disney Princess competition • Collated sales data to provide in-depth analysis using Microsoft Excel to establish strategies and assist with further product development: identifying demographic trends and providing comparisons to competitors• Created a monthly Toys and Stationary Newsletter for UK Consumer Products: showcasing trends and new products alongside providing team updates, results and successes• Assisted with negotiations for prime retail space in UK retailers such as Toys R Us and Argos in preparation for toy and movie releases• Maintained and built relationships with licensees and retailers, acting as the main liaison point for new initiatives or ongoing campaigns• Supported the budgeting and quarterly forecasting process through liaising with licensees, internal financial departments and the internal team• Organising trade events from conception to representing the company and brand onsite Show less

• 

  Citi

  Aug 2016 - Aug 2017

  Assistant to the Global Head of Citi Private Bank

  • Working alongside another EA to provide seamless administrative support to the Global Head of Citi Private Bank• Communication with internal and external stakeholders on an international scale within NAM, LATAM, APAC and EMEA• Marketing and Events: supported with a wide variety of events from conception to completion, including a Quarterly Company Results onsite meeting (500 employees), Chairman’s Council Award Ceremony in South Carolina (200 employees) and the Hero World Challenge in the Bahamas (150 employees)• Expense management: monthly credit card reconciliation, cost analysis and multiple currency conversions to adhere to strict deadlines to ensure prompt reimbursement• Coordinating domestic and international travel arrangements:• Passport and visa applications; for example Australia, China, Saudi Arabia and Russia• Diary management: long-term planning/forecasting; liaising across an international network of employees to schedule both internal and external meetings• Providing support to the Leadership Team of Citi Private Bank Show less

• 

  Tpf - the promotions | publicity factory

  Oct 2017 - Oct 2019

  Senior Account Executive

  • tpf is an independent agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment. • Integral part of the promotions account teams in the day-to-day running of client activity through implementing promotion initiatives as per individual client strategies• Key member of tpf Live, through the implementation of experiential activations for a range of customers in the entertainment, lifestyle and sports industry including Sky Cinema, Sky Sports, Universal Parks & Resorts and ESPN; from idea conception to management at the activation• Develop and own campaign strategy together with the Junior Account Director • Plan and budget campaigns, ensure that they are delivered on time and to the agreed budget• Write creative briefs for the studio and review creative output• Manage assets, plan creative work and traffic creative work for approvals both digital and in print • Undertake in-depth research, provide analysis and insight reports for pitches and campaigns• Develop and maintain excellent mid-level relationships with media and brand partners relevant to the entertainment industries• Implement campaign strategy from briefing stage, deliver agreed elements, evaluate success, report and update clients within the agreed timeframe• Compile, write and edit materials for clients, campaign and management reporting, including producing promotional copy, briefs, presentations and proposals, and both client and legal approval • Participate in new business pitches with the accounts, creative and publicity teams• Management of radio campaigns across a range of stations, including digital and print elements Show less

• 

  Opia

  Oct 2019 - Nov 2022

  • Opia is a global creative sales promotion consultancy who are industry experts in consumer marketing promotions, rewards and loyalty, working with FTSE 100, blue-chip and SMEs in the UK and Internationally• Working as a Project Manager across many key top global companies with several client portfolios and managing multiple projects at once to meet both the client and Opia’s KPIs• Supporting clients on managing the day-to-day operational aspects of upcoming and existing projects, including Google UK and Australia, Samsung UK and EMEA, Microsoft UK, US and EMEA• Liaising with clients and relevant stake holders to understand and establish promotional strategies, targets, objectives, schedules and incorporating into the project plan • Revising project work plans as appropriate, to meet changing needs and requirements including making decisions which influence the success of projects and team objectives• Plan, coordinate and oversee all aspects of an end to end activation of a campaign, from idea generation, running and closure, to ensure effective and efficient implementation• Building on existing and creating new client relationships and working on client accounts for the business• Coordinating the entire campaign lifecycle on behalf of the client, ensuring all milestones are achieved • As the key point of contact, effectively engage with and direct workload amongst other teams and departments, including legal, digital and customer service • Working with clients, creative and legal to produce assets for all promotions • Help define, develop and brief the business on project processes• Organise all appropriate meetings to ensure project tracking, correct resourcing and projects launching within budget Show less

  • Senior Project Manager

    Aug 2022 - Nov 2022

  • Project Manager

    Oct 2019 - Aug 2022
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  VML

  Nov 2022 - now

  Senior Project Manager