Experience

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  Rioconn interactive pvt. ltd

  Apr 2018 - Mar 2022

  Senior digital marketing executive

  I was working with Rioconn a digital marketing agency based in Ahmedabad I have worked there for 4 years. Where I look into Google Ads and social media marketing. I have good knowledge of social media marketing and as well as Google ads, Including Campaign Planning and strategy, Platform Setup, Social Media Advertising, Moment Marketing, Reporting, and analysis. I have also done many campaigns with the goal of awareness, reach, engagement, lead generation, email marketing, PPC marketing, display advertising, YouTube advertising, and remarketing. I am familiar with tools such as Hootsuite and Buffer for social media scheduling. SpourtSocial, Fanpage Karma & and Iconosquare for social media analytics. Mailchimp, SendGrid, SendInBlue, Zoho Mailer & and Sender for email marketing. Google Analytics, GTmatrix, SmallSEOTools, Hotjar & and Lucky Orange for website analytics. Asana, Jira & and Meister for project management. Semrush, Ahrefs, Alexa & and Screaming Frog for SEO. Apart from this, I have also completed certifications in the past from Google Ads, Hubspot, and Emarketing Institute. Additionally, I have achieved the Google Partner badge for Rioconn. Show less

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  Freelance

  Apr 2022 - Feb 2024

  Digital marketing specialist

  I am a Digital Marketing Specialist with 4 years of experience in a digital marketing agency and 1.5+ years of freelancing experience. I am recognized for my expertise in Google Ads and hold a Master's in Business Administration (MBA) in marketing from Parul University.My skills include campaign planning and strategy, platform setup, conversion tracking setup, audience segmentation and targeting, improving campaign performance, Social Media Advertising, Moment Marketing, and reporting and analysis. I have also successfully managed various campaigns such as search ads (PPC), performance max, lead generation, email marketing, display marketing, YouTube marketing, shopping, remarketing, awareness, reach, engagement, lead generation, and email marketing campaigns.Tools that I am proficient in are Google Analytics, Google Tag Manager, GTmatrix, SmallSEOTools, Hotjar, and Lucky Orange for website analytics. Google keyword planner, Google Trends, SpyFu, Moz keyword explorer, Semrush, and Ahrefs for keyword research. Hootsuite and Buffer for social media scheduling. SpourtSocial, Fanpage Karma, and Iconosquare for social media analytics. Mailchimp, SendGrid, SendInBlue, Zoho Mailer, and Sender for email marketing. Asana, Jira, and Meister for project management. Semrush, Ahrefs, Alexa, and Screaming Frog for SEO.I have obtained certifications from Google Ads, Hubspot, and Emarketing Institute. Additionally, I have achieved the Google Partner badge for my previous company. Show less

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  Rioconn interactive pvt. ltd

  Mar 2024 - now

  Performance marketing manager