Sander Harryvan

Experience

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  Scheepens Reclame Adviseurs

  Sept 2012 - Feb 2013

  Marketing Internship

  Responsibilities:- Rebranding research for Jac Hensen- Account management Van Mossel- Content marketer Morres Wonen

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  Avans Hogeschool

  Feb 2013 - May 2013

  Peertutor market research

  Tutor statistics and SPSS for second and third year bachelor students.

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  ORO

  Feb 2014 - Jul 2014

  Graduate intern marketing
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  Achmea

  Oct 2014 - Feb 2015

  Customer Service for Investment Insurances
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  Building Blocks (part of CM.com)

  Apr 2015 - Jan 2024

  Responsibilities:- Brand and purpose strategy: 'Consumer First'- Product Marketing: 'Inspire' - Go to market strategy: ABM & demand generationResponsible that the marketing team is and stays; performing, growing and happy. Both on an individual and team level.𝗔𝗯𝗼𝘂𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗹𝗼𝗰𝗸𝘀Building Blocks is the Dutch market leader in Consumer AI. With Inspire we empower leading retail and e-commerce companies to understand and act in consumers' favor. Inspire is the SaaS-solution for 1-to-1 Personalization at Scale. Turn consumers into happy and loyal fans, and boost business results.In March 2022 Building Blocks was acquired by CM.com (AMS: CMCOM) (link: https://bit.ly/3MBaja4)More about Building Blocks: www.building-blocks.com Show less

  • Head Of Marketing

    Jan 2019 - Jan 2024

  • Marketing Manager

    May 2016 - Jan 2019

  • Marketeer

    Apr 2015 - Apr 2016
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  Consuminded

  Sept 2020 - Dec 2023

  Initiator, Brand & Program Manager

  Consuminded was founded in 2020 because we saw similar ethical and technological challenges across companies regarding consumer experience, data and personalisation. Responsible for community growth, the brand, its mission and the content program: trendreports, events and podcasts.𝗔𝗯𝗼𝘂𝘁 𝗖𝗼𝗻𝘀𝘂𝗺𝗶𝗻𝗱𝗲𝗱:Consuminded is the community where management and executives of leading consumer brands share knowledge about customer experience, data and personalization. We talk about today's ethical and technological challenges and shape tomorrow's world. Together we set the market in motion and build transparent, honest and valuable relationships with consumers. Always with a clear mission: to put the consumer first.www.consuminded.com Show less

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  Shopping Tomorrow

  Mar 2021 - Dec 2021

  Expert for 'The start of true Conversational Commerce' 2021
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  Globe Protocol

  Feb 2023 - now

  Marketing Strategist & Advisor

  Advisor for AnyID's marketing strategy𝐀𝐛𝐨𝐮𝐭 𝐆𝐥𝐨𝐛𝐞 𝐏𝐫𝐨𝐭𝐨𝐜𝐨𝐥:Globe Protocol builds on a future in which organizations and consumers interact transparently, and in which consumers have the control over their own data.𝗔𝗯𝗼𝘂𝘁 𝗔𝗻𝘆𝗜𝗗:AnyID is a Zero-Party Data and Loyalty Platform for transparent data sharing and identity management.https://any.id

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  CM.com

  Apr 2023 - now

  Global Marketing Lead - Business Unit Engage

  Responsible for the global marketing strategy and growth of our Customer Engagement Platform and SaaS portfolio.Achievements:- Unify 7 distinct SaaS propositions from several acquisitions into one cohesive platform proposition;- Global product marketing & demand generation strategy;- Make the marketing team collaborate and perform on a global scale(focus: Netherlands, Belgium, France, Italy, South Africa, United Arab Emirates, United Kindom, Spain and the United States)𝗔𝗯𝗼𝘂𝘁 𝗖𝗠.𝗰𝗼𝗺:CM.com (Euronext Amsterdam: CMCOM) is a global leader in cloud software for conversational commerce that enables businesses to deliver a superior customer experience.Our communications and payments platform empowers marketing, sales, and customer support to automate engagement with customers across multiple mobile channels, blended with seamless payment capabilities that drive sales, gain customers and increase customer happiness. Show less

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  CMO as a Service

  May 2024 - now

  Fractional Marketing Leader

  I help startups and scale-ups speed up their growth with strategic marketing advice and on-demand leadership. Despite challenging growth goals, the resources are often too limited to hire a senior marketing professional full-time. I help these organizations make the most of their available marketing resources on a flexible basis that fits the specific needs of the organization. This can range from (multi-day) workshops, project management, and team coaching to interim management.𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: Purpose & Brand Development | Product Marketing | Demand Generation | Community Building | Team Coachingwww.cmoasaservice.nl Show less