Divya Subramanian

Experience

• 

  Cognizant

  Aug 2007 - Oct 2008

  Programmer
• 

  HedgeSPA (Sophisticated Predictive Analytics for Hedge Funds and Leading Institutions)

  Mar 2013 - Aug 2013

  Quantitative Analyst- Intern
• 

  Ellipsonic

  Apr 2014 - Dec 2015

  Data Analyst

  Pro Bono

• 

  Cisco

  Jan 2016 - Feb 2022

  Social Listening and Monitoring - Building keywords list, Listening strategies and analyzing trends for Cisco using tools like Social Studio/ Sprinklr.Worked with teams from China , Korea and Japan to set up social listening capabilities in their local languages.Validated the findings of the Market research team from the Social media perspective.Analyzed data from Social media platforms providing actionable competitive insights by architecture (technology) , by brands & by region Used Data mining concepts like Cluster analysis , Recommendation System to find accounts having similar buying behavior with R programming and SQL. Analyzing the digital data and representing the insights in the form a Tableau Dashboard /Domo Cards . Engaged with external vendor for developing a solution for customized Projects/Tasks management (Crystal). Handled requirements, negotiations and UAT.

  • Business Analyst - Global Actionable Insights & Analytics-Growth Marketing

    Feb 2020 - Feb 2022

  • Data Analyst - Marketing Insights & Optimization (APJC & EMEAR)

    Feb 2018 - Jan 2020

  • Data Analyst Analyst & Insights (APJC)

    Jan 2016 - Jan 2018
• 

  Publicis Media

  Feb 2022 - now

  Analytics Manager

  Responsible for delivery of Monthly and Ad hoc reports to Clients Responsible for end to end integration of data from Media platforms like Google Ads, Meta Ads , DV360 and analytics platform like Adobe Analytics through API connectors and building data pipelines. Migrating from manual to Automated or semi automated reporting through BI tools and Google cloud Platform (Big Query)Collaborating with multiple SEA markets / teams to ensure consistency in adhering to guidelines on Campaign / Keyword/ audience Optimization and Taxonomy as part of Execution Governance HUB Responsible for providing Benchmarks and forecasts on key KPIs across markets Managing team of Data analysts and Data engineers to deliver , validate, maintain data quality and data visualizationsLiaising with Performance Specialists, Strategists and Directors to understand Business goals and provide data solutions through Dashboards Delivered impact by setting up processes internally to improve functioning of the team and faster communication across Multiple markets via chat group channels Show less