Peter D. Beyfus

Experience

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  UNIGATE DAIRIES

  Aug 1964 - Dec 1971

  Market Development Manager

  Development of grocery product marketing direct to homes along with the milk delivery service with TV and BTL support.

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  Robertson Foods

  Jan 1972 - Feb 1974

  Brand Manager

  Developed the Economix brand which, together with other brands, took the company to brand leadership in the UK cake mix market.

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  Yardley of London

  Apr 1974 - Jun 1986

  Lead the local company to be the second most profitable in the BAC group worldwide. Launched the Lentheric fragrance house in Colombia. Developed the sales team to be highly effective using a methodical program of calls and follows ups. Launched the Love in Gloss brand achieving breakeven in the first nine month. Successfully ran “La Copa Yardley” (Sponsored Motocross) Established the Yardley business in the Philippines: make up, skin care and fragrance products.Development of company business in local markets: Hong Kong, Malaysia and Indonesia.

  • General Manager

    May 1982 - Jun 1986

  • Sales and Marketing Manager

    Oct 1978 - Apr 1982

  • Market Manager

    Apr 1974 - Sept 1978
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  SC Johnson Wax

  Mar 1986 - Aug 1989

  General Manager

  Turned the company around to be profitable. Successfully relaunched Completo floor cleaner with new brand image and advertising. Won company award for the highest increase in annual sales.

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  Department of Trade and Industry UK

  Sept 1989 - Feb 1993

  Marketing Consultant

  Worked in the Jewellery, fashion, architecture and interior Design sectors helping the clients to develop their marketing objectives and strategy

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  Alpes Flowers

  Apr 1993 - Apr 2010

  General and Commercial Manager

  Developed the business from US$3 MN to US$12 MN through production increases, new product developments, expansion of a solid client base and development in new markets. Establishment of the company as a supplier of top quality, fresh, superbly packed product with very high order fulfillment. Improvements of invoiced price and the establishment of a regular orders system greatly improved profitability. Certification under ISO 14001, “Flor Verde” and the Rain Forest Alliance.General Manager /Vice President Alpes Flowers Colombia 2007 to May 2010 Commercial Manager Alpes Flowers Colombia 2001 to 2007 Finance and Administration Manager Alpes Flowers Colombia 1993 to 2001 Show less

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  Figurazione

  Apr 2011 - Jun 2012

  Director of Marketing

  Developed company image through the renovation of the webpage, corporate and convention bilingual presentations and the design of a product catalog. Undertook market and background research to focus marketing strategy, organized client and general stakeholder database, established media relations and achieved significant media presence and additional publication on BLOG, developed and distributed newsletter. Improved supplier relations and successfully managed technological innovations trials for clients. Show less

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  IMB Embalajes

  Jul 2012 - Jun 2014

  Commercial Manager

  Expansion of the customer base establishing regular orders, improving corporate recognition through branding on products, communications with potential customers resulting in new business growing to over 50% of total turnover.

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  Intercountry

  Sept 2015 - now

  language training and linguistic coaching

  • English Coach Team Manager

    Jan 2020 - now

  • English Language Coach Team Leader

    Dec 2018 - Jan 2020

  • Expert Coach English Language

    Sept 2015 - Jan 2020