Hitesh Ratha

Experience

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  Brodcast worldwide Ltd

  Sept 2004 - Dec 2005

  Group Executive

  • Establish Delhi branch, develop sales team, and assign responsibilities to achieve desired result for Tara Music and Tara News• Recommended pricing strategy for the category and helped team members in achieving their targets by preparing effective monthly and quarterly sales plan and tracking revenue achievement at an individual and team level.• Built relationships with key accounts (agencies and clients).• Identify the seasonal patterns / trends specific to the area / city of operation. • Monitor key metrics and ensure that revenue bookings are as per company policy.• Contribute to ideas and concepts for clients. Show less

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  SAHARA ONE MEDIA AND ENTERTAINMENT LIMITED

  Jan 2007 - Jun 2008

  Asst Manager

  • Created awareness and loyalty among the users by ensuring deliveries and optimum pricing for Sahara One.•Recommended promotional strategies to enhance the perception of channel Sahara one•Created the territorial revenue from zero to substantial base by measuring loyalty in terms of repurchase rate, percentage repurchase, and number of brands purchased, understanding client’s need, interacting with production house for designing, devising innovations and coordinating with the programming team for the implementation.•Clients on the board for first time are Wrigley’s, Discovery, Suzuki motorcycles, Haier, Domino’s etc.•Escalate any issues to ensure timely correction.•Prioritize key clients basis seasonality & spending patterns and basis past trends.•Map the organogram and the identify key decision makers in each client’s setup.•Conduct competition mapping surveys with a view to benchmark properties, investments and trends in GEC space. Show less

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  9X Media Pvt. Ltd.

  Jan 2008 - Jan 2013

  Regional Manager

  • Build networking with the advertisers to help in the growth of Music genre for 9XM, 9XJalwa,9X Tasshan and 9X Jahkhass.• Devise key entry strategies to access new markets by collating market intelligence reports.• Enhance revenues through inquiry about the pricing, schedule, invoice etc by communicating with the clients. • Recommend strategies for effective solutions by collecting and analyzing data of various digital vehicles, evaluating current potential products and services.• Effective in identifying and monitoring competitors by researching market conditions• Able to complete the practical marketing task by applying self-proven techniques, preparing and maintaining sales and marketing material, managing lead generation, tracking information of new/potential projects, analyzing data for evaluation of competitor performance, corporate spending on Music genre and Ad sales.• Update the weekly competition mapping done by the sales team into a central database. Show less

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  Update media and Advertising P Ltd

  Jan 2014 - Jan 2015

  General Manager

  Assign target for executives in achieving north territory.Sustain rapport with key accounts/agencies through periodic visits.Set up third party monitoring through Adex for specific region to bring in transparency and credibility for channels of various distributor like, DEN, Hatchway, GTPL etc.To carry out any other duties as may be required by the organization.

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  Amagi Corporation

  Jan 2015 - Jun 2018

  Head sales (North& East)

  • Develop, forecast and implement marketing and sales financial objectives &plans; annual budgets; sales volume, pricing strategies, progress reports and annual sales report; analyzing variances and corrective action plan for Zee TV, Zee Cinema and Zee News in Geo targeting space.• Responsible for resources, comprising of recruitment, selection, orientation, training, counseling and disciplining employees within your department. To communicate job expectations in a team, goals & objectives, planning, coordinating, monitoring, appraising and reviewing job contribution by the team members.• Improves product marketability and profitability by researching, identifying and capitalizing on marketing opportunities through customer requirements; research, competitors products and services; • Implementation of department action plan with a close eye on productivity, quality, and customer service standards. Determining system improvements, identifying latest trends, resolving problems and implementing change required considering designated budget.• Sustain rapport with key accounts / stakeholders and key strategic partners through periodic visits, exploring specific needs, provides information by collecting, analyzing, and summarizing data and trends.• Develop and recommend product positioning, packaging, and pricing strategy to achieve highest possible market share. Show less

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  INDIA TV (Independent News Service Pvt Ltd)

  Jan 2019 - Jan 2020

  Associate Vice President

  Responsible for the enhancement of an existing client base in terms of revenue for the corporate category.Leverage existing contact base and build upon it, to meet or exceed sales goals.Plan, prepare and execute high impact and consultative sales meetings with corporate clients.Maximize revenue growth within existing accounts/territory.Developing a market for India Tv Digital bouquet (Indiatvnews.in/ Indiatvnews.com) through Email marketing &monitoring through Delivery rate,CTR, Openrate. Show less

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  Pitaara TV

  Jan 2021 - Jan 2023

  National Sales Head

  Organize pipeline and revenue projections for management. Develop and execute effective account development strategies to positively impact the executive level decision maker’s core business.Manage relationship and negotiation with management teams. Provide product training, cost benefit analysis an application support.Research, develop and present compelling customized sales proposals and pitches.Develop prospective clients and increase business opportunities through various routes to market.Achievements:Enhanced the National ER by 31% for the year 2021-22 by outsmarting the 2019-20 benchmark miles apart.Have achieved 98% corporate target by consuming lowest second ages in 2021-22 since inception of the channel in 2017 which is only 52.10 lacs against 2019-20 &2020-21 total second ages consumption was 56.50 lacs and 57.50 lacs.Achieved record billing for July21, September21, and October21since inception of channel.Introduced innovative methods in selling from ER based to time band wise monetization, Building & monetizing impact properties Sunday Block Buster (SBB) and enhance the revenue on PT by 48.9%. Got 28 new clients on board for 9X Tashan generating revenue worth Rs 54 lacs for a period Oct22-Mar23 enhancing the yield in a period of 6 months.Delivered the target 10% more to the committed value. Show less