
Hessa Alhammadi
Media Analyst

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About me
Assistant Secretary-General of the Sharjah Media Council.
Education

Fatima Al Zahra Secondary School in Sharjah
-High school diploma Science 12
Zayed University, Dubai
2007 - 2012Bachelors of Science in Integrated Strategic Communications Integrated Strategic CommunicationsActivities and Societies: Zayed University, Vice President of Student Council Zayed University, PR Coordinator of Student Council An integration of strategic communication, crises management, advertising,public relations and marketing with the planning and execution of communication campaigns

University of Sharjah
2024 - 2029Doctor of Business Administration, DBA
University of Sharjah
2022 - 2024Master's Degree Executive Master in Business Administration
Experience

Lootah Technical Centre
Jan 2009 - Dec 2010Media Analystworked for Tawazon T.V channel as a media analyst

HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum Private Office
Jan 2010 - Dec 2012Project CoordinatorWorked in HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum’s Private Office in the Majid bin Mohammed Youth Media Awards as a project coordinator for the Award in its fifth edition.

Sharjah Media Centre
Nov 2012 - Dec 2013Strategic Communication Coordinator• Produce strategic plans, crisis management scenarios and media scripts• Define the type of support provided by Sharjah Media Centre to other government entities for their events and activities • Create new templates to assure an optimal workflow• Create a comprehensive government communication database as a reference • Develop strategy and plans for managing potential challenges• On-going crises and issues assessment and scenario planning

Sharjah Government Media Bureau - المكتب الإعلامي لحكومة الشارقة
Sept 2014 - Aug 2019• Create and implement strategic and integrated communications plans using a wide range of communications tactics to support programmatic and organizational efforts• Develop and maintain relationships with external audiences (media, celebrities, third-party constituencies, etc.) to convey the SGMB’s message• Ensure communications outreach is research-based and measurable, using approved techniques that meet the industry standard• Develop compelling story ideas and draft well-researched story pitches• Coordinate specific public relations tasks and/or events with other departments and manage the implementation of these projects as necessary• Update and disseminate media monitoring reports and social media reports • Monitor inbound pressline inquiries - respond to and/or re-route calls and emails appropriately and in a timely manner Show less • Manage the day-to-day operations of the Government Communication Department and implement Sharjah Government Media Bureau strategies in line with its policies, vision and mission. • Manage the Government’s annual, monthly and weekly activities grid (Government Agenda) that is on the Executive Council weekly agenda. Implement, assess, and report to the Executive Council about progress and achievements• Lead a Government support program designed to strengthen the ability of government entities to communicate with the media in a strategic and effective manner. • Created a crisis communications mechanism, and committee that are capable of monitoring, predicting and solving media crises in Sharjah • Implement the most effective communications techniques to enhance media presence and monitor the news in daily basis in regional and international media outlets. • Established the Community Innovation Platform during the Government Communication Forum 2016, the first-of-its-kind Community Innovation Platform• Research, build and operate Sharjah events website the official website for events held in Sharjah, UAE, throughout the year. • Managed the process of creating 3 manuals, Guidelines and Processes manual on government communications, crises communications process manual and a scripts manual for all government entities to unify the government messages.• Created a library of templates and clear workflows for the department within the centre.• Played a key role in managing change within Sharjah Media Center, which involved restructuring GCD setup and functions, as well as creating new workflows, processes, and deliverables.• Recruit, train, and mentor team members. Show less
Manager of Media Content Dept & Government Communication Dept
Mar 2017 - Aug 2019Manager of government communication department
Sept 2014 - Aug 2019

Sharjah Media Council
Apr 2017 - Aug 2019Administrator of Sharjah Media CouncilIn accordance with the Sharjah Media Council Resolution No. 1 (2017), I have been appointed as the Administrator of the Sharjah Media Council (SMC). As an administrator, my role and responsibility includes communicating and coordinating with all members and three constituting bodies of the Sharjah Media Council – Sharjah Government Media Bureau, Sharjah Media City and Sharjah Media Corporation (Sharjah TV & Radio). • Write minutes of all Council meetings and follow up its recommendations and decisions. • To carry out any other tasks and responsibilities assigned by the Chairman and the Council from time to time. Show less

Sharjah Media Council
Aug 2019 - nowAssistant Secretary General- Developing and implementing an integrated strategy for internal and external communication.- Discussing areas of communication and partnerships with various government institutions in order to support the policies, programme and Strategic Plans of the council.- Managing and organizing the internal information activities in the council.- Lead and strategize the Mission and Objectives of the Sharjah media council in accordance to council strategy of 2023.- Drive and coordinate cross-functional strategic and functional initiatives and ensure implementation- Develop and implement strategic communications and reports Show less

Sharjah Media Council
Jul 2024 - nowMember of Sharjah Media CouncilAppointed by Emiri Decree issued by H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, as a Member of the Board of Directors of Sharjah Media Council, chaired by H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah.
Licenses & Certifications

Business protocol
YARNU for Etiquette and ProtocolSept 2014
Comprehensive course on government communication strategies
Alastair Campbell – UK Prime Minister OfficeJan 2014
Management development program
GGC ConsultancyJan 2018
Volunteer Experience
Volunteer
Issued by Habitat for Humanity International
Associated with Hessa AlhammadiMaster of the Ceremony
Issued by Zayed University
Associated with Hessa AlhammadiAccommodating and Greeting VIP visitors
Issued by Zayed University
Associated with Hessa AlhammadiVolunteer
Issued by Takatof on Jan 2010
Associated with Hessa AlhammadiTheater volunteer, VIP visitors
Issued by Dubai International Film Festival on Jan 2012
Associated with Hessa Alhammadi
Languages
- enEnglish
- arArabic
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