Nick Wittenrood

Experience

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  Quik Impressions Group

  Aug 2006 - Dec 2011

  Pre-Press Technician/Graphic Designer
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  Launch Digital Marketing

  Jun 2012 - Feb 2018

  Email Marketing Manager
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  Plexus Worldwide

  Mar 2018 - Nov 2021

  Manager, Cloud Platform Marketing

  Defines Customer journeys with team members across departments for acquisition, retention and transactional experiences along with being responsible for building the Customer journeys within the Listrak Marketing Platform along with optimizing automation tools for various digital marketing channels (Email and SMS).Specifically responsible for the overall management of the email asset and establishing best practices to drive business results, deliver deep insights and recommendations based on a strong understanding of the Listrak Marketing platform. This includes being up-to-date with best practices in the field and remains up-to-date on current trends and new technologies to ensure the organization is positioned to take advantage of these trends and succeed.Increase results across every marketing campaign by harnessing historical customer data to predict future behavior using artificial intelligence, machine learning, and statistical modeling to assess the likelihood of what will happen in the future. This helps access critical information to make data-driven decisions and speak to more customers based on their needs and specific customer journey.Using predictive models that include predicted future spend and lifecycle stage, likelihood to purchase, open click or unsubscribe and discount and coupon affinity.Bringing considerable technical and product expertise to deliver world-class LMC-based solutions to Plexus Ambassadors along with Retail and Preferred Customers. Show less

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  Sunrider International

  Nov 2021 - now

  Manager, Global Cloud Platform Marketing

  Responsible for defining and implementing Sunrider International’s global CRM and engagement strategy, focusing on maximizing the capabilities of the MoEngage platform to enhance acquisition, retention, and revenue growth. Leads all platform operations, including user management, campaign development, and multi-channel integrations, while collaborating with cross-functional teams to ensure seamless execution across email, SMS, mobile app push notifications, and social media.Oversees the development and optimization of high-impact marketing assets, ensuring adherence to best practices and alignment with brand and regulatory standards. Drives data-informed insights and strategic recommendations by building advanced dashboards and leveraging key performance metrics to inform personalization, segmentation, and lifecycle marketing strategies.Known for fostering cross-departmental collaboration by partnering with product, analytics, customer service, and compliance teams to align marketing initiatives with key business objectives. Manages and mentors a team of CRM and engagement specialists, cultivating a culture of innovation and continuous improvement. Maintains expertise in industry trends and regulatory updates to ensure global campaigns remain compliant, impactful, and customer-centric. Show less