Bineet Agarwal

Experience

• 

  India.com

  Jun 2000 - May 2001

  Management Trainee

  • Participated in the launch of the online shopping site www.india.com.• Vendor management, negotiated special rates, offers and introduced new product lines for online shopping portal.

• 

  Cox & Kings (India) Ltd.

  Jun 2001 - Dec 2002

  Asst. Manager

  • Established alliances for a branded loyalty card, increasing merchant base across India.• Onboarded diverse vendor base with special offers.

• 

  SABMiller

  Mar 2003 - Nov 2004

  Institutional Sales Manager

  • Oversaw key accounts for Star Hotels & Restaurants.• Focused on increasing distribution & deeper penetration of Castle Lager Beer in Mumbai.• Increased brand availability, visibility, consumption and recall through various consumer & trade schemes.

• 

  Kyndal India Pvt. Ltd.

  Dec 2004 - Mar 2006

  Institutional Sales Manager – West India

  • Led sales, distribution, distributor relations, key account management and market expansion for ABSOLUT Vodka.• Carried out brand awareness, driving placement and consumption.• Designed, planned & executed promotional campaigns at luxury hotels, clubs, restaurants and bars.

• 

  STAR India Pvt. Ltd.

  Mar 2006 - Nov 2016

  • Negotiated annual deals with major advertisers to enhance revenue share and rates. • Managed 50% of the North India market for STAR Plus.• Led key account management, business development, and client acquisition.• Secured Sponsorship deals for major tentpole properties on the channel • Led airtime sales of Star Plus in 50% of the West region.• Focused on market share expansion, exclusive partnerships and sponsorships. • Managed key advertisers in Mumbai, growing business volume and client base. • Controlled high-volume clients in North India, client servicing, strengthening relationships and increasing revenue and market share.

  • Region Sales Head

    Jun 2014 - Nov 2016

  • Senior Manager

    Jun 2011 - May 2014

  • Manager

    Jul 2009 - Jun 2011

  • Assistant Manager

    Jul 2007 - Jul 2009

  • Senior Executive

    Mar 2006 - Jun 2007
• 

  Sony Pictures Networks India

  Dec 2016 - now

  Associate Vice President

  • Revenue management for Sony Pix & Sony BBC Earth across West India.• Business planning and execute go-to-market strategies to drive business growth.• Strategize and negotiate to enhance market share, boost revenue and develop new business opportunities.• Utilize industry insights and market trends to deliver effective business solutions for clients.• Employ creative strategies to attract new clients, grow and expand existing clients.• Cultivate and sustain strong relationships with clients & agencies. Show less