Kevin Lim

Kevin Lim

Retail Buyer

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location of Kevin LimGreater Sydney Area

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  • Timeline

  • About me

    Head of Buying @ Bing Lee Electrics | Retail Buying, Strategic Planning

  • Education

    • Thornlie Senior High School

      1982 - 1986
      High School/Secondary Certificate Programs
    • Edith Cowan University

      1987 - 1991
      Bachelor of Commerce (B.Com.) Marketing

      Minor in Management and AdministationMinor in Business CommunicationsMinor in Asian Business Studies

  • Experience

    • Aherns Limited

      Feb 1991 - Dec 1995
      Retail Buyer

      Managed and bought the following portfolios;Young Mens Fashion 1994 to 1995Home Furnishings 1992 to 1993Agerns Graduate Trainee Program 1991 to 1992

    • Canning Vale Weaving Mills

      Dec 1995 - Nov 1998
      National Key Accounts Manager - Majors

      Management of key accounts (Myer, David Jones, Kmart and Target) ● Sales and product management, Seasonal product strategy and stock management for key accounts

    • MYER

      Nov 1998 - Jun 2000
      Merchandise Manager Home wares and Lifetsyle

      Homewares and Lifetsyle division● Development of seasonal merchandising programs, private label development and management

    • David Jones

      Jul 2000 - Jul 2008
      Merchandise Manager

      Senior Buyer Food Group, Concessions manager - July 2007 to July 2008● Appointed as change-agent to review and revise the David Jones national concessions model, focusing on increasing profits whilst reducing COGS, labour, expenses, management fees and other Opex.Better Business Team - December 2006 to July 2007● Personally selected by GM Home to the improvement and renegotiation of David Jones vendor terms and contractsSenior Buyer Home Furnishings April 2003 to December 2006● Appointed to manage the Bedding, Bedroom Furniture and Manchester portfolio, which is the largest portfolio within the Home Furnishings category.Merchandise Manager David Jones Online July 2000 to April 2003.● Appointed as part of the start up team that launched David Jones Online in 2000. Responsible for merchandise operations, warehouse and operational logistics, online marketing and customer service. Show less

    • Sony Center

      Aug 2008 - Mar 2013
      General Manager Retail

      Reported directly to the CEO of Bing Lee and challenged with driving retail and merchandising strategy behind a select portfolio of Sony Centre stores nationally. Accountable for P&L management, business planning, operations, buying and merchandising, pricing, new store openings and staff management.Core CompetenciesManagement of Store Operations, Retail Sales Buying, Logistics, Sales and Marketing, Market Reseach, Strategic Plans, Human Resources and Commercial Division.

    • Bing Lee Electrics

      Apr 2013 - now

      Merchandise Manager for TV, Video and Floor care. Accountable for the growth in sales and profitability of all categories with a focus in store execution,visual merchandise planning and strategic supplier/ vendor relationships. Responsible for the introduction of new brand development and lead the buying road map to the achievement of all financial key result areas. Maintain cost efficiencies and inventory management whilst providing leadership, guidance, coaching, development and direction to sales and category team. Cross functional management of store, marketing, online and logistics teams to achieve category growth and profitability. Show less Reported directly to the CEO of Bing Lee and briefed to deliver a growth plan for the business incorporating new Store concept initiatives with key brand alliances. Multi phase project management including concept design, store design, planning and layout, merchandise planograms, partnership collaboration, brand consultancy, merchandising optimisation and integrating of traditional marketing and ecommerce marketing technologies. Deliver organization operational efficiencies in procurement, logistics and service. Delivering cost efficiencies by maximising resources, maintaining project cost to budget and project timeline. Show less

      • Head of Buying

        Dec 2023 - now
      • Merchandise Manager

        Feb 2014 - Feb 2024
      • Merchandise Project Manager

        Apr 2013 - Mar 2014
  • Licenses & Certifications

    • Camera Craft 2 - Australian Centre for Photography

      Australian Centre for Photography
      Jan 2014
      View certificate certificate
    • Camera Craft 1 - Australian Centre for Photography

      Australian Centre for Photography
      Jan 2012
      View certificate certificate
    • Managing Key Accounts

      TAFE
      Jan 1996
    • Selling for Success

      TAFE
      Jan 1996
    • PADI Advance Scuba Diver

      PADI
      Jan 1996
      View certificate certificate
    • Friedman Retail Management

      The Friedman Group Retail Consulting & Training
      Jan 2009
    • Coaching for Superior Performance

      David Jones
      Jan 2005
    • Lifestyle Inventory (Management Development)

      David Jones
      Jan 2002
    • Winning Negotiations Workshop

      David Jones
      Jan 2004
    • Retail Studies

      Monash University
      Jan 1995