Joyce Wang

Joyce Wang

Digital Marketing Intern

Followers of Joyce Wang649 followers
location of Joyce WangAustin, Texas, United States

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  • Timeline

  • About me

    Product Manager at Expedia Group

  • Education

    • The University of Texas at Austin - Red McCombs School of Business

      2017 - 2021
      Bachelor of Business Administration - BBA Management Information Systems, General

      Activities and Societies: Delta Sigma Pi, Texas Convergent - Product Team Build Member, Asian Business Student Association - Marketing Team

  • Experience

    • Salesforce

      Jun 2019 - Aug 2019
      Digital Marketing Intern

      • Enabled global marketing teams to enhance their marketing strategies, effectively track and evaluate marketing engagement in their respective regions by identifying trends in complex data and creating a dashboard with relevant key metrics.• Optimized global digital advertising programs’ performance and budget through research and creation of an automated 24-hour bidding model, keyword and device type analysis, and ad copy creation and testing.• Scaled and future-proofed email marketing templates to achieve higher CTR, better customer experience & easier deployment. Show less

    • Amazon Web Services (AWS)

      Jun 2020 - Aug 2020
      Product Marketing Manager Intern

      • Designed the new EC2 Getting Started webpage with improved content and web experience for beginner and advanced developers to increase service adoption rate.• Created a hands-on tutorial providing best practices to developers on how to launch an EC2 instance in AWS Management Console.• Recommended and presented data-driven opportunities optimizing the customer website experience for core compute services' PMMs (EBS, Outposts, Windows), ultimately adopted into next quarter's action items.• Developed a redesign proposal preparing the EC2 webpages for the upcoming instance naming and schema change with an interactive instance selection experience.• Supported an EC2 product launch by creating value proposition infographics and identifying key product messaging. Show less

    • Expedia Group

      Aug 2021 - now
      Product Manager
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Joyce Wang
      Accenture Case Competition - 2nd Place -
  • Volunteer Experience

    • Fundraising Volunteer

      Issued by Lang Stuttering Institute on Feb 2018
      Lang Stuttering InstituteAssociated with Joyce Wang
    • Marketing Member

      Issued by Asian Student Business Association on Feb 2018
      Asian Student Business AssociationAssociated with Joyce Wang