Joyce Wang

Experience

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  Salesforce

  Jun 2019 - Aug 2019

  Digital Marketing Intern

  • Enabled global marketing teams to enhance their marketing strategies, effectively track and evaluate marketing engagement in their respective regions by identifying trends in complex data and creating a dashboard with relevant key metrics.• Optimized global digital advertising programs’ performance and budget through research and creation of an automated 24-hour bidding model, keyword and device type analysis, and ad copy creation and testing.• Scaled and future-proofed email marketing templates to achieve higher CTR, better customer experience & easier deployment. Show less

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  Amazon Web Services (AWS)

  Jun 2020 - Aug 2020

  Product Marketing Manager Intern

  • Designed the new EC2 Getting Started webpage with improved content and web experience for beginner and advanced developers to increase service adoption rate.• Created a hands-on tutorial providing best practices to developers on how to launch an EC2 instance in AWS Management Console.• Recommended and presented data-driven opportunities optimizing the customer website experience for core compute services' PMMs (EBS, Outposts, Windows), ultimately adopted into next quarter's action items.• Developed a redesign proposal preparing the EC2 webpages for the upcoming instance naming and schema change with an interactive instance selection experience.• Supported an EC2 product launch by creating value proposition infographics and identifying key product messaging. Show less

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  Expedia Group

  Aug 2021 - now

  Product Manager