Lizandra Pavan

Experience

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  RWF Conteúdo

  Jan 2009 - Jan 2010

  Communication Intern

  - Writing notes and articles for internal and external communication outlets;- Magazines and newspapers production for internal communication and for clients;- Responsible for institutional blogs;- Daily news clipping;- Issuance of invoices and financial organization;

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  São Paulo Turismo S.A.

  Feb 2010 - Jun 2011

  Intern

  - Writing articles about tourism and cultural issues to the São Paulo’s official website (www.cidadedesaopaulo.com);- Development of strategies and overall preparation for Anhembi Park and São Paulo City events like the Carnival Parade;- Social Media management (Facebook and Twitter);- Preparation of press releases and internal communication publications.

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  Máquina Cohn & Wolfe

  Jun 2011 - Aug 2015

  Communications Consultant
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  Edelman Significa

  Jun 2016 - Feb 2017

  Account Executive
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  BASF

  Mar 2017 - Feb 2019

  Public Relations and Communications Analyst
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  Nestlé Health Science

  Mar 2019 - Feb 2022

  Digital Marketing Specialist

  - Digital content strategy development aligned with Marketing KPIs;- Digital influencers strategy development and management;- Digital and Offline media strategy integration; - Media support to Marketing teams;- Media automation coordinating to create guidelines and dashboard to monitor campaigns- e-Health innovation projects and capture of opportunities; - Leadership of Nestlé Beyond Food – open innovation project to accelerate business pilots through startups and Nestlé’s business;- Leading projects with virtual and mixed reality technology to healthcare.- Budget planning and follow-up to ensure business profitability. Show less

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  Nestlé Nespresso SA

  Feb 2022 - Apr 2024

  Public Relations & Corporative Communications Coordinator
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  TOAST | Marketing de influência

  Dec 2024 - now

  Toast Influence Marketing