Vikas Vashisht

Experience

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  CKS Consulting Private Limited

  Jul 2007 - Apr 2008

  Project Manager

  Key responsibilities: Domain Research & training the field researchers in field research tactics, field research tools, & data collection. Back checks on field research & Managing the project budgets & logistics for the West zone. Assimilation & Analysis of data in an actionable manner, with report creation & presentation of project findings & key insights to the client.Key Contributions / Achievements: Time & Team Management: Was able to finish the tasks of the project before the deadlines. Managed the team, & developed strong interpersonal relations with team members & the client. Generation of key insights for the Show less

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  Nokia

  May 2008 - May 2009

  Key responsibilities: Analyzing, consolidating & developing the Nokia internal trends & consumer/user research material with qualitative & quantitative data.Planning & managing externally conducted studies that complement the trend analysis work.Analyzing the research results in cooperation with the rest of the internal teams when required. Participating cross Consumer Futures & cross C&CI level futures & insights projects.Maintaining & building networks with research agencies & other external collaboration partners to develop knowledge & new methodologies base, especially in the areas of future opportunity identificationKey Contributions / Achievements: Participating & planning (macro & micro) Scenario creation for strategic purposes with consumer/ usage focus.ManaBuilding specific Consumer cases around new business opportunities identified by Trends TeamsExecuting & developing new analysis & opportunity identification methods Show less Key responsibilities: Planning & conducting research on consumer trends & practices, independently &/or in collaboration with other Consumer Futures team members & research agencies.Participating in cross Consumer Futures & cross C&CI level futures & insights projects.Maintaining & building networks with research agencies & other external collaboration partners to develop knowledge & new methodologies base, especially in the areas of trends & weak signals identification & tracking. Key Contributions / Achievements: Executing & developing trends analysis methods (including trends tracking) Analyzing & consolidating both qualitative & quantitative data to form insights & to identify opportunity areas Delivery of key insights & implications to the key stakeholders within different Nokia organizations. Show less

  • Futures Analyst

    Jan 2009 - May 2009

  • Trends Specialist

    May 2008 - Dec 2008
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  Consultant

  Jun 2009 - Dec 2010

  Consumer Research & Trends Consultant

  • Research design • Sampling • Demographic Analysis• Field work supervision • Team training• Ethnographic / Qualitative & Quantitative research designs • Consumer research • Consumer Trends research• Scenario Creation • Consumer case creation • Consumer benefit modeling• Analysis, Workshop Supervision & Team training• Specialized analysis tools • Innovative service designs• Report creation • Report presentation • Client management• Worked with brands like Samsung, American Standard, Synovate, Shell RimulaIN BRIEF: Freelance consulting for consumer research.Research Design:Planning the research and carrying out the secondary research. Demographic sampling, rapport establishment and primary contacts with the subjects.Designing the field guides and questionnaires.Field research: Carrying out the actual field research with complete audio and video support.Data Consolidation & Analysis: Data consolidation and storage with a proper nomenclature so the data is searchable through defined set of rules. Data analysis, workshopping, brainstorming sessions, concept creation, scenario building & consumer case creation.Report creation: Key insights and recommendations delivered in an efficient communicative manner, whether to stakeholders or to the clients. Expertise in report creation in MS word 97-2003, MS word 2007, MS powerpoint 97 - 2003, MS powerpoint 2007 and pdf formats. Show less

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  HERE, a Nokia company

  Dec 2010 - Nov 2013

  Market Research Analyst

  • Conduct analyses using syndicated market data and consumer survey data in response to requests from multiple divisions within the companyo This will involve interactions with sales, marketing communications and product management, and you will be required to produce analysis on data, frequencies, cross-tabs, assist in client presentations of findings and areas such as correlation, brand mapping, regression analysis, conjoint analysis, and forecasting sales.o Conduct desktop research to support internal business group activities• End to end management of primary qualitative and quantitative market research projects to be conducted in-house and by external research service providerso Liaise with internal business units to scope projects, prepare RFPs, create questionnaires and discussion guides, perform data analysis and write reportso Evaluate and contract with research providers based on project specifications• Mine existing market and survey data to draw new insights Implement and maintain research project management processes• Present research findings to key stakeholders Show less

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  KDASS Research Private Limited

  Oct 2013 - Feb 2017

  Founder & CEO

  KDASS Research Private Limited is a consumer insights & market trends firm which empowers its client via its customized research solutions as per the needs and requirements of a particular project. Our talent pool consists of professionals & academia from various streams of sociology, psychology, business development & marketing. Our belief, a holistic approach accompanied with the tools of deconstruction and reconstruction will empower us in delivering actionable solutions for our clients.Our key competencies include the following: . Consumer Insights via Qualitative / Ethnographic Research tools . Market Research using Quantitative tools . Trends Research. Scenario Creation. Personas / Consumer Segmentation Show less

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  Srishti School of Art, Design and Technology

  Sept 2016 - Sept 2016

  Guest Lecturer | Design Ethnography: Insights & Concepts

  In an interesting chain of events, I landed up teaching Design Ethnography to students at Srishti. It was a learning experience in itself. I taught them practices & behaviour concepts for a researcher in the field. / Ethics of a Researcher in Field/ Participant & Non-Participant Observation/ Difference between Observation, Inference & Insights/ How to turn Insights into Opportunities in terms of Product/Service design/ How to observe your users objectively/ Design & Innovation The learning curve showed a positive incline at hte student's end, which led to a positive incline my own learning curve. Show less

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  Wipro Digital

  Mar 2017 - Nov 2017

  Lead UX Research

  / Lead UX/UI Research / Collaborate & Work with Design team/ Concepting, Design & Create/ Client & Stakeholder Management/ Service design

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  TransCare Labs

  Dec 2017 - Dec 2018

  Co-founder & Creative Director

  / UX/UI research/ Service design/ Application & website design/ Consumer insights / Market research/ Digital marketing/ SEO, SEM & online ad campaigns: Scripting & execution

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  Designit

  Jan 2019 - Oct 2022

  Run multiple full-fledged projects with multiple teamsDemonstrate excellent time-management and multi-tasking capabilityBuild & manage design research practice within the studio; introduce new tools, frameworks & best practices focusing on strategy, service design & research phasesRun sales/strategy activities to create new and rebiz opportunities Independently lead projects & accounts; research, strategy, service design & UI/ UX design opportunitiesGuide for research activities across multiple projectsLead multidisciplinary teams of research & design on projectsIndependently own proposal & pitch buildingDrive cross-discipline developmentExcel at communication and engagementGroom leaders and own development of teamsEstablish rituals for sharing, learning, and collaboratingDevelop strong collaborative and commercial network with other studiosSet direction for the studio in line with Designit’s strategy Show less

  • Director - Design Research

    Jul 2021 - Oct 2022

  • Principal Design Researcher

    Jan 2019 - Jul 2021
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  EY

  Oct 2022 - now

  Head of Research & Insights

  Building a research team focused on exploring the overt and covert behaviors of people and helping teams build a better future for them. - Defining and building research strategy - Stakeholder management - Vendor management - Team management - Research protocols definition