Darryl Stock

Experience

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  Sobeys

  May 2006 - Sept 2006

  Merchandising Analyst

  Worked with the National Merchandising team to develop and present a detailed report on 18 strategic categories for the Sobeys Banner and their top competitors. Recognized an opportunity for process improvement by analyzing trends, patterns and connections.• Recognized an opportunity for process improvement by analyzing trends, patterns and connections. Developed a competitive analysis for the Sobeys banner when comparing linear footage and advertising trends to their leading competitors. Show less

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  Hudson's Bay Company

  May 2007 - Aug 2007

  Strategic Coordinator

  Supported the Strategic Marketing Manager in the development and execution of annual awareness/reinforcement communication strategies and supported the management of key partners including the Buying and Operations teams.• Developed competitive analysis for Marketing, Buying and Operations teams to be used in the development of the Fall 2008 Ladies Wear program.• Monitored the budget allocated to the upcoming season that supported the transition from High/ Low to Every Day Low Pricing strategy.• Created a project status update for 2008 Buying Season preparation, presented all results to the stakeholders. Show less

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  American Express

  May 2008 - Sept 2008

  Marketing Analyst

  Reporting to the Senior Manager of Industry Development, responsible for supporting the Merchant Acquisition and Client Management team to develop B2B sales strategies and customer retention opportunities, using both proprietary and external data.• Analyzed industry data using SalesForce (web based CRM tool) to drive enhancements to the merchant sales value proposition.• Developed and capitalized on prospective merchant acquisition opportunities, using industry information and expected charge volume multiplier to highlight the American Express value proposition.• Created a data base which automatically refreshes and updates new customer information to better equip the sales team for future Merchant Acquisition opportunities, which resulted in more effective and efficient lead cultivation.• Selected out of 24 summer interns for full time employment prior to graduation, after displaying proven reliability and adaptability throughout the summer internship. Show less

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  American Express

  Sept 2009 - May 2012

  Assistant Marketing Manager

  Reporting to Senior Marketing Manager, responsible for product portfolio driving loyalty and engagement programs to ensure customer retention. Key areas of focus included development & implementation of annual marketing plans, budget management (up to $1M) and website content development & management. Conducted relevant customer service training to ensure premium level service and cross-training support in light of internship supervision.• Implemented a business plan that aligned with both international and local business partners to develop value-added offers and benefits to drive Cardmember spend. Managed multiple projects and marketing campaigns simultaneously resulting in a 13.2% increase in Cardmember average spend year-to-date.• Achieved a balanced Advertising and Promotion budget (within 98.2%), through targeted communications and the introduction of new products.• Launched the re-vitalized Gold Rewards Card resulting in a 34% year-over-year billing (sales) growth rate, compared to a company average of 6%. • Created and launched the next generation Platinum Card® loyalty website, which is a comprehensive one-stop website for all 57 benefits associated with the product. • Developed the roll-out strategy and executed the customer service training to ensure premium level service was delivered. Achieved a 17% increase in customer response time since the launch of the in-house Platinum Concierge Service. • Accomplished an all-time high of 99.51% in customer retention year-to-date due to a successful loyalty and engagement strategy and use of industry data, from SalesForce, for the decision making process. Show less

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  Rijkens Consultancy Group

  Mar 2014 - Dec 2014

  Business Implementation Consultant at Royal Dutch Philips

  Reporting to the Vice President of Finance and collaborating with the Group Performance Management team at Philips, responsible for bringing the Project & Performance Management software solution (SaaS) tool to a higher level in order to help Philips become a more dynamic, adaptive to change, and high performing organization. Deployed within the business implementation team, in charge of database management via the utilization of SQL, as well as quarterly report development and analysis.• Directed a governance strategy, which launched the creation of a 12 person Change Request Board, who represent all of the software users throughout the business at Philips. • Lead the alignment with the internal IT team to rollout the outsourcing strategy for both the functional and support roles involved with the software solution program. • Create and executed the weekly user training sessions which were based on best practices, new developments and continuous customer feedback. Show less

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  P.A.V. Management

  Mar 2015 - Aug 2016

  Business Advisor

  PAV Management works with emerging technical and resource companies in the oil and energy industry and specializes in supporting entrepreneurs with Strategic Business Models, Customer and Partner introductions and Financial Advising.As a Business Advisor at PAV Management, I specialize in sales and strategy development, financial forecasting along with the implementation of IT solutions with a focus on process efficiencies. Current/Past client responsibilities include; • Build, review and analyze financial models, including performing sensitivity analyses, review of financial projections and valuation assumptions.• Participate in the preparation of investment recommendations for investment approval.• Prepare monthly reports and undertake various analyses on portfolio status and performance with assigned responsibility to specific companies.• Maintain the online asset management tools with up to date information for internal and external reporting purposes.• Work collaboratively with and support Investment Directors on asset management, development projects and other potential investments.High level of experience and proficiency implementing, training and utilizing the following SaaS;• EXACT Online Project Management • Insightly - #1 CRM for Small Business• WAVE Accounting - Invoice, Accounting and Payroll• i-Nexus - Complete Strategy Execution Software• SalesForce CRM Software & Cloud Computing Solutions• Arvixe Website Design Show less

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  Deloitte Canada

  Oct 2016 - Dec 2020

  As a member of the Deloitte Consulting group, I worked with a multifaceted team who enjoyed exploring the myriad ways people, strategy, operations, and process improvement help private and mid-market businesses realize their business growth and operational improvement objectives.As a Manager on this team, I had the opportunity to consistently sharpen my analytical and business skills by working on real challenges alongside a team of seasoned professionals who are experts in their respective fields. In this role, I worked across a wide range of industries and service lines, performing research, data analysis, and modeling to solve complex business problems. On a daily basis, I contributed directly to the strategy development, presentations, and publications for our respective private and mid-market business clients and industries. Show less

  • Manager - Strategy and Operations

    Feb 2019 - Dec 2020

  • Senior Consultant

    Sept 2017 - Jan 2019

  • Consultant

    Oct 2016 - Aug 2017
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  BDO Canada

  Jan 2021 - now

  Senior Manager - Digital Strategy

  As a Senior Manager on BDO's Digital Strategy team, I partner with businesses leaders across all industries to help them make informed decisions about digital investments and technology adoption, which are driving change and competitiveness in a digital world. We help organizations with Technology enabled Revenue & Growth, Scalable & Sustainable Technology, and Effective & Efficient IT Operations.