Shehan Rayer

Experience

• 

  Gerry's Softlogic Pakistan

  May 2005 - May 2005

  Research, Intern

  2 weeks in May 2005)Conducted Consumer Survey based on assessing the satisfaction levels of all the company's major buyers by telephoneReceived detailed introduction into the company's various departments such as Sales and HR

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  Unilever

  Jul 2005 - Aug 2005

  Intern

  7 weeks from July 2005)Conducted onsite inspection of the companies' retail goods in various supermarkets and smaller convenience storesStudied the structure of the different departments such as sales, brands, cooperate, treasury etcOrganized 3 workshops for the company's Legal department. Organization entailed booking of venue, arranging list of approximately 106 participants and making sure of accommodation and travel arrangements for the participants where necessary. Also traveled to different cities in the country where the workshops were being held in order to ensure that the venue was ready and fully equipped to hold the workshops Charged with introducing the various speakers at the workshops as well as giving a brief summary of the previous speakers topic of discussion Show less

• 

  Daily Mirror

  Aug 2006 - Dec 2006

  Free Lance Journalist

  Authored articles covering a broad array of sections in the paper, including Lifestyle, Sport and FiscalPerformed in depth research into Kandy's cultural heritage for a special supplement issueInterviewed a number of cultural ambassadors on a one day field trip to Kandy

• 

  YES FM, Maharaja Broadcasting Corporation

  May 2008 - Feb 2009

  Executive DJ/Radio Presenter

  Headlined 3 regular shows (Spin Cycle, Legends & The Big Breakfast Show), amounting to 20 hours a week of on-air timeCoordinated logistics for an all island competition entitled "The All Starz"Involved in facilitating the audition process Aided with the various intricacies of the final show, which was broadcast live across the island Facilitated selection of candidates for an outdoor physical challenge, catering exclusively to groups from the corporate sectorHosted one of the shows on which contestants were selected. Involved in the execution of the promotion as part of the YES FM crew that was on site at Thulhiriya where the challenge took place Show less

• 

  American National

  Aug 2008 - Dec 2008

  Call Center Representative

  Responsible for ensuring a steady flow of admission appointments for the councilors from the Australian, American and British academic programsContacted hundreds of students and parents to garner their interest in college sponsored informational events Achieved consistently high response rates measured by the number of appointments setup

• 

  FM91 Pakistan

  Jul 2009 - Jan 2015

  Monday - Friday; 7a.m - 10a.m FB: https://www.facebook.com/91morningfixPretty much the best addiction in the world Design & Implementation of all shows launched on the the networkMerchandisingCampaign CreationUpgrading Marketing techniques based on current & relatable international trends Specialized focus on brand placement with regards to the station profile - Digital/Social media Working on the mechanics of all shows aired on the network of FM91Revolutionizing the sound of the stationTraining ground staff in place as to the standards on International Broadcast RadioHost of Prime Time morning slot "The Morning Fix" Monday - Friday, 7am-10a.mCreated & executed the longest running radio show in Pakistan "The 91 Hour Show" Handled Marketing Ground Activities(Events)Instructed and trained local staff in presentations and events of international standards

  • Radio Presenter

    May 2010 - Jan 2015

  • Brand Manager

    Sept 2011 - Feb 2013

  • Assistant Manager Programming & Marketing

    Feb 2010 - Aug 2011

  • Assistant Manager For Special Projects

    Jul 2009 - Jan 2010
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  MHL Global

  Mar 2013 - Apr 2016

  Heading @ctiv8 - digital content hub

  • Team Lead - Digital

    Oct 2014 - Apr 2016

  • Senior Project Manager - Music

    Mar 2013 - Sept 2014
• 

  East River

  Mar 2016 - Mar 2022

  Oversee client and team development with key responsibilities towards overall growth of the business and profitability.

  • Chief Creative Officer (CCO)

    Nov 2020 - Mar 2022

  • Head of Business Development

    Mar 2016 - Mar 2022
• 

  Foodpanda

  Mar 2022 - now

  Head Of Cloud Kitchens