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Thomas Cerisier

Thomas Cerisier

Marketing Assistant

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location of Thomas CerisierGreater Paris Metropolitan Region

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  • Timeline

  • About me

    Webmarketing and Acquisition Manager at VINCI Immobilier

  • Education

    • Lycée Sainte-Marguerite

      2010 - 2011
      BTEC Higher National Diploma Sales (1st year)

    • Lycée Sainte-Marguerite

      2007 - 2010
      French High School Diploma (baccalauréat) Marketing

    • EM Strasbourg Business School

      2015 - 2018
      Master Degree Operational and Strategic Marketing

    • Groupe Ecole supérieure de Commerce et de Management

      2011 - 2015
      Bachelor Management

      Final year dissertation: territorial marketing within clusters

    • Bowling Green State University

      2016 - 2017
      Certificate Marketing and Entrepreneurship

      I studied marketing courses at BGSU (Ohio, USA) for one year as an international exchange studentFollowed classes during Fall semester:Services Marketing, retail Management, professional selling, entrepreneurship : the sellFollowed classes during Spring semester:Managing the service experience, sales management, marketing communication and promotion, american culture studies (comics and superheroes)

    • EF Executive Language Institute

      2013 - 2014
      Certificate English

      Six months (from September 2013 to February 2014) in San Francisco at an international language school in order to improve my english level.At the beginning = B1 Level (Intermediate)At the end = B2 Level (Upper Intermediate) & C1 for the EF Cambridge Test

  • Experience

    • VINCI Energies

      Mar 2014 - Jul 2014
      Marketing Assistant

      - Realized a competitive analysis at the national level on the recharging terminals for electric cars- Analyzed professions of faith from elected candidates at the local to create a prospecting database

    • DHR International

      Sept 2014 - Mar 2015
      Marketing and Researcher Assistant

      - Developed research reports, candidate reports in order to standardize and present documents to the clients- Researched potential candidates for executive search mandates and creation of long lists delivered to the clients- Updated financial sectorial mapping of 800 bankers (Investment Banking – Financial Institutions Group)

    • Secretcape

      May 2016 - Jul 2016
      Marketing Assistant

      - Extensive website development (navigation, design and structure) for a better client appeal- Managed and maintained regular updates on social media for marketing purposes- Participated to the brand image development through communication with the PR manager

    • Dassault Systèmes

      Jul 2017 - Dec 2017
      Marketing Project Manager - EUROWEST

      - Organized and coordinated internal events in Europe- Canvassed incubators to develop the « Entrepreneurship » program- Wrote newsletters, collected contents, followed up and proofreading, then emailing- Audited the French SOLIDWORKS website and its new version

    • Anson McCade

      Mar 2018 - May 2018
      Digital Research Consultant - French Market

      - Researched and identified talents matching with clients needs- Approached and followed up with candidates

    • ISlean consulting

      Oct 2018 - Feb 2019
      Strategy and Digital Transformation Consultant

      - Inbound marketing – articles writing (research and subjects selection)- Worked on project management (meeting with the different stakeholders)- Contributed to the implementation of an Electronic Document Management (EDM) software for pharmaceutical laboratories- Created a user’s guide for the EDM solution implemented

    • Autobiz

      Jun 2019 - Dec 2019
      Digital Marketing Project Manager

      - Monetized the database through emailings, SMS, cookies and leads channels- Planified, displayed and analyzed the emailing campaigns performance (deliverability etc)- Managed the CRM reworking project- Generated leads through Twitter Ads campaigns- Developed new partnerships (prospecting, follow up and identification of new levers to implement)

    • Ligue contre le cancer

      May 2020 - May 2022
      Digital Marketing Project Manager

      - Developed and implement the NGO digital marketing strategy- Managed the digital fundraising channels (5 millions € fundraised in 2020 / +40% vs 2019)- Optimized the donation journey around 2 main goals : donor experience and conversionImprovement of the donor experience (integration on new types of payment such as PayPal, Microsoft Pay, Google Pay, Apple Pay, cryptocurrencies coming soon) A/B testing on different criteriaIntegration of a chatbot with Dialogflow- Run media plans, managing and coordinating agencies for the national campaigns- Organized the virtual race « Plus vite que le cancer » (135 000€ fundraised during the second edition) Show less

    • VINCI Immobilier

      Jun 2022 - now
      Webmarketing and Acquisition Manager

      - Setting up 360° acquisition campaigns (SEA, social media, emailing, SMS, display...)- Monitoring and analyzing campaign performance for optimization (analyze cost per lead)- Tracking and adhering to campaign budgets (approximately $20,000 on average)- Booking online advertising placements (ad networks / advertiser sites / advertising agencies / publishers)- Continuously optimizing the work environment by creating dashboards, automations, and tools

  • Licenses & Certifications