Rachel Moore

Experience

• 

  Quantum Leap Winery

  Dec 2013 - Mar 2018

  Marketing Specialist

  Created and maintained monthly sales reporting and analytics for retails sales, distributor sales, wine club, private events and new product lines. Data provides key insights on business performance and impacts future business strategy.Researched, analyzed and made recommendations to extended hours business model that had an ROI of 131%.Analyzed website trends using Google Analytics and provided insights for increasing traffic and improving customer targeting with paid search (web traffic increased by +22.5%). Developed/managed email campaigns, consistently generating open rates higher than industry average (23% vs. 19.7%; source: Mailchimp); and all blog post content; content resulted in increased interest/awareness (+49%) in monthly events.Proved out August promotional effort that resulted in higher sales with ROI of 140%.Managed the creative development/production of marketing materials including brochures, event posters and keg labels.Created, implemented, analyzed and presented survey research for Wine Club and private events satisfaction resulting in improvements to Wine Club benefits and event procedures. Show less

• 

  GBTA | Global Business Travel Association

  Mar 2018 - now

  • Senior Marketing Manager

    Apr 2023 - now

  • Marketing Manager

    Apr 2021 - now

  • Marketing Specialist

    Mar 2018 - Apr 2021