Josh Sutcliffe

Experience

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  EduVel

  Jan 2012 - May 2015

  Project Support Assistant - Volunteer

  My role is to provide support for the organisations training activities, including any off site support needed by the trainers during their sessions. Supporting the trainers in their day to day duties, which allows them to deliver ILT training to a variety of different customers from the public and private education sector. I am responsible for researching and contacting various venues, checking and costing their facilities in relation to room suitability, IT equipment and catering arrangements for the organisations training sessions. I collate this data and pass it onto our project manager who then uses this information when organizing training sessions/events. I am also in charge of making sure training materials are photocopied and ready to take out by the training officers. Equipment is ready, working and of the right quantity for trainers to take out to an event. I troubleshoot any issues that arise and find solutions to these as efficiently and quickly as possible to support the work of the trainers and the organisation.I use appropriate office systems to maintain records and produce documents, including training materials as and when necessary. I work as part of a team, but I am also expected to work independently using my own initiative as necessary to meet the needs of the company and achieve tight deadlines. Show less

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  ActiveWin Marketing

  Jun 2015 - Sept 2015

  Junior PPC Account Manager

  I was previously employed as a Junior PPC Account Manager for the digital marketing company Active Win. The role included responsibilities such as managing key PPC accounts across Facebook, Bing and Google for Active Wins large client Betfred. Further responsibilities that I held at Active Win included using Excel in order to report on the performance in reaching key performance indicators. My role at Active Win required me to have excellent analytical skills and attention to detail, as I had to analyse large amounts of data on a daily basis. I was also responsible for creating and testing adverts in order to determine their effectiveness in reach and conversion to further target key demographics. I have excellent Excel data analysis skills and I enjoy working with large amounts of data. Show less

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  Stickyeyes

  Sept 2015 - Sept 2016

  PPC Analyst

  I was employed as a PPC analyst at a full service marketing agency in Leeds. Here my role was to maintain and manage PPC accounts for a variety of clients with particular emphasis on retail. I managed PPC accounts for Brora and Bollards Direct whilst also assisting account managers in the management of larger clients such as Wolverine and VF. During my time at Stickyeyes I managed PPC activity across Google, Facebook & Bing. The clients I worked on had ranging budgets from between £10,000 - £40,000 a month. I have experience working across a wide variety of biddable channels including Google shopping, Remarketing, Display and Search activity. A key part of my role at Stickyeyes was to research and implement new innovative PPC solutions that we can use to help our clients grow and increase their overall reach. A key example is using new features on Google Adwords such as Google sponsored promotions, Instagram on Facebook and new features for remarketing strategy. Whilst working at Stickyeyes I have developed a vast array of new skills that are particular to retail PPC such as PLA activity. I have wide knowledge in the implementation, management and optimisation of Google Shopping campaigns. Other key areas that I developed during my time at Stickyeyes is learning how to accurately develop full strategic marketing plans for our clients. A strong part of my role was to report and liaise with my clients. I held weekly conference calls with clients in order to report on PPC progress, discuss new opportunities in the market and answer any queries they have on the PPC strategy being implemented. I developed my interpersonal skills through being in an environment where dealing with clients is a common occurrence. I also developed strong data analytical skills during my time at Stickyeyes. Show less

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  MEC

  Sept 2016 - Sept 2017

  PPC Account Executive

  I was employed as a PPC Account Executive at MEC Manchester. During my time at MEC I had the opportunity to work on some high spending PPC accounts including Jet 2 and Swinton Insurance. My key responsibilities were to ensure that PPC strategy was delivered to our clients efficiently and to the highest possible standard based on the industry benchmark. I gained experience in managing budgets ranging from £100,000 per month to £1,000,000 during this time. I had the opportunity at MEC to branch out my PPC understanding from purely a retail approach and move in to new industries such as insurance, travel and real estate. I also had the opportunity to implement a whole host of PPC strategy during my time here including GSP campaigns, highly targeted geo targeted campaigns and in depth audience strategies. One of the key things I have developed during my time at MEC is automation strategy, I gained an in depth understanding of SMART bidding strategies and how to efficiently implement these automated across multitude of different campaign types. Whilst at MEC I also focused on enhancing my technical PPC skills through the implementation of script technology to automate a whole host of tasks across our PPC accounts.Key Responsibilites- Build, implement and optimise PPC accounts.- Day to day running of the PPC accounts.- Analyse areas for growth through in depth data analysis- Report on key performance on a daily, weekly and monthly basis- Innovate our PPC accounts through the latest industry developments and automation.- Develop audience strategies for our clients which helps improve performance and target our PPC strategy.- Extensive use of DoubleClick including automation strategies. - Analysing and developing attribution models in order to further understand the path to purchase journey.- PPC strategic planning.- Extensive use of Google Analytics, Adthena .-PPC Account Auditing- Paid Social Show less

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  BPP

  Sept 2017 - Aug 2021

  My role at BPP is to manage all of our paid search accounts. This includes managing a variety of different types of paid search campaigns ranging from Google & Microsoft Search to display activity.Within my role I am responsible in ensuring that our paid search channels remain profitable whilst also expanding in to new areas where there is a business requirement. Key ResponsibilitiesManaging multiple paid search accounts across Google & Microsoft Developing an effective paid search strategy that helps meet our business objectives and helps increase profitability across our paid search channels. I am currently operating on a 7 figure annual budget.Making large scale changes to paid search accounts including copy, landing pages and A/B testsReporting on paid search performance using a variety of reporting suites (SA 360 reporting, Data Studio, Excel, Power BI).Managing B2B lead generation campaigns across search.Aligning both Organic and Paid Search strategies together with the ultimate aim of adopting a "one search" approach to SEM marketing.Undertaking extensive data analysis to help make key decisions in order to increase our account profitability. This includes extensively working with data attribution models.Managing 7 figure budgets and producing reliable investment forecastsImplementing various automation strategies to help maintain account efficiency such as automated bidding strategy and scriptsForecasting performance and working to strict KPI's setPlanning and expanding our paid search activity in to new areas / locations / countriesDeveloping ad copy / content strategies for search. Show less Key ResponsibilitiesManaging an effective paid search strategy across university, professional qualifications, apprenticeships and professional development coursesPlanning and implementing paid search campaigns which add real value to BPP’s overall performanceExecuting the day to day implementation of BPP's paid search accounts including ad copy changes, keyword analysis, account optimisation and budget checksI am the main point of contact for the ongoing performance of our paid search activityAlign paid search strategy and ensure the strategy forms a coherent part of the overall marketing plan.Provide paid search recommendations to the product and content teamsWork alongside team members in optimising landing pages for conversionConducting competitor analysisEnsuring all our activity is effectively tracked and monitor the evolution of the industry and keep abreast of all industry updates Show less

  • Paid Search Manager

    Apr 2019 - Aug 2021

  • PPC Specialist

    Sept 2017 - Apr 2019
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  ASPIRE FUTURE LTD

  Jan 2018 - Aug 2021

  Business Studies / Social Science (Sociology & Psychology) Assesor

  Part time coursework assessor marking Level 3 access to university course papers in sociology, psychology and business.

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  Usay Compare

  Aug 2021 - now

  • Head of Digital Marketing

    Feb 2024 - now

  • Head of Paid Media

    Jul 2022 - now

  • PPC Manager

    Aug 2021 - Jul 2022