Apoorva Singhal

Experience

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  Institute For Plasma Research

  Dec 2016 - Apr 2017

  Project Trainee

  Worked on the ongoing project of "Design and development of DSP based controller for Real Time Plasma Position Control in Aditya Tokamak". Project included the design of the code keeping in mind the specifications of the controller TMS320F28335.

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  MICAVaani

  Aug 2017 - Mar 2018

  Research and analytics

  Worked as a part of the research team to study the "Media consumption pattern of the villages”.

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  Arré (U Digital Content Pvt Ltd)

  Apr 2018 - Jun 2018

  Branded Content Intern

  Worked on live briefs for 30+ brands such as Amazon, Club Mahindra, Titan, Dabur etc. in the form of media plan, ideas, brief writing and scripts for branded content. Created strategy to launch a Student Engagement Program to be implemented to increase subscribers and create user generated content.Worked on in house production and content curation.

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  MICAVaani

  Jul 2018 - Mar 2019

  Head Marketing
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  T.I.M.E. (Triumphant Institute of Management Education)

  Apr 2019 - May 2019

  Teaching Professional

  Verbal professor for topics of Reading Comprehension, Grammar and Verbal Ability for CAT and other management exams.

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  Cadila Pharmaceuticals Limited

  Jul 2019 - Apr 2021

  Responsibilities include-->Collaboration with businesses to execute the annual digital marketing and external communications plan->Maintaining a dynamic flow of engaging & relevant corporate, product and healthcare information for external stakeholders->Managing web development, external communication agencies, development and management of content and collaterals across all media channels (websites, rich media (videos), social media, company blogs and press releases, etc.)->Measure and analyze the effectiveness of the overall communication strategy Show less External CommunicationsPublic Relations- Creation and publishing of press release for internal and external events. Management with the PR agency. Branding and management of image of the organization in the external audience.Content curator- Marketing initiatives, Blogs for the website, corporate level communication initiatives.Digital- Social Media Manager of the company's handles, Website management in CMS, Social Media marketing, Collection and analysis of the data from various digital platforms.Account Management- Dealing with various departments in the organization for their communication requirements.Internal- Support in internal communication including employee engagement and internal communication. Show less

  • Assistant Manager

    Jul 2020 - Apr 2021

  • Management Trainee

    Jul 2019 - Jul 2020
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  Accenture

  May 2021 - Feb 2023

  Delivery Senior Analyst

  Working as a Change Communication Specialist to enable leading organizations drive change.Working collaboratively with the change management team to help client in their transformation journey while effectively communicating and engaging their employees to ensure 100% implementation of the solution.Key Areas of Work: Content plan, Creating communication collaterals such as newsletters, emails, leadership talking points, video scripts; change readiness plan; go-live strategy; social media collaterals Show less

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  Fiserv

  Oct 2023 - now

  Senior Communications Specialist