Cortney Macpherson

Experience

• 

  American Pool

  Apr 2006 - Sept 2011

  Pool​ ​Manager/​ ​Lifeguard

  Worked as a Pool Manager/Lifeguard during the summer seasons from April to September very year. Organized daily tasks such as scheduling, cleaning and maintaining the facility, balancing pool chemicals, teaching swim lessons. Managed a team of 15-20 lifeguards. Maintained constant surveillance of patrons in the facility to ensure the safety of patrons by preventing and responding to emergencies.

• 

  Oak Park Swim Club

  Apr 2009 - Sept 2009

  Head​ ​Swim Coach

  Lead​ ​structured​ ​practices​ ​and​ ​conducted​ ​an​ ​effective​ ​swim​ ​program​ ​implementingand​ ​evaluating​ ​with​ ​the​ ​ability​ ​to​ ​demonstrate​ ​proper​ ​swimming​ ​techniques​ ​throughage​ ​appropriate​ ​workouts​ ​focusing​ ​on​ ​endurance,​ ​stroke​ ​development​ ​and​ ​drills.Coordinated​ ​twelve​ ​swim​ ​team​ ​competitions​ ​under​ ​the​ ​TSA,​ ​Tarheel​ ​SwimAssociation​ ​meet​ ​regulations​ ​and​ ​guidelines.Planned​ ​and​ ​organized​ ​team​ ​uniforms,​ ​awards/​ ​trophies,​ ​pep​ ​rallies​ ​and​ ​the​ ​end​ ​ofseason​ ​banquet. Show less

• 

  American Pool

  Jan 2012 - Oct 2015

  Regional Staffing Manager

  Taught Lifeguard Certification Classes, In-service trainings, and Pre-season staff trainings such as Orientation and OSHA seminars. Responsible for hiring, training, scheduling and supervising over 250 employees for 25 swimming pools in the Raleigh and Fayetteville areas. Making sure the day to day tasks were handled by the employees working at each pool, such as balancing pool chemicals, maintaining facility cleanliness and communicating with the Certified Pool Operators. Experience with any and all HR duties: vetting paperwork required for the hiring process, i.e. applications, tax forms, employee handbooks, certifications, background checks, and other legal and liability paperwork. Processed Payroll, timekeeping, and was able to stay under budget for the certain amount allocated from each pool contract for lifeguards/ staff needed to maintain adequate coverage. Assisted the Office Administrator with various tasks such as processing payables and receivables, coding, customer service issues, warehouse inventory, and other unexpected duties needed to run and maintain a small business. Generated sales contracts, and followed leads and cold called potential customers to set up meetings to review their expectations from a pool service company. Experienced in handling customer service issues. Scheduled weekly/ monthly meetings with the Home Owner Associations (HOA), Pool Committees, Property Managers, Pool Managers, and Lifeguards. Show less

• 

  Lonerider Brewing Company

  Jan 2013 - Jun 2015

  Promotional​ ​&​ ​Beer​ ​Sampling

  Focused on off-site promotional events and beer samplings in the Raleigh area and surrounding areas, Total Wine, Grocery Stores, Bottle Shops, and other craft beer events such as NC Rare & Vintage, Raleigh Bluegrass Festival, Brewgaloo, and Durham Blues & Brews. Knowledge and skill of proper setup/breakdown for jockey boxes, and CO2 tanks for the various beer events worked.

• 

  Raleigh Brewing Company

  Jul 2015 - Aug 2016

  Salesperson

  Generated leads and obtained over 200 new clients while maintaining current relationships focusing on the on-premise beer sales to the local bars and restaurants in the surrounding Raleigh area. Able to effectively communicate knowledge of the beer and the history of the brewery. Helped with off site promotional beer events around the area such as Brewgaloo, Beer Olympics, Beericana, World Beer Festival. Poured beer samples and helped with the proper setup/breakdown for jockey boxes, and CO2 tanks, and keg beer for the events. Show less

• 

  Pantanas Pool Hall

  Aug 2016 - Nov 2017

  Bartender

  Thoroughly clean the billiard tables to make sure the customer is getting the best quality of service and experience. I am able to manage the pool leagues and dart leagues that came in to compete on a weekly basis. Prepare, mix and serve drinks and beverages correctly to customers. Check identification to verify the legal drinking age. Record drink orders using the specific POS system for Pantanas Pool Hall. Wash & restock glassware, bar fruit, beer, liquor and other necessary items during each shift. Always providing great customer service. Show less

• 

  BrickHouse Grill and Sports Bar

  Mar 2017 - Nov 2017

  Bartender

  Prepare, mix and serve drinks and beverages correctly to multiple customers. Check identification to verify the legal drinking age. Record drink & food orders using the specific POS system for Brickhouse. Restock glassware, bar fruit, beer, liquor and other necessary items during each shift. Always providing professional customer service and being ablate multi task during a fast pace working environment.

• 

  Pour House Music Hall & Record Shop

  Apr 2017 - Nov 2017

  Bartender

  Communicating with the ticket sales manager and the Band Manager to properly pay the band after each show. Help with band setup and takedown of equipment, working with the sound and lighting staff to help the band with their performance visualization. Prepare, mix and serve drinks and beverages correctly to customers. Check identification to verify the legal drinking age. Record drink orders using the specific POS system . Wash & restock glassware, bar fruit, beer, liquor and other necessary items during each shift. Show less

• 

  Inspira Marketing Group

  Nov 2017 - Aug 2020

  Account Specialist

  Account Specialist working on behalf of Diageo Spirits, focusing on the On-Premise market. Working with account managers, owners and various staff members to create specific programing to help increase Diageo’s overall share and revenue for the account.Able to create and maintain account relationships from my previous knowledge of the area and also be able to grow relationships at accounts in Greensboro, NC which is over an hour outside my main territory in Raleigh, NC. Consistently growing menu share branding Diageo spirits and features within my accounts and exceeding goals at every turn. Worked with all staff members to improve brand recognition and knowledge by hosting trainings and always interacting with consumers to increase the overall share of Diageo Spirits.I am able to post and maintain fun Social Media content with the Diageo spirits and have a great understanding working knowledge of Social Media platforms such as Instagram, Facebook & Twitter. Show less

• 

  Enthuse Marketing Group, LLC

  Jul 2020 - now

  Advisor, On-Premise Hospitality

  On-Premise Advisor working on behalf of Diageo Spirits, focusing on hospitality, brand education, bar consultation, cocktail development and special events. Responsible for identifying growth opportunities within accounts and maximizing portfolio sales through weekly account calls, brand advocacy, menu development. Serving as a key liaison for the distributer to help grow and maintain strong relationships with the account owners/ managers and staff for over 60 establishments in the greater Raleigh, NC area.Partnering with agency educators, managers and key account holders to establish multiple brand educational trainings for staff members and service industry personnel to amplify brand knowledge and expertise in market. Strong insight to consumer trends, holidays and local events to strategically engage Diageo’s brands in an innovative way to help implement business focused solutions. Specializing in creativity, to execute unique programming tailored to each account focusing on specific brands to gain distribution and increase Diageo’s overall share. Working with beverage directors and bartenders to design, construct and build unique libations for menu development. Utilizing my networking and social skills to increase communication about Diageo’s brands to enrich the consumers search for brand knowledge, sharing the love and dedication for the craft.Acquiring a strong social media presence, maintaining all legal and marketing code guidelines. Show less