Cari Burningham

Experience

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  CompHealth

  Jun 2000 - Apr 2001

  Physician Placement Consultant

  CompHealth is one of the largest providers of healthcare staffing and recruiting services. Since 1979, they have offered healthcare professionals more temporary and permanent placement opportunities in more locations nationwide.

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  Infinite Mind - makers of eyeQ

  Aug 2001 - Apr 2007

  Vice President, Marketing and Business Development

  Infinite Mind is a direct response marketer and a global leader in technology-assisted learning and mental development products for the business, government, education and consumer markets. The flagship product, eyeQ, is America’s best-selling brain enhancement software training program with over one million users worldwide.

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  Chapman Richards & Associates

  Jan 2003 - Jan 2008

  Real Estate Consultant
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  DR Consulting, XClosure & XBound

  Apr 2007 - Feb 2008

  Executive Vice President and Partner

  Premier direct response marketing firms offering consulting, campaign management, website design, online and outbound marketing services.

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  Advanced Brain Technologies

  Feb 2008 - Feb 2010

  Vice President, Sales and Marketing

  Advanced Brain Technologies (ABT) is a neurotechnology company that develops and distributes interactive software and music-based programs for the improvement of memory, attention, listening, academic skills, sensory processing, sleep, brain health, peak performance and more.

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  Mamazzy

  Feb 2010 - now

  Founder

  Full-service agency offering product innovation, marketing & management services.PROJECT MANAGEMENT | STRATEGY• Global Marketing Strategy • Technology, Business Processes/Rules, Maintain SLAs• Manage Budgets, Cost Control, Revenue Forecasting, Financial Modeling• Vendor Relations, Supply Chain Management• Manage Partnerships, International Distributors• Create Go-To-Market Strategies (Launch Plans, Distribution, Pricing, Promotion)• Develop Customer/Market/Media Segmentation Strategies• Develop Marketing Collateral to Support Events, Advertising, Merchandising, Experiential Marketing, Promotions (Email, Videos, Signage, Coupons, Inserts, Direct Mail, Catalogs, Print, Social Media) • Lifecycle Marketing• Demand/Lead Generation, List Procurement/Management DIGITAL MARKETING• Web/Mobile Design, Content Management, Optimization, Analytics• Database/Online Marketing (Email, Search, SEM, Display Ads, Social Media: Facebook, Instagram, Twitter, LinkedIn, YouTube)CREATIVE MEDIA DEVELOPMENT • Television, Radio, Print, Direct Mail, Online, Email, Social Media, Retail• Cast Selection, Testimonial Recruitment, Pilot Programs, Focus Groups• Storyline/CTA Scripting, Copy Editing• Host, Testimonial, Product, B-roll ShootsEVENT MANAGEMENT• Research, Planning, Implementation, Testing, Expansion• Booth Design• Pre/Live/Post Marketing Initiatives, Sales DirectivesCALL CENTER (INBOUND, OUTBOUND, CUSTOMER SERVICE)• Live Operator & IVR• Compose Scripts, A/B Testing, Agent Performance • Create Product/Sales Curriculum • Conduct Onsite/Virtual Trainings • Retention Programs MEDIA BUYING• Media Planning, Analysis, Agency ManagementTECHNICAL PRODUCT DEVELOPMENT | LICENSING• Lead Product Development• Consumer/Competitive Research • Content Development, Testing, Packaging Design• Oversee Designers, Programmers, Engineers, Scientists, Educators, Medical Professionals• Software, Electronic Games, Hard Goods, Nutritional Supplements • Acquisition Show less

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  Launch DRTV

  Aug 2015 - Sept 2017

  Director Campaigns & Marketing - Freelance

  Launch DRTV is a full-service infomercial production company and direct response marketing agency. We understand the delicate balance between traditional branding and typical direct response, which is why we focus on creating ‘brandmercials’ versus ‘infomercials’ with partners who are looking for long term sustainable growth, while increasing brand awareness and driving sales to all distribution channels, including retail. We also develop and produce short-form branded commercials for top worldwide brands, as well as direct response 0:60 and 1:20 spots. We deliver on time, within budget, and most importantly, with an unmatched track record of success. We've launched some of the most successful infomercial, short form commercials and direct response campaigns including: Unilever, T-Mobile, Jockey, Guthy Renker, Nutrisystem, Mission, Crepe Erase and Dr. Denese Skin Science, Resurgence and Acne Complex by Murad, LEGENDZ XL, Nutri Ninja Blender Duo by Euro-Pro,10 Minute Trainer, Brazil Butt Lift and Chalean by BeachBody, TapoutXT, Bosley and many more. Launch DRTV is one of the only full-service, boutique DRTV production and marketing agencies with a complete in-house testimonial recruitment and management team, strategic planning and campaign management services, and a complete e-commerce and digital marketing team, all under one roof, and all working together with a sole focus on direct response success. Quite simply this means we understand and operate in every single critical field and area that will impact the success of your campaign. Show less

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  TP

  Sept 2021 - now

  Teleperformance is a worldwide leader in outsourced omnichannel customer experience management. Teleperformance connects the biggest and most respected brands on the planet with their customers by providing customer care, technical support, customer acquisition, digital solutions, analytics, back-office and other specialized services.

  • EVP, Client Services | Global Impact Sourcing Committee Member | Global TP Women Board Member

    Nov 2024 - now

  • EVP, Customer Experience | Global TP Women Board Member

    Jan 2023 - now

  • EVP, Compliance & Project Management | Regional TP Women Board Member

    Sept 2021 - Jan 2023