Erika De Winter

Experience

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  Amsterdam Inn & Suites

  May 2015 - Jan 2024

  Sales and Marketing

  - Established processes for lead generation and qualification, customer onboarding and retention programs.- Developed and maintained relationships with key clients to increase sales.- Event management of trade shows, conferences, events, and other promotional activities to generate leads.- Design of creative materials such as brochures, flyers, banners, websites.- Planned and implemented successful marketing campaigns that increased brand awareness and customer loyalty.- Provided strategic direction for digital marketing initiatives, including SEO and SEM, email campaigns, and social media platforms. Show less

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  Alantra Leasing Inc.

  May 2016 - Jan 2024

  -Developed and implemented successful marketing campaigns to increase sales.-Generated reports based on analytics data from various sources such as Google Analytics and AdWords.-Optimized search engine rankings through SEO techniques such as keyword optimization and backlinking.-Conducted market research to understand target audiences and their needs. -Monitored competitor activities to stay ahead in the marketplace.-Created content for multiple digital platforms, including websites, blogs, and social media channels.-Utilized data-driven insights to optimize marketing strategies and tactics.-Implemented new innovations and solutions to support sales growth and client retention. (Introduced to CRM in 2016) Show less

  • Marketing Manager

    May 2016 - Jan 2024

  • Marketing Representative

    May 2016 - May 2016
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  De Winter Marketing Group

  Sept 2017 - now

  Business Owner

  de Winter Marketing Group strives to provide your company with various marketing services to help develop marketing initiatives to grow your organization.- Creates innovative marketing plans to drive business growth.- Defines and creates strategic plans and keeps business on track to meet objectives.- Leadership roles in developing start-ups and products from concept through launch stages.- Develop marketing strategies such as print advertising, social media campaigns, and networking events to deliver messages to target audiences.- Establishes key metrics for measuring success across various projects.- Develop and implement strategies to increase customer satisfaction and loyalty.- Provides educational classes on marketing and sales- Corporate Event Management Show less

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  Sonapay

  Nov 2018 - Sept 2021

  Account Executive
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  Easy Kleen Pressure Systems LTD.

  Jan 2024 - Mar 2025

  Director of Marketing