
Rodrigo Saiani
Design Intern

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About me
Making type Pop as founder, type designer & speaker @ Plau » 2024 Design Pro of the Year - Prêmio Brasileiro de Design » 2023 Plau: Studio of the Year - Prêmio Brasileiro de Design » 2x Gold Lion @Cannes » TDC 2024 » LAD
Education

Anglo Americano
-
Pontifícia Universidade Católica do Rio de Janeiro
2000 - 2003BA Business Management
Parsons School of Design - The New School
2004 - 2005Associate’s Degree Graphic Design
Experience

Ponto de Referência
Dec 2001 - Oct 2003Design InternWorked in a team of 4, designing hotsites, PowerPoint, Flash presentations, print pieces, team development manuals as well as taking care of the daily brand identity management. Participated in projects for clients such as Unibanco and Rede Globo.

Mark Mullin Design
Jun 2004 - Dec 2004Design InternWorked as an assistant, helping design annual reports, signage, invites, brochures logos and environments for clients such as Bette Middler's NYRP Project and West Point Stevens. Designed the company's website.

Selulloid AG
Mar 2005 - Dec 2005Graphic DesignerAssistant Designer at Oi Magazine. Art directed photo shoots, designed and illustrated spreads.Art Editor at Giro e Aventura, magazine for BF Goodrich tires. Designed the magazine's design standards and its debut issue.Worked as part of the new ventures' team, designing for clients including Natura, COB, Itaú and Osklen.

Niramekko Design
Jan 2006 - Feb 2013PartnerCoordinating our team on a wide variety of projects, from branding and print design to web and digital applications. Clients include Globo.com, Prudential, Treselle, Parquet Nobre, Via Mia, Saravah, Forever Living Products, Aprazível Editora, Oi, TIM Brasil, Grupo Foco, Babycub, Pagpop, Rio Samba & Carnaval Magazine and MAPFRE.As a type designer realeased Motiva, a sturdy sans-serif and Plau, a typeface for the programming era.

Plau
Mar 2013 - nowFounderAt Plau, we believe that typography, fonts and letters are the stem-cell to great communication. We care about it so deeply we want to make fonts as popular as music, starting in Brazil. Here’s how we’re doing it:We craft type: - Typefaces for brands- Strategy + typography focused brand identities- Lettering for good causesWe talk about type in our self-organized live events, workshops, conferences, in design events, TED (we wish ;) and pretty much talk about it to anyone interested.And sell type: on our shop, Type Network and Adobe Fonts.We’ve worked with companies of all sizes to make their work stand out through well thought, type oriented visual communication. And we are eager to brave what’s next. Show less

IED Istituto Europeo di Design
Sept 2015 - Jan 2016Substitute TeacherTeaching Projeto Editorial 3 module at the Editorial Design Post Grad course.

BusinessMe
Mar 2016 - Dec 2017Co-founderCo-founder of BusinessMe, a goal-oriented sales management tool for entrepreneurs. Responsible for product design, communication and marketing.

MIAMI AD SCHOOL BRASIL
Jan 2019 - Dec 2021Coordenador do curso de 2 anos de Design Gráfico:Tarefas:1. Inspirar os estudantes e tirar as dificuldades do caminho para que se tornem os melhores designers que quiserem ser.2. Ser o ouvido, pernas e braço para professores, alunos e diretoria de tudo que diz respeito ao design na escola.3. Cuidar dos professores, para que eles façam aulas incríveis.4. Promover eventos, workshops, estimular entrada de projetos dos estudantes em premiações para que o ciclo de ensino fique mais rico e interessante.5. Conversar com o mercado, encontrando oportunidades de estágio e experiência profissional para os estudantes.6. Atrair, entrevistar e cuidar dos futuros estudantes da escola.Criei coordenei os cursos Design.Co de formação empreendedora para designers e co-coordenei junto com Marcela Righi o Bootcamp de Brand, Design, Strategy & Technology, primeiro curso do Brasil que integra esses assuntos valiosos para a disciplina de Branding.Organizei, contratei e nutri relações com profissionais da área para atuarem como professores, mentores e palestrantes na escola. Show less
Typography & Type Design Teacher
Sept 2014 - Dec 2021Design School Coordinator
Jan 2019 - Apr 2021

Aprender Design
Feb 2025 - nowProfessor
Licenses & Certifications
- View certificate

Bronze Craft for Design | BDA 2022
ABEDESIGNNov 2022 - View certificate

Identify Sales Growth Opportunities
LinkedInNov 2020 - View certificate

Certificado de Convidado - SAID 2025 – Semana Acadêmica Integrada de Design
Even3Nov 2025 - View certificate

Certificado de Convidado - SAID 2025 – Semana Acadêmica Integrada de Design
Even3Nov 2025 - View certificate

Finance Foundations: Business Valuation
LinkedInOct 2020
Honors & Awards
- Awarded to Rodrigo SaianiDestaque Profissional de Design do Ano Prêmio Brasileiro de Design – ABEDESIGN Dec 2024 Destaque como profissional de Design do Ano no Prêmio Brasileiro de Design.
- Awarded to Rodrigo SaianiCertificate of Typographic Excellence Type Director's Club NY May 2024 Dupincel was awarded a Certificate of Typographic Excellence in Type Design by the Type Director's club in New York.Dupincel is a serif typeface built for story-telling.
- Awarded to Rodrigo SaianiLAD Oro 2022 – CARNAVAL RIO - BRAND MOVING IMAGE TOOL LAD – Latin American Design Feb 2023 La invitación era irresistible; y el desafío, gigantesco.¿Cómo pensar en un símbolo que traduce la energía contagiosa del mayor espectáculo de la Tierra? El desfile de las escuelas de samba de Rio de Janeiro. Nuestra inmersión se realizó en la propia Ciudad del Samba, junto a las escuelas y sus integrantes. Centenas de experimentaciones, miles de zambullidas en nuevos estudios, para que creemos marca y lenguaje visual para una marca viva y pulsante como el carnaval.STUDIO /… Show more La invitación era irresistible; y el desafío, gigantesco.¿Cómo pensar en un símbolo que traduce la energía contagiosa del mayor espectáculo de la Tierra? El desfile de las escuelas de samba de Rio de Janeiro. Nuestra inmersión se realizó en la propia Ciudad del Samba, junto a las escuelas y sus integrantes. Centenas de experimentaciones, miles de zambullidas en nuevos estudios, para que creemos marca y lenguaje visual para una marca viva y pulsante como el carnaval.STUDIO / DISEÑADOR: TÁTIL DESIGN DE IDEIASPÁGINA WEB: tatil.com.brINSTAGRAM: @tatil_designDISEÑADOR: Dandara Almeida, Betinho Freitas, Julia Liberati, Julia Custodio, Stephanye Parraga, Livia Perdigão, Giovana RomanoDIRECTOR DE ARTE: Dandara Almeida, Betinho Freitas, Julia Liberati, Julia Custodio, Stephanye Parraga, Livia Perdigão, Giovana RomanoDIRECTOR CREATIVO: Alice Gelli, Fred Gelli e Ricardo BezerraCRÉDITO EXTRA:DISEÑO: Eduardo MattosPRODUCCIÓN INTERNA: Newman Nascimento, Ana Mendes, Tania Belarmino, Poliana Castro, Emannuel ZanoniESTRATEGIA: Cindy RichaEJECUTIVO DE CUENTAS: Bianca Cruz, Valentina Bahiense, Felipe Aguiar, Mariana SoccodatoCODIFICACIÓN CREATIVA: André BurnierDISEÑO DE TIPOGRAFÍA: Plau DesignEDICIÓN DE VIDEO Y BRANDING SONORO: FradoMOTION DESIGN: Rosana Riedel CarvalhoCAPTURA DE MOTION AND VFX: Marlus AraújoCLIENTE:NOMBRE: João MourinhaSITIO WEB: https://www.riocarnaval.com.br/PAÍS: Brazil Show less
- Awarded to Rodrigo SaianiCannes Golden Lion Cannes Festival Jun 2022 Design, Industry Craft. Rio Carnaval Brand Identity.
- Awarded to Rodrigo SaianiCannes Golden Lion – Brand-building > Creation of a New Brand Identity Cannes Jun 2022 Brand-building > Creation of a New Brand IdentityTogether with Tátil Design & André Burnier
- Awarded to Rodrigo SaianiExame Invest Typeface – Bronze Prêmio Brasileiro de Design – Brasil Design Awards Dec 2021
- Awarded to Rodrigo SaianiGrand Prix – Identidade Visual Canal Brasil (com Tátil Design) Prêmio Brasileiro de Design – Brasil Design Awards Dec 2021
- Awarded to Rodrigo SaianiNotFont – A Voz tipográfica de NotCo. Prêmio Brasileiro de Design – Brasil Design Awards Dec 2021
- Awarded to Rodrigo SaianiOuro – Canal Brasil – Tipografia Prêmio Brasileiro de Design – Brasil Design Awards Dec 2021
- Awarded to Rodrigo SaianiRedonda – Bronze Prêmio Brasileiro de Design – Brasil Design Award Dec 2021
- Awarded to Rodrigo SaianiXP Investimentos Typeface – Bronze Prêmio Brasileiro de Design – Brasil Design Awards Dec 2021
- Awarded to Rodrigo SaianiiN Typeface Prêmio Brasileiro de Design – Brasil Design Awards Dec 2021
- Awarded to Rodrigo SaianiYellow Pencil / Typography / Integrated / 2022 D&AD May 2021 We created a variable typeface for Tátil's rebranding of Canal Brasil. The Brand Refresh category graphite pencil was awarded to the project.
- Awarded to Rodrigo SaianiLAD Awards – Bronze – Reserva Latin American Design/LAD Feb 2020 Bronze Award in Typography – Reserva Custom Typeface
- Awarded to Rodrigo SaianiDistinction ADG Brasil Sep 2017 Tenez - Distinction in Typeface Design.
- Awarded to Rodrigo SaianiTipos Latinos Tipos Latinos Mar 2016 Display typeface - Tenez
- Awarded to Rodrigo SaianiCertificate of Typographic Excellence Type Directors Club, NY Jan 2016 The packaging design for Moccato has been awarded the Certificate of Typographic Excellence from Type Directors Club, NY.
- Awarded to Rodrigo SaianiTypeface Design - Distinction ADG Brasil (Associação dos Designers Gráficos) Sep 2015 Our typefaces Guanabara Sans and Primot received distinctions in the curation for the Brazilian Graphic Designers Biennial 2015.Our projects for Andaluz and Bounce were also selected for exhibition in the Biennial.
- Awarded to Rodrigo SaianiBrand New Awards - Basic Identity Applications for Andaluz UnderConsideration Apr 2014 Awarded Among the best work in Basic Identity Applications at the Brand New Awards a competition held by the curators at Brand New.Brand New is one of the most respected sites regarding branding and design. It is run by Armin Vit and Briony Gomez
Languages
- enEnglish
- spSpanish
- itItalian
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