Greta Busch

Experience

• 

  Philip Morris International

  Oct 2008 - Oct 2015

  • Lead the development of the annual Field Force strategy for serviced trade channels• Consultancy in strategy development and execution for Channel Management• Cross-functional coordination of all Sales-related activities for the product category OTP• Monitoring of all category-relevant KPIs and suggestion of according actions• Functional responsibility for Field Force budgets incl. budget planning, budget allocation and tracking• Manage, develop and train the Sales OTP team Show less • Management of regional and national Key Accounts in Petrol and Convenience Channels including negotiations, execution of agreed terms and tracking of success (e.g. TOTAL Deutschland GmbH, Tank&Rast, Deutsche Tamoil, Valora Retail Deutschland, Lagardère Travel Retail)• Train Field Force on agreed contract details and influencing of Field Force to reach optimal coverage of Key Account’s Points of Sale• Full budget and market share responsibility• Functional supervision and coordination of back office team Show less

  • Supervisor Sales Other Tobacco Products (OTP)

    Apr 2014 - Oct 2015

  • Supervisor Channel Management Convenience

    Mar 2012 - Mar 2014

  • Analyst Convenience

    Dec 2009 - Feb 2012

  • Brand Executive Marlboro

    Nov 2008 - Nov 2009

  • Analyst Customer Relations Management

    Oct 2008 - Nov 2008
• 

  Monster Energy

  Nov 2015 - now

  • Interface between Monster Energy as brand owner and German distribution partner• Strategy development for energy drinks category in relevant Away from Home channels • Leading the Field Force team within a joint works concept • Strategy development for energy drinks category in Petrol and Convenience channels as well as Quick Service Restaurants for distribution partner’s Key Account teams• Strategy development for energy drinks category in Hard Discount since November 2016• Coordination of all energy drinks category-related activities within distribution partner’s relevant teams

  • VP Central East Europe BU (Austria | Switzerland | Italy | Hungary | Malta | Albania)

    Jul 2023 - now

  • Director Away from Home

    Feb 2022 - Jun 2023

  • Senior Head of Away from Home & Field Force

    Aug 2018 - Jan 2022

  • Head of Immediate Consumption / Convenience

    Nov 2015 - Jul 2018