
Payal Sethi
Sr. Process Developer

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About me
Lead Analyst at ISG (Information Services Group)
Education

Sophia Girls School
-Bachelor's degree English Language and Literature, General B
APTECH Computer Education
-Higher Diploma in Software Engineering A
Experience

GE Capital
May 2001 - Jan 2005Sr. Process DeveloperAs a Process Developer of US Auto Financial Services ,customer service and team management were the key roles .Daily Strategy Management ,recommend performance improvement areas and maintaining the enthusiasm of each and every associate in the team to achieve 100 % targets assigned .Analysis of critical reports for Auto Financial Services (Collection Process), U.S.A
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Bennett Coleman & Co. Ltd. (The Times of India)
Sept 2005 - Sept 2008Assistant Manager OperationsAS an Assistant Manager in Ad sales operations I was responsible for managing premium clients Ad space and visibility in the print section that could get them the anticipated response. Expanding client base for The Times Group Print and Publishing Business Unit. I managed Gurugram-Haryana as a region and tracked and managed key accounts within this region

Disney Star
Oct 2008 - Apr 2011Sr. Ad-Sales CoordinatorStar India Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India,one of the leading media houses of India transforming entertainment & sports with superior content. Star generates more than 30,000 hours of content every year and broadcasts 60+ channels. The network’s portfolio includes entertainment, movies, sports & hotstar.As a part of the STAR advertising sales team in the north region for TV channels Star Gold, Channel V, I belonged to the after sales related operations of Purchase Order/Deals finalization. My role included verifying PO related data, performing cost checks, validating POs and coordinating with the various teams in the marketing/ sales arm, inventory management with the help of an operations software-ON AIR. Liaisoning with all the leading advertising agencies and clients.Co-ordinating with the team on a daily basis for target management and revenue maximization Show less

ABP Network
Jul 2011 - Jul 2012Asst. Manager Ad-Sales CoordinatorAs an Assistant Manager worked as a part of core implementation team at the time of channel launch, This role required me to coordinate with the Inside-Sales and Field-Sales team, to close deals. Account management, client relationship management, business development and prospecting of new business were the key attributes I brought to this role. Being part of the Lead Development team, I identified potential clients and agencies and ensured zero deficit and error free implementation of sales business at all times. Job profile included complete MIS (Revenue Reports/ Deal Recons/Business Projections), Inventory Management for the North & South Branch, with the help of CHAMP software. Show less

The Times Of India
Feb 2015 - Nov 2019Assistant ManagerAs an Asst. Manager at WWM my primary role was to grow advertising revenue by managing the entire campgain lifecycle with a particular focus on post-sale optimizations. Also as an AD sales support coordinator and a customer service manager I supported creation of proposals for Account Executives/Account Managers, collaborate with the team by creating and maintaining month-end sales reports, scheduling, handling and directing urgent calls ,emails and answer incoming customer queries.
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ISG (Information Services Group)
Jan 2021 - nowSenior Analyst
Licenses & Certifications
- View certificate

Sales Forecasting
LinkedInMar 2021 - View certificate

Identify Sales Growth Opportunities
LinkedInMar 2021
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