Payal Sethi

Payal Sethi

Sr. Process Developer

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location of Payal SethiNew Delhi, Delhi, India

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  • Timeline

  • About me

    Lead Analyst at ISG (Information Services Group)

  • Education

    • Sophia Girls School

      -
      Bachelor's degree English Language and Literature, General B
    • APTECH Computer Education

      -
      Higher Diploma in Software Engineering A
  • Experience

    • GE Capital

      May 2001 - Jan 2005
      Sr. Process Developer

      As a Process Developer of US Auto Financial Services ,customer service and team management were the key roles .Daily Strategy Management ,recommend performance improvement areas and maintaining the enthusiasm of each and every associate in the team to achieve 100 % targets assigned .Analysis of critical reports for Auto Financial Services (Collection Process), U.S.A

    • Bennett Coleman & Co. Ltd. (The Times of India)

      Sept 2005 - Sept 2008
      Assistant Manager Operations

      AS an Assistant Manager in Ad sales operations I was responsible for managing premium clients Ad space and visibility in the print section that could get them the anticipated response. Expanding client base for The Times Group Print and Publishing Business Unit. I managed Gurugram-Haryana as a region and tracked and managed key accounts within this region

    • Disney Star

      Oct 2008 - Apr 2011
      Sr. Ad-Sales Coordinator

      Star India Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India,one of the leading media houses of India transforming entertainment & sports with superior content. Star generates more than 30,000 hours of content every year and broadcasts 60+ channels. The network’s portfolio includes entertainment, movies, sports & hotstar.As a part of the STAR advertising sales team in the north region for TV channels Star Gold, Channel V, I belonged to the after sales related operations of Purchase Order/Deals finalization. My role included verifying PO related data, performing cost checks, validating POs and coordinating with the various teams in the marketing/ sales arm, inventory management with the help of an operations software-ON AIR. Liaisoning with all the leading advertising agencies and clients.Co-ordinating with the team on a daily basis for target management and revenue maximization Show less

    • ABP Network

      Jul 2011 - Jul 2012
      Asst. Manager Ad-Sales Coordinator

      As an Assistant Manager worked as a part of core implementation team at the time of channel launch, This role required me to coordinate with the Inside-Sales and Field-Sales team, to close deals. Account management, client relationship management, business development and prospecting of new business were the key attributes I brought to this role. Being part of the Lead Development team, I identified potential clients and agencies and ensured zero deficit and error free implementation of sales business at all times. Job profile included complete MIS (Revenue Reports/ Deal Recons/Business Projections), Inventory Management for the North & South Branch, with the help of CHAMP software. Show less

    • The Times Of India

      Feb 2015 - Nov 2019
      Assistant Manager

      As an Asst. Manager at WWM my primary role was to grow advertising revenue by managing the entire campgain lifecycle with a particular focus on post-sale optimizations. Also as an AD sales support coordinator and a customer service manager I supported creation of proposals for Account Executives/Account Managers, collaborate with the team by creating and maintaining month-end sales reports, scheduling, handling and directing urgent calls ,emails and answer incoming customer queries.

    • ISG (Information Services Group)

      Jan 2021 - now
      Senior Analyst
  • Licenses & Certifications