James Tapia

Experience

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  YMCA of Greater New York

  May 2014 - Aug 2015

  Senior Counselor
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  Bradley Marketing Group

  Jun 2016 - Jul 2018

  Marketing Team Member

  • Prepare marketing training items for various top corporations• Provide high quality printing, promotion products and branded apparel• Offer creative and innovative input on products to assist clients achieve and uncover their needs.

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  GTS

  Jun 2017 - Aug 2017

  Summer Internship

  • Shadowed and networked daily with designated market makers (DMM) responsible for holding the largest market share on the New York Stock Exchange.• Witnessed and learned the anatomy of an IPO, including the selection process that includes the firm pitching to companies looking to go public.• Took part in extensive team projects that included, ETF’s, brand marketing, and the research of possible IPO’s for the company to target in the future.• Exposure and experience in a fast-paced, intense, and innovative working environment Show less

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  University of Dayton

  Aug 2017 - May 2018

  Marketing Analytics and Capstone Experience

  • Focus on Client Management including, Principles and strategic concepts of marketing analytics for developing a survey utilizing SPSS and Qualtrics software.• Identify and solve key problems with research to analyze target markets• Marketing with a focus on how to accelerate the marketplace

• 

  UM Worldwide

  Oct 2018 - now

  • Integrated media planning and investment role responsible for supervising the day-to-day management of client business as well as account/creative team relationships• Ensure timely creation and delivery of work to clients by working across an inter-disciplinary team that includes Investment, Planning,Strategy, Research, Search, and Social.• Oversee and lead in digital and linear campaign process, compiling research from previous campaigns to strategically RFP partners based on campaign briefs and client initiatives• Develop and execute strategic plans while being the lead speaker in client presentations and status meetings• Build and maintain strong working relationships with clients, vendors, publishers to ensure an effective creation and implementation of campaigns• Manage and teach relevant skills to media buyers and planners across all functions of the business Show less • Day-to-day implementation, optimization, and performance of campaign activities across media channels, including authorizations, budgets, and the reconciliation process• Lead in digital campaign processes; prepare presentation materials for client recommendations and wrap ups; Prisma Maintenance, weekly pacing to ensure campaign delivery, billing, and traffic• Lead stewardship on other media channels such as linear, data driven linear, and print; MBOX Maintenance and quarterly posts; weekly tracking and creating orders• Evaluate RFP submissions and negotiate pricing while assisting in media strategy development and overall direction• Analyze and provide clients with research data as well as strategic analysis of campaigns through Wrap up reports, Competitive Reports, and Recommendations• Mentor Associates and provide opportunities for continued growth and advancement Show less • Assist in reporting for linear and digital campaigns; tracking buys; and pulling data to help develop estimates for potential Added Value and Sponsorships.• Compile data to help the Planning and Investment teams develop strategies to ensure KPIs throughout each campaign.• Monitor networks performances; review and effectively resolve inventory and billing discrepancies; prepare weekly highlights and monthly reports for clients.• Develop a strong network and maintain professional relationships with vendors while negotiating on behalf of the client. Show less

  • Manager, Planning & Investment

    Jan 2022 - now

  • Senior Associate, Integrated Investment

    Mar 2020 - Dec 2021

  • Associate, Integrated Investment, Rocket Mortgage by Quicken Loans

    Oct 2018 - Mar 2020