Experience

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  Objective associates

  Jun 2008 - Nov 2011

  Seo & digital communications manager

  - Guide development of marketing strategy for company and clients.- Spearhead and manage online marketing and paid search (PPC) campaigns for company and clients.- Content creation and consultancy for company and clients.- Monitor and analyse results of Online Marketing and PPC campaigns using analytics tools, translating and presenting data in easy-to-understand format for clients.- SEO implementation and consultancy- E-mail marketing- Social media marketing Show less

• 

  Equator

  Nov 2011 - Apr 2021

  I headed up Equator's marketing planning function, acting as a strategic bridge between Account Management, Creative and Performance Marketing teams. I was responsible for marketing strategy across all client accounts including major brands such as PwC, AXA, Frasers Hospitality Group, Santander and HCA Healthcare.Key responsibilities included:• Managing, training and developing teams – including teams working remotely• Directing and growing a team of planners• Creating, allocating and managing multi-channel marketing budgets – internally and externally• Strategy and execution of B2B and B2C multi-channel marketing campaigns (including TV, Digital Media, Paid Search, Social, SEO and Performance Content)• Market/audience research, data and analytics collation and insights• Multi-channel performance forecast modelling, presentation and reporting• Development of 3rd party and proprietary marketing planning and insights tools• Lead role in new business development to board level and roster pitch teams• Delivering client growth in performance and investment• Establishing and developing relationships with key stakeholders, internally and externally• Close collaboration with compliance within financial services Show less Leading collaboration across all marketing channels at Equator to deliver effective, integrated marketing strategies.Key responsibilities included:• Research of markets, audiences and trends using multiple data sources• Conducting in-depth data analysis and modelling to inform multi-channel strategies• Leading multi-disciplinary teams• Delivering multi-channel marketing strategies and execution for digital and offline channels (including TV, Print, Digital Media, Paid Search, Social, SEO and Performance Content)• Multi-channel and complimentary performance forecast modelling, presentation and reporting• Performance content planning• Setup and development of 3rd party and proprietary marketing and insights tools• Lead role in new business development• Communication and presenting to board level stakeholders• Key member of roster pitch teams• Delivering client growth in performance and investment• Developing relationships with key stakeholders• Working with compliance within financial services marketing Show less

  • Strategic Planning Director

    Jun 2019 - Apr 2021

  • Strategic Marketing Planner

    May 2018 - Jun 2019

  • Head Of Search

    Feb 2014 - May 2018

  • SEO Manager

    Aug 2012 - Feb 2014

  • Senior SEO Co-ordinator

    Nov 2011 - Jul 2012
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  D3 | digital due diligence

  Apr 2019 - Apr 2021

  Marketing & crm lead
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  Positive

  Apr 2021 - now

  Heading agency Strategy, Analytics and Performance Marketing functions.Shaping, leading and delivering client website and digital channel strategy to deliver excellence across marketing efficiency and effectiveness and ultimately unlock barriers to clients' brand and business growth.Part of the senior leadership team within the agency. Developing digital strategies for clients across both Digital Experience, Development, Marketing and Analytics, helping them to reach the right audiences, with the right messaging, in the right moments in order to deliver maximum value.

  • Chief Strategy Officer (CSO)

    Feb 2023 - now

  • Head of Strategy

    Apr 2021 - Feb 2023