Luis Leonzo

Luis leonzo

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location of Luis LeonzoBaltimore, Maryland, United States
Followers of Luis Leonzo272 followers
  • Timeline

  • About me

    Digital Strategy

  • Education

    • Prince george's community college

      -
    • Towson university

      2011 - 2014
      Bachelor of business administration (bba) marketing, e-business

      Activities and Societies: EdVenture Collegiate Challenge, Mazda National Marketing Competition

  • Experience

    • Target

      Aug 2006 - Sept 2011
      Retail sales

      After serving as a Sales Floor Team Member (Made sure shelves were stocked with product in different departments, promoted products and partaking in sales-promotion campaigns, up-to-date regarding product knowledge, etc.) for two years, was promoted to Entertainment Specialist, then advanced to Backroom Team one year later. Worked to uphold processes in logistics, and deliver fast, fun and friendly service to guests.

    • Gaylord entertainment

      Nov 2009 - Jan 2010
      Retail

      Provided excellent customer service, handled cash register sales, maintained a well-stocked sales floor, and was knowledgeable of all products provided.

    • The maryland zoo in baltimore

      Jun 2014 - Apr 2015

      -Update and create content related to guest services and amenities, events and programs on the Zoo's website-Create, upload, and update social media posts on various platforms including but not limited to Twitter, Instagram, YouTube, Flickr, Google+, and Facebook-Work on messaging for on grounds signage and communications collateral-Work with reporting software and tools to assess marketing goals and promotion effectiveness-Work with email marketing tools and best practices including copy/content creation Show less

      • Lead Visitor Services Agent

        Feb 2012 - Apr 2015
      • Marketing Communications & New Media Intern

        Jun 2014 - Aug 2014
    • Tablelegsonline.com

      Apr 2015 - May 2017
      Marketing manager

      - Online brand and product development- Managing and executing digital marketing campaigns with a focus on website traffic and sales growth- Search engine optimization (SEO): working with tools such as SEMrush, Google Analytics, SEO Power Suite, Screaming Frog, and others.- Managing Social Media marketing (SMM)- Search engine marketing strategy- Web site UI execution- Public relations manager- Customer service

    • Consultant

      Jan 2016 - now
      Search engine optimization consultant
    • Dreamscape marketing, llc

      Jun 2017 - Aug 2017
      Search engine optimization specialist

      Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROIMonitor ongoing campaign performance and iterate, as needed, to improve the conversion performance.Track, report and analyze website analyticsOptimize copy and landing pages for best SEO practices & usabilityPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and conduct competitor analysisDevelop and implement content marketing/distribution strategiesWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, internal linking and other factors to improve SEO positions for target keywords and online visibility Show less

    • Dental revenue

      Sept 2017 - now

      Digital strategist on the SEM and website production team. Subjects include:• Website design• On-site optimization• Search Engine Optimization, audits and analysis• Conversion Optimization• PPC Strategy and management• Link building and content outreach• Reputation management• Citation management• Google My Business optimization and management

      • Search Engine Optimization Manager

        Mar 2021 - now
      • Senior Search Engine Optimization Strategist

        Sept 2017 - Mar 2021
    • Finding knox

      Dec 2019 - now
      Vice president
  • Licenses & Certifications

    • Google adwords

      Google
      Jun 2017
    • Google analytics

      Google
      Jun 2017
  • Volunteer Experience

    • Foster Volunteer

      Issued by Maryland SPCA
      Maryland SPCAAssociated with Luis Leonzo
    • Volunteer

      Issued by The Baltimore Animal Rescue and Care Shelter on Aug 2015
      The Baltimore Animal Rescue and Care ShelterAssociated with Luis Leonzo