
Timeline
About me
Digital Strategy
Education

Prince george's community college
-
Towson university
2011 - 2014Bachelor of business administration (bba) marketing, e-businessActivities and Societies: EdVenture Collegiate Challenge, Mazda National Marketing Competition
Experience

Target
Aug 2006 - Sept 2011Retail salesAfter serving as a Sales Floor Team Member (Made sure shelves were stocked with product in different departments, promoted products and partaking in sales-promotion campaigns, up-to-date regarding product knowledge, etc.) for two years, was promoted to Entertainment Specialist, then advanced to Backroom Team one year later. Worked to uphold processes in logistics, and deliver fast, fun and friendly service to guests.

Gaylord entertainment
Nov 2009 - Jan 2010RetailProvided excellent customer service, handled cash register sales, maintained a well-stocked sales floor, and was knowledgeable of all products provided.

The maryland zoo in baltimore
Jun 2014 - Apr 2015-Update and create content related to guest services and amenities, events and programs on the Zoo's website-Create, upload, and update social media posts on various platforms including but not limited to Twitter, Instagram, YouTube, Flickr, Google+, and Facebook-Work on messaging for on grounds signage and communications collateral-Work with reporting software and tools to assess marketing goals and promotion effectiveness-Work with email marketing tools and best practices including copy/content creation Show less
Lead Visitor Services Agent
Feb 2012 - Apr 2015Marketing Communications & New Media Intern
Jun 2014 - Aug 2014

Tablelegsonline.com
Apr 2015 - May 2017Marketing manager- Online brand and product development- Managing and executing digital marketing campaigns with a focus on website traffic and sales growth- Search engine optimization (SEO): working with tools such as SEMrush, Google Analytics, SEO Power Suite, Screaming Frog, and others.- Managing Social Media marketing (SMM)- Search engine marketing strategy- Web site UI execution- Public relations manager- Customer service

Consultant
Jan 2016 - nowSearch engine optimization consultant
Dreamscape marketing, llc
Jun 2017 - Aug 2017Search engine optimization specialistExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROIMonitor ongoing campaign performance and iterate, as needed, to improve the conversion performance.Track, report and analyze website analyticsOptimize copy and landing pages for best SEO practices & usabilityPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and conduct competitor analysisDevelop and implement content marketing/distribution strategiesWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, internal linking and other factors to improve SEO positions for target keywords and online visibility Show less

Dental revenue
Sept 2017 - nowDigital strategist on the SEM and website production team. Subjects include:• Website design• On-site optimization• Search Engine Optimization, audits and analysis• Conversion Optimization• PPC Strategy and management• Link building and content outreach• Reputation management• Citation management• Google My Business optimization and management
Search Engine Optimization Manager
Mar 2021 - nowSenior Search Engine Optimization Strategist
Sept 2017 - Mar 2021

Finding knox
Dec 2019 - nowVice president
Licenses & Certifications

Google adwords
GoogleJun 2017
Google analytics
GoogleJun 2017
Volunteer Experience
Foster Volunteer
Issued by Maryland SPCA
Associated with Luis LeonzoVolunteer
Issued by The Baltimore Animal Rescue and Care Shelter on Aug 2015
Associated with Luis Leonzo
Languages
- spSpanish
- enEnglish
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