
Timeline
About me
Director of Strategic Communications | Leading Brand Strategy & Storytelling at Saigon South International School
Education

Masters of media, digital project management program
2000 - 2002
Stockholm university
-B.s.sc (dihr)
Experience

Canal+
Jan 1997 - Jan 2004Program plannerManaged the programming for four Nordic cable channels, curating feature films, live sports, and documentaries for diverse audiences. I researched and selected films, developed creative themes, and wrote articles for a subscriber magazine reaching 700,000 homes. During the launch of Canal+ Nordic, I played a key role in streamlining departmental routines and workflows, ensuring a smooth start for the new channel.Outside of my main role, I also lent my voice for English language voice-overs and assisted in the broadcast room, gaining hands-on experience in the production side of the business. Show less

Starring
Aug 2004 - Jul 2005Account managerBegan as a production manager before transitioning into a client-facing account management role, collaborating closely with creative teams to deliver impactful multimedia projects. Led the development of campaign and product websites for clients such as Pfizer and the Swedish Cancer Society, gaining deep experience in managing complex projects and cultivating strong client relationships in a dynamic agency setting.

Farmerswife software
Jul 2005 - Jul 2009General managerLed sales and implementation of customizable workflow software solutions for clients across the broadcast, TV, and film production and post-production industries. Initially based in the head office in Mallorca, Spain, I later moved to California to open a new office, managing all branch operations remotely before remote work became widespread. My responsibilities spanned sales leadership, public relations, and executing marketing strategies to promote the company’s solutions. This role also involved close collaboration with a multicultural, international team, managing time zones and remote communication to ensure client satisfaction and business growth. Show less

Technically tanya
Jun 2010 - Mar 2015Web designer & social media consultantCreated and developed websites for small businesses and individuals, from overall strategy, copywriting and content creation. Helped small businesses develop social media content and strategies for Facebook and Instagram.

Somewhere in saigon
Dec 2012 - Aug 2020Founder, visual storytellerPhotographer and founder of "Somewhere in Saigon", a visual exploration of lesser-known parts of Ho Chi Minh City, Vietnam, telling stories from a side of the city seldom seen by tourists or ex-pats.- Designed and built website and branding- Grew my Somewhere in Saigon Facebook page to 20,000k - Grew Instagram to more than 5k followers- Developed and led private early-morning back alley tours

Tanya olander photo
Jun 2015 - Aug 2020PhotographerMy camera and compassion have led me on a photography journey filled with unforgettable moments, and stories waiting to be told. I don't just capture images but aim to seize pure emotions. In photography workshops for small groups and individuals, I teach students how to make a big visual impact with a few small changes.

Shanghai american school
Nov 2018 - Jun 2019Marketing communications coordinator
Saigon south international school
Jul 2019 - nowLed strategic communication initiatives, ensuring high-quality visual standards and stakeholder engagement across the school, while continuing to provide executive communication support to the Head of School.Uniform Project: Successfully developed updated uniforms, establishing frequent and close collaboration with our Business Office and sample controls, engaging students, parents, and faculty to gain insights and feedback.Brand Kits: Created cohesive, online brand kits for faculty and students, to ensure cohesiveness in elevating the school’s visual identity.SSIS Showcase Video: Sourced a production company, developed scripts, and led the production of a video that included five interviewees, aligning the project with the school’s brand message.Executive Communications: Continued to support the Head of School, ensuring clear, consistent messaging aligned with strategic objectives. Show less In this role, I was responsible for elevating SSIS's brand while streamlining communication workflows across multiple platforms. My key contributions included leading branding projects, enhancing efficiency in media management, and supporting strategic initiatives.Brand Development: Spearheaded a comprehensive logo redesign and development of the new design kit, managing the entire project from agency selection to rollout.Workflow Optimization: Researched and implemented Dash, a digital asset management system, streamlining photo management.Collaborative Projects: Led two hoarding installation projects, one with art teachers from all divisions, and facilities, to enhance campus during construction.Strategic Communications: Supported executive communications for the Head of School, ensuring alignment with broader strategic goals across all stakeholders. Show less In my first role with SSIS, I quickly took on significant responsibilities, including establishing the "SSIS Stories" blog, which provided a fresh perspective on teaching and learning at the school. Six months into the role, my focus shifted to managing COVID-related communications, ensuring timely and clear updates for the school community during a time of uncertainty. This experience required quick adaptation and constant coordination across departments to keep staff, students, and parents informed as the situation evolved. Show less
Director of Strategic Communications
Jul 2024 - nowSenior Manager Strategic Communications
Jul 2023 - Jul 2024Communications Manager
Jul 2022 - Aug 2023Communications Officer
Jul 2019 - Aug 2022
Licenses & Certifications
- View certificate

How to research and write using generative ai tools
LinkedinApr 2023 - View certificate

Creative thinking for complex problem solving
Ideo uApr 2024 - View certificate

Prompt engineering for chatgpt
CourseraDec 2023 - View certificate

Generative ai in learning and development
LinkedinDec 2023
Languages
- enEnglish
- swSwedish
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