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Burcu Orhun

Burcu orhun

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location of Burcu OrhunTürkiye
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  • Timeline

  • About me

    The Coca-Cola Company şirketinde Frontline Portfolio Manager

  • Education

    • Saint benoit french high school

      2008 - 2013

    • Sabancı üniversitesi

      2013 - 2017
      School of management ba in management

      Activities and Societies: Civic Involvement Projects, Industrial Engineers Society, SuSail

  • Experience

    • L'oréal

      Jan 2015 - Jan 2015
      Lancome

      Project based internDevelop ideas to integrate digital marketing to in-store marketing, market research, presenting ideas to the marketing team

    • Turkiye egitim gonulluleri vakfi

      Jul 2015 - Jul 2015
      Summer intern

      Organize general manager's contact list, transfer interwiev records to writing, assist to form a final report, data entry of surveys

    • The coca-cola company

      Jun 2016 - Jun 2017
      Marketing intern

      • Prepare and analyze Ipsos Household, BHT & Ad Tracking reports and monthly Nielsen reports for Coca-Cola• Contribute to launch of Coca-Cola Light&Vogue Project • Prepare and analyze weekly and monthly sales reports from SAP BW for all sparkling brands• Involve in focus group research and consumer perception research• Follow up with agencies for current promotions• Contribution to sampling projects for universities.

    • Nestlé

      Sept 2017 - Aug 2022

      • Contribute to the biggest promotion campaign in total beverages from strategy to execution rewarded with Effie Award• Developed new communication plan & flawless execution for new I&R project while mobilizing sales teams• Lead main local equity campaigns from strategy to execution with strong 360 projects• Build brand strategy to continue being close to consumer during Covid• Coordinate daily operations for the brand • Contribute to the biggest promotion campaign in total beverages from strategy to execution rewarded with Effie Award• Developed new communication plan & flawless execution for new I&R project while mobilizing sales teams• Lead main local equity campaigns from strategy to execution with strong 360 projects• Build brand strategy to continue being close to consumer during Covid• Coordinate daily operations for the brand • Develop communication campaigns for new product launches and new promotion campaigns• Leading promotion projects and operations, creative projects with agencies and in-store sales support/sampling events • Creating new touchpoints with the consumer in events• Develop POP communications and productions • Deep dive market situation analysis

      • NESCAFÉ Mixes 3in1 Brand Manager

        Apr 2021 - Aug 2022

      • NESCAFÉ Mixes 3in1 Assistant Brand Manager

        Jan 2020 - Mar 2021

      • NESCAFÉ Gold Assistant Brand Manager

        Jul 2018 - Dec 2019

      • Marketing Trainee

        Sept 2017 - Jul 2018

    • The coca-cola company

      Sept 2022 - now
      Frontline portfolio manager

  • Licenses & Certifications

    • Ielts-7.0 score

    • Diplome d'etudes en langue française-delf b2

      Ministère de l'éducation nationale, de la jeunesse et de la vie associative
      Jul 2011

  • Volunteer Experience

    • Supervisor

      Issued by Sabancı University Civic Involvement Projects on Sept 2014
      Sabancı University Civic Involvement ProjectsAssociated with Burcu Orhun

    • Volunteer

      Issued by DenizTemiz Derneği/ TURMEPA on Mar 2015
      DenizTemiz Derneği/ TURMEPAAssociated with Burcu Orhun

    • Volunteer

      Issued by European Capital of Culture Agency on Jan 2010
      European Capital of Culture AgencyAssociated with Burcu Orhun