Zoe De Canha (nee Baker)

Experience

• 

  Auckland City Council

  Mar 2005 - Mar 2007

  Responsible for facilitating all cultural events organised by Auckland City Council or external event management companies, this included liaising with a wide variety of stakeholders (Police, Ambulance, community groups and retailers) and reviewing communications, health and safety and traffic management plans. Some of the key events I worked on included Pasifika (200,000 people attend this event to celebrate the Pacific Island community); Auckland International Cultural Festival (30,000 people attend this community event); Auckland Lantern Festival; Diwali in Auckland City. Show less

  • Events Specialist

    Jun 2006 - Mar 2007

  • Systems Analyst

    Mar 2005 - Jun 2006
• 

  Lloyd's of London

  May 2007 - Aug 2014

  Organising and managing a portfolio of internal and external corporate events, both within the UK and internationally, requiring the ability to manage multiple concurrent projects.In this role, I developed project plans for each event and managed the relevant communications channels, including event invitations, web/intranet copy and other literature, as well as overseeing the event budget and evaluating activity.Key to this position was establishing and managing effective professional relationships with internal and external stakeholders, including the executive team, overseas offices, media and legal teams, and insurance associations to ensure each event was delivered to a high standard and our comms maximised the impact of that event. Show less This role involved assisting the events team with all aspects of event planning, including the preparation of delegate materials, the production and management of invitation lists, arranging internal and external meetings, providing support to the team on researching, and securing speakers.I also assumed the responsibility for the planning and management of high-profile events previously undertaken by senior event team members, following a corporate restructuring and departure of the Events Manager in 2008. Show less

  • Senior Marketing Communications Manager (Head of Marketing)

    Jan 2013 - Aug 2014

  • Marketing Communications Executive

    Oct 2011 - Dec 2012

  • Events and Visits Executive

    Nov 2008 - Nov 2011

  • Events and Visits Assistant

    May 2007 - Oct 2008
• 

  ANZ

  Feb 2015 - Jul 2015

  Marketing Manager

  Responsible for developing and implementing a marketing strategy to raise the awareness of, and drive growth, for foreign exchange products with Retail and Business Banking customers.

• 

  JCRA

  Oct 2015 - May 2017

  Head of Marketing

  Responsible for setting and leading delivery of the marketing and brand strategy to position JCRA as the most visible experts in the field of risk management and derivatives. In a business going through a significant transformation I repositioned the brand; delivering a brand strategy, new visual identity and collateral, a new website and social channels.Created and led lead generation and retention strategies and campaigns to drive growth, engagement and retention utilising the full range of online and offline channels. Led all internal and external communications for JCRA Group and introduced a content marketing approach to position JCRA as leaders in our field. Show less

• 

  ANZ

  Jul 2018 - now

  • Senior Marketing Manager - Brand & Reputation

    Jul 2024 - now

  • Senior Marketing Manager - Personal Banking

    Aug 2019 - Jul 2024

  • Senior Sponsorship & Events Manager

    Jul 2018 - Jul 2019