Areti Micha

Experience

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  Mannibest Klotz Greece

  Sept 2005 - Aug 2011

  - Marketing & Communications; organise the 360 strategy tapping on CRM, Customer Service, Digital Presence Marketing - Public Relations; establish and maintain relationships with consumer, community, employees, and public interest groups.- Generate and update website content (products, copy, promotions)- Conferring with sales department to identify trends and group interests and providing advice on business decisions.- Associates Mentoring & talent development; one-on-one & group mentoring aiding the mentees evolve and find their place within the company; maintenance of mentoring with particular individuals even after pursuing alternative career paths Show less

  • Communications Director

    Jan 2009 - Aug 2011

  • Sales Manager

    Jun 2007 - Dec 2008

  • Sales Associate

    Sept 2005 - May 2007
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  Homecart

  Sept 2011 - Sept 2020

  Co-Founder & Owner

  - Implementing 14 years of experience in all aspects of business formation, operation, sales and management- Designing & running a consumer's goods e-shop- Developing and applying sales and marketing strategies- Overseeing and evaluating market research thus adjusting strategy to meet changing market- Inspirational motivator and communicator who identifies and leverages assets in teammates to reach organizational goals- Participation in over 320 hundred trade fairs, advertising and selling products both in B2B & B2C- Conducting the recruitment and training of new employees, guiding them to improve productivity- Associates Mentoring; one-on-one & group mentoring aiding the mentees evolve and find their place within the company; maintenance of mentoring with particular individuals even after pursuing alternative career paths- Handling offline & online customer communication Show less

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  Freelance

  Feb 2019 - Jun 2022

  Writer, Creative Strategist, Project & Digital Product Manager - Omnichannel Specialist
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  Slam Jam

  Mar 2019 - Apr 2019

  Brand Consultant & Project Manager

  This pioneer of streetwear culture, needed fresh ideas to maintain its innovative identity by highlighting its relationship with its art space, Spazio Maiocchi. After a thorough benchmarking research, we curated an annual events agenda linking the 2 entities. Aspiring to offer a 360º strategy, we provided the company not only with the concepts and digital innovations, but with executional and managerial tools, such as detailed budgeting and execution calendar. Our proposal landed the top place of all contesting projects. My role concerned the project management of 4 creatives, brand identity and digital tools design. The project was part of my Master in Fashion Management. Show less

• 

  Lambert + Associates

  May 2019 - Jul 2019

  Brand Consultant & Project Manager

  This entity-milestone for merchandising, was interested in following digital trends and consequently scale. To deliver, we identified com+comms blockers that didn’t compliment their credibility and could cause revenue loss, and redesigned their website, keeping in mind their identity and current market trends. My contribution was to propose digital product adjustments to expand their market share, and manage a team of 4 creatives and marketers. The project was part of my Master in Fashion Management in direct collaboration with the company. Show less

• 

  L'Officiel Italia

  Sept 2019 - Nov 2019

  Project Manager & Creative Editor

  During this intense project, another creative and I co-designed the content and layout for a contemporary version of the emblematic magazine, while I also managed the leading editorial team of 4 creatives, and the editorial team at large of 27 creatives. Upon completion, we produced a series of impactful editorials and delivered an ambitious project against seriously delaying setbacks and blockers with communication, sourcing and production. The project was part of my Master in Fashion Management. Show less

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  Biffi Boutiques

  Nov 2019 - Jan 2020

  Brand Consultant & Project Manager

  To support their vision, we generated a complex concept with strong visuals, extended narrative and installations. Moreover, we employed spatial personification by simulating the brand to a woman, thus pushing the audience to connect emotionally. In terms of execution, I managed the project on various levels, ranging from 3 to 15 creatives. Lastly, I created a videoclip as supporting visual evidence of the proposal. The creative team consisted of 4 professionals and the project was part of my Master in Fashion Management. Show less

• 

  LC Styling di Lucio Colapietro

  May 2020 - Jul 2020

  Fashion Collaborator

  Brand strategy to maintain brand identity; trends research; Social Media calendar planning; copywriting; office management & workflows automation; photoshoots, mood boards, and calls to brands and press offices.

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  Civico3 Magazine

  Sept 2020 - May 2021

  Co-Founder - Digital Product & Business Development, Cr. Direction

  Founding member of Civico3 Magazine; part of the collective editorial team; writer, copywriter, strategist and manager; in detail, creative direction, calendar planning, budgeting and back office management were my main responsibilities.

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  Triumph International

  Mar 2021 - Mar 2021

  Sr. Brand Consultant & Omnichannel Specialist

  My quest was to identify communicational blockers, responsible for the growth status of the company. I was able to deliver and further orient the client by highlighting the miss-match between communication and sales channels. Overall, I offered a tailor-made, omnichannel approach, able to provide macro solutions suitable for the post-Covid digital era.

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  Cretan Peaks

  Jun 2021 - Sept 2021

  Product Design & Development Specialist

  My quest was to ideate and develop the entire digital presence of a cycling holiday provider. Keeping in mind the current hot trends, I synthesised a consumers’ profile and oriented the entrepreneurs towards the ideal market. From ideation to execution, I outlined the whole project and implemented the creation of a narrated website, curating everything to the finest detail: creative direction, photoshoot briefing, production and execution, project management, team coordination, strategic copy and socio-centric CSR development. This has been the most demanding project I have ever undertook; the outstanding result is the sweet prize of 4 months of hard work. Show less

• 

  Condé Nast

  Jun 2022 - now

  - Manage a portfolio of 11 brands and more than 150 digital products- Communicate and collaborate with the local Leadership Team to manage and optimize our digital products and content rendering- Own the liaison between the Global Technology team and business units in Italy and Germany, inclusive of editorial, commercial, audience growth, and marketing- Ensure strategy and roadmaps for products, platforms, and services - Partner with Editorial, Audience Development, and SEO teams as a Brand Expert on content initiatives and their placement, as well as their digital implementation; ensure each brand website is well-positioned within their content scope and up-to-speed with their brand identity- Support Editorial Teams on a macro level with cultural calendar, ensuring strategic content planning and up-to-speed publishing workflows - Manage local budget, ensuring cost optimisation by 50% within 2 years- Drive relationships with 3rd party providers, ensuring smooth operations - Coordinate ad hoc, custom digital projects, making data-driven, informed decisions and targeting revenue growth- Monitor editorial and DEM newsletters, ensuring quality of content and delivery - Coordinate the implementation of data tools, enhancing the markets ability to know their existing audience better and tap into unexplored audiences- Partner with Legal, Finance, and Procurement to review active digital contracts, ensuring they are up-to-date and aligned with our business requirements- Follow and apply compliance requirements/requests, in collaboration with Legal, Data, and Engineering teams- Build processes to simplify repetitive tasks and optimize digital/editorial workflows; create and keep up-to-date documentation on various formats (simple docs or more robust entries on subject-specific tools, eg., Confluence)- Develop processes, pipelines & documentation; eg., request intake & management, workshops, password management, filing logic, readmes, how-tos, best practices Show less Manage a portfolio of 7 brands and more than 100 digital products- Communicate and collaborate with the local Leadership Team to manage and optimize our digital products and content rendering- Own the liaison between the Global Product and Technology team and other business units in Italy inclusive of editorial, commercial, audience growth, and marketing- Ensure strategy and roadmaps for products, platforms, and services are communicated to the local market, while simultaneously representing local market needs in the GPT organization- Partner with Editorial, Audience Development, and SEO teams as a Brand Expert on content initiatives and their placement, as well as their digital implementation; ensure each brand website is well-positioned within their content scope and up-to-speed with their brand identity- Provide transparency and stronger communication between Global Product & Technology and the local business- Coordinate ad-hoc, custom digital projects, making data-driven, informed decisions and targeting revenue/audience growth- Support Editorial Teams with content planning workflows and introduce project management tools - Manage local budget, ensuring cost optimization by 50% within 2 years- Drive relationships with 3rd party providers, ensuring smooth operations- Mentor successfully 3 mentees via the Company Mentorship program, ensuring they excel on their selected areas of improvement Show less

  • Senior Business Relationship Manager, IT & DE

    Sept 2023 - now

  • Senior Business Relationship Manager, IT

    Jun 2022 - Aug 2023