Toshi Mahto

Experience

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  Shoppers Stop

  Apr 2016 - Jul 2016

  Internship Program

  - Developed a keen eye for visually appealing and impactful merchandise displays that effectively promoted the brand's image and enhanced the customer experience.- Demonstrated creativity and attention to detail in producing engaging point-of-sale displays, utilising various elements such as lighting, props, and accessories to create a cohesive and captivating visual story.- Designed and executed window and in-store displays of goods, showcasing products in an aesthetically pleasing and strategic manner to drive customer interest and sales.- Conducted thorough research to gain a comprehensive understanding of merchandising trends, customer preferences, and brand guidelines, enabling the creation of relevant and impactful design ideas.- Exhibited strong space management skills by optimising the available space and creating visually appealing displays that maximised product visibility and accessibility.- Demonstrated effective budgeting and time management skills, ensuring that displays were executed within allocated resources and met strict deadlines.- Fostered collaborative relationships with vendors, coordinating and sourcing necessary elements such as lighting, props, and accessories to bring merchandising concepts to life.- Stayed up-to-date with industry trends and best practices, continuously seeking opportunities for professional development and enhancing visual merchandising skills.- Contributed to the overall brand experience by creating immersive and engaging displays that aligned with the company's brand identity and marketing strategies.Through this role, I honed my skills in visual storytelling, space management, budgeting, and vendor collaboration, while developing a deep understanding of the impact of visual merchandising on customer engagement and brand perception. Show less

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  Kudu Knit Process Private Limited - India

  Jan 2017 - Apr 2017

  Project Intern

  Designed entire 14 Kids wear and Womens wear party collection for the upcoming brand Shimr’al

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  Drag Clothing

  Jun 2017 - Apr 2019

  Assistant Sports Designer (Womens & Kids)

  - Conducted comprehensive market analysis by studying previous data and trend forecasts to gain a deep understanding of upcoming seasonal trends.- Spearheaded the strategic development and launch of the entire product range, creating a well-planned seasonal product plan.- Collaborated closely with fabric, trims, and accessories suppliers, fostering strong relationships and ensuring seamless integration of materials.- Designed sellable and commercially viable products for the Sports range in Kidswear and Womenswear, balancing fashion and functionality.- Stayed ahead of the curve by continuously tracking the latest trends and styles, ensuring designs remained relevant and appealing.- Demonstrated creativity and innovation in conceptualizing and executing new and fresh design ideas, contributing to the brand's unique identity.- Played a pivotal role in season forecasting, selecting new fabrics and trims, range development, roadshow presentations, and sales analysis.- Exhibited strong project management skills by overseeing the entire design process, from ideation to execution, ensuring timely delivery and adherence to quality standards.- Developed a keen eye for detail and a deep understanding of design principles, enabling the creation of visually appealing and cohesive collections.- Fostered effective communication and collaboration with cross-functional teams, ensuring seamless integration of design concepts into production.Through this experience, I honed my skills in market research, trend analysis, product development, supplier management, and cross-functional collaboration, while demonstrating my ability to create commercially successful and fashion-forward designs. Show less

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  Fuel for Fashion

  Jul 2017 - Apr 2019

  Freelance Designer

  As a designer, I contributed to the SS19 and A/W 19-20 collections for a women's niche custom boutique label in the UK, creating a unique fusion of traditional embroideries on western party wear garments. Through in-depth market research and trend analysis, I developed concept sketches and embroidery artwork ideas that aligned with the brand's vision and current market demands. Utilizing Adobe Illustrator, I created 6 distinct commercial embroidery artworks strategically placed on 18 different garment styles, including necklines, hemlines, sleeves, waists, and center front/back. I demonstrated proficiency in creating detailed tech packs, effectively communicating design specifications to ensure seamless product development. Collaborating with cross-functional teams, I fostered effective communication and coordination throughout the design process. This project allowed me to gain expertise in combining traditional embroidery techniques with contemporary western silhouettes, resulting in a cohesive and unique collection. I developed an understanding of the niche custom boutique market, catering to specific customer preferences and requirements, while exhibiting adaptability and attention to detail to ensure designs were both aesthetically appealing and production-friendly. Show less

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  Kook N Keech (Myntra)

  May 2018 - Jun 2018

  Designer Freelance

  As a designer, I showcased my expertise in creating a commercially viable and culturally relevant capsule collection of festive ethnic wear for kids aged 4-12. Through in-depth market research and trend analysis, I developed vibrant and visually appealing designs that aligned with consumer preferences and market demands. I demonstrated creativity in conceptualizing artwork ideas and embroidery designs that incorporated festive elements. Collaborating with cross-functional teams, I effectively communicated design specifications through detailed tech packs, ensuring seamless production. This project allowed me to gain insights into designing age-appropriate and comfortable ethnic wear for children while catering to specific festive season occasions. I exhibited adaptability, attention to detail, and strong project management skills, overseeing the entire process from ideation to tech pack handover, ensuring timely delivery and adherence to quality standards. Show less

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  Vizag Texpro Pvt. Ltd.

  May 2019 - Jun 2020

  Mens Athleisure wear Designer

  - Spearheaded the end-to-end design process, from conceptualisation to final styling, ensuring seamless execution and delivery of high-quality products.- Conducted comprehensive market research to identify emerging trends, innovative fabrics, and cutting-edge techniques, seeking inspiration for creative and commercially viable designs.- Prepared detailed technical sketch sheets to facilitate product development and effectively communicate design specifications to the sourcing team.- Collaborated with vendors, coordinating and following up to ensure adherence to design requirements and timelines.- Demonstrated adaptability by modifying designs to enhance production feasibility while maintaining the essence of the original concept.- Presented compelling concepts, look books, and samples to buyers, effectively communicating the design vision and securing approvals.- Played a pivotal role in the approval process for prototypes, fit samples, and pre-production samples, ensuring quality control and alignment with design specifications.- Designed visually appealing labels and packaging for collections and seasonal lines, contributing to a cohesive brand identity.- Coordinated cross-functionally with design, sourcing, and production teams, fostering collaboration and streamlining processes.- Maintained meticulous daily and weekly status updates, ensuring timely delivery of garments and adherence to project timelines. Show less

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  Freelance

  Aug 2020 - Jan 2021

  Freelance Graphic Designer

  - Gained diverse experience working with clients across various industries, including social media apps (Knitter), e-commerce (Flipkart), food and beverage (Makobrew cafe), and multi-brand social media marketing (Filter Coffee) and created good client relationships.- Developed proficiency in creating compelling social media content, including visuals, graphics, and written copy, for effective brand promotion and engagement.- Acquired expertise in fashion tech pack creation, t-shirt print design, and knitwear design, catering to the specific requirements of the fashion and apparel industry.- Honed branding and logo design skills, crafting visually appealing and memorable brand identities for clients.- Expanded skillset to include motion graphics, GIFs, animations, and video editing for dynamic and engaging advertising campaigns.- Utilised industry-standard software such as Adobe Illustrator, After Effects, Photoshop, Premiere Pro, and packaging design tools to deliver high-quality design solutions.- Gained experience in social media communications, leveraging platforms effectively for marketing and audience engagement.- Developed a comprehensive understanding of typography, graphic design principles, and fashion consulting to provide well-rounded design services.- Contributed to web design projects, demonstrating versatility in digital design.- Cultivated strong client relationships, honing communication skills and becoming a versatile, fast learner, flexible, and adaptable professional. Show less

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  Blackmango Fashions llb

  Feb 2021 - Mar 2022

  Graphic Designer

  - Conceptualised and executed graphic creatives for prints, branding, and marketing campaigns- Conducted market research to identify emerging trends and sought design inspiration- Prepared detailed tech packs for product development, effectively communicating specifications to the sourcing team - Maintained brand aesthetics and standards through accuracy and attention to detail throughout the creative and production process- Collaborated with vendors and merchandisers, providing approvals for samples and creative marketing tags- Maintained weekly and monthly status updates to ensure timely delivery of projects- Leveraged organisational skills for efficient task execution- Engaged in peer mentoring activities to share knowledge and best practices- Demonstrated proficiency in Adobe Illustrator and Photoshop- Exhibited expertise in fashion design and trend following- Handled pressure situations effectively- Utilised team coordination abilities for seamless project execution Show less

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  AMAZON DEVELOPMENT CENTRE (INDIA) PRIVATE LIMITED

  Jun 2022 - now

  Production Designer

  - Collaborated with global stakeholders across the US, UK, EU, and AU to create engaging advertising experiences that resonated with diverse audiences across multiple platforms.- Contributed to high-impact projects for flagship events like Prime Day and BFCM, showcasing the ability to think strategically and deliver impactful campaigns on a large scale.- Demonstrated leadership by ensuring deliverables adhered to policies, were bug-free, aligned with client brand identities, and offered an exceptional customer experience, elevating brand recognition for renowned industry leaders.- Proactively identified opportunities for process improvement, focusing on automation and efficiency enhancements in day-to-day operations, driving continuous improvement and optimisation through data collection by conducting surveys, and documentation to improve team efficiency.- Analysing how products design are tailored to requirements based on briefs from internal teams and external partners, ensuring alignment with user needs and market demands.- Stayed up-to-date on current trends and market conditions, continuously learning new tools, techniques, and design methodologies to improve design skills and deliver innovative solutions.- Utilised expert knowledge of typography, layout principles, and user experience best practices to create visually appealing, easy-to-navigate, and user-friendly designs that effectively communicated information and enhanced user engagement.- Partnered with creative directors to craft visually captivating UI designs for banner designs and landing pages, enhancing user engagement and brand appeal by deeply understanding user behaviour, preferences, and industry best practices.- Demonstrated strong skills in time management, analytical thinking, digital marketing, Adobe Creative Suite (Illustrator, Photoshop, After Effects, XD), online advertising, agile methodologies, graphic design, advertising, and UI/UX design principles. Show less