Anuja Apte

Experience

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  MathWorks

  May 2003 - Dec 2010

  Defined global strategy for SimEvents a new discrete event simulation product. Achieved over 70% revenue growth in three years leading to annual revenue of $1M • Formulated a product development strategy driving long-term forecast of 7 million dollars• Defined target industry/application segments based on competitive analysis• Built a 15 member sales team that includes sales engineers, managers and consultants• Doubled the number of leads in a year through search engine marketing and social media marketing• Led account management for NASA that resulted in SimEvents adoption and a public user story • Drove marketing efforts for strategic applications such as air traffic simulations• Consistently rated high in performance reviews resulting in 3 promotions since 2005 Show less Proposed, developed and tested feature ideas for MathWorks simulation products• Authored two patent applications and developed product features in C++ and MATLAB• Led the code submission process improvement effort that reduced the developer effort to 2 hrs/week from 15 hours/week saving MathWorks 600 engineer-hours per year• Mentored 3 part-time developers on MathWorks development processes• Combination of in-depth engineering knowledge and strong customer focus led to the appointment as product marketing manager for SimEvents Show less Provided technical support for over 20 products as a specialist and group leader in signal processing and communications applications.• Led a 5 member knowledge sharing team focused on improving the quality of support responses to frequently asked questions. This team improved the content of over 500 tech. support solutions• Conducted technical interviews of candidates and trained new hires on MathWorks products as well as on customer facing skills• Turned around a sale at a multi-million dollar account based on high quality technical support• Developed features for the first version of SimEvents, a discrete-event simulator• Deep interest in new product development led to the move to the SimEvents development team Show less

  • Product Marketing Manager

    May 2007 - Dec 2010

  • Software Developer

    Feb 2005 - May 2007

  • Application Support Engineer

    Oct 2003 - Feb 2005

  • Quality Engineering Intern

    May 2003 - Oct 2003
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  Babson College

  Sept 2011 - May 2013

  MBA

  • Recipient of President’s scholarship• Delivered a feasibility study for a green venture as a part of an academically sponsored team project• Selected as a semi-finalist in a business plan competition at Ivey School of Business, Canada

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  MathWorks

  Jun 2013 - Jul 2017

  Partner Manager

  • Led a global integrated marketing campaign increasing adoption by 70% in first year• Developed a new partnership and a reseller channel with a hardware distributor• Initiated influencer relationships and drove joint digital promotional activities• Launched a new business model for custom development services for partners

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  Stayfit Enterprize Pvt Ltd

  Sept 2017 - Sept 2018

  Chief Marketing Officer

  - Stepped out of my comfort zone, walked away with a humbling experience - Got a taste of FMCG/retail industry in India- Planned and executed pan-India marketing strategy with master distributor- Managed digital presence of the brand, influencer marketing, marketing on eCommerce- Tested partnership opportunities with gyms and nutritionists

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  Self-employed

  Jan 2019 - Dec 2019

  Marketing Consultant
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  Forest Street Consulting

  Jan 2020 - now

  Founder, Advisor
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  MathWorks

  Jun 2022 - now

  Manager, India Product Marketing