
Einar Ben
Service management

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About me
Mucho BIEN / Marketing / Creativity / Board Member / Founder / 15+ Years Of Business Not As Usual
Education

Árbæjarskóli
1996 - 1998
University of Iceland
2007 - 2010Bachelor of Science (BS) PsychologyThe topic of my final paper was "The Image and reputation of the Icelandic banks, before and after the financial crisis" (Ímynd og orðspor íslensku bankanna, fyrir og eftir bankahrun)

University of Iceland
2008 - 2009Diploma Business/Corporate Communications
University of the Arts London
2010 - 2012Master's degree Public Relations/Image Management MAPRI attended a MA course in Public Relation (CIPR accredited) at the London College of Communication within the University of the Arts London. The course involved extensive study in the following areas: PR theory, Contemporary PR, Media Relations, Cultural & Critical Studies, Strategic Public Relations, Research Methods, Global PR, and Public Affairs & Financial PR. Please see http://www.lcc.arts.ac.uk/ for more information.
Experience

365 miðlar
Mar 2002 - Mar 2004Service management
AM Events
Jan 2005 - Jan 2009Event Management and MarketingSöngkeppni Framhaldsskólanna (2005 -2009)Responsible for management, cost estimations, marketing, promotion and public relations.The project includes over 1800 guests, more then 80 employees and 33 competitors in one of Iceland’s biggest live television shows.Októberfest and Október “Rock” Fest (2008 -2009)Responsible for construction of the venue, sound system, line up, management of staff, bar, marketing and PR. The project included over 2000 guests and 40 in staff.

Netmiðlar ehf
Jun 2005 - Sept 2008Co-Owner & manager
Siminn
Apr 2010 - Oct 2011Marketing ExpertAs part of the marketing team of Siminn, my job was to market and build a strong reputation for the sub brand RING. Manage the integration of social media into the marketing mix as well as maximizing the exposure and attention at events sponsored by Siminn.

Tjarnargatan
Jul 2011 - Aug 2021Co-Founder / General Manager / CreativeTjarnargatan is a moderately sized media production company with big ideas where professional „ideologists“ with a knack for getting things done come together and roll with your idea from start to finish. If you want to make your idea happen, we are your doers.

IMARK
May 2016 - Jun 2019Member of the BoardThe Icelandic Marketing Association (IMARK) is the professional association for individuals and organisations who are leading the practice, teaching, and development of marketing in Iceland. IMARK principal roles are informing, connecting and awarding. IMARK is a NPO with members that are marketers within various companies and different industries, mostly people who work within marketing departments, media, advertising, PR, and so forth. Through relevant information, comprehensive lectures and targeted networking, IMARK assists marketers to continuously improve their skills and knowledge as well as exchange ideas and experience. Show less

Viðskiptaráð Íslands
Jun 2019 - May 2022Chairman Of The Board: Norwegian-Icelandic Chamber of Commerce
Nov 2020 - May 2022Board Member: Norwegian-Icelandic Chamber of Commerce
Jun 2019 - Nov 2020

NET3
May 2022 - Nov 2023Chairman of the BoardWe design, develop and deliver FinTech products

Hluteign
Oct 2022 - nowCo-Founder / Chairman of the board
BIEN
Jan 2023 - nowOwnerONLY SIX PROJECTS PER YEAR, NO MORE, NO LESS!

SVEF - The Icelandic Web Industry Association
May 2024 - nowBoard Member
Licenses & Certifications

Ábyrgð og árangur stjórnarmanna
Reykjavik UniversityNov 2020
Honors & Awards
- Awarded to Einar BenCSR Project Of The Year 🥈 The Icelandic Web Industry (SVEF) Mar 2025 Samgöngustofa & 66North: BIEN X Jón Frí X Anna Maggý X Jakob Jónsson X Aron Már X Hlynur Hákonarsson X Jóhann Karlsson
- Awarded to Einar BenMarketing Website of the Year 🥈 The Icelandic Web Industry (SVEF) Mar 2025 BIEN X Snowhouse Studio X Sölvi Sig X Ævar Þór
- Awarded to Einar BenBest Usage Of Posters and Signs 🥇 The Icelandic Marketing Association (IMARK) Mar 2024 Bien X Jökulá
- Awarded to Einar BenOut-Of-Home Advert 🥈 Félag Íslenskra Teiknara / FÍT Mar 2024 Bien X Jökulá
- Awarded to Einar BenThe Icelandic Web Awards - Marketing Page Of The Year (Silver) The Icelandic Web Industry (SVEF) Mar 2024 Bien X Jökulá X Teiknari
- Awarded to Einar BenBest Use of AI (finalist) Digiday Marketing and Advertising Awards Europe Nov 2019 The first and only campaign in Iceland using AI (Google vision API) as well as Instagram API to personalise a truly unique experience for each user. Campaign done by Tjarnargatan and Stokkur for the The Icelandic Transport Authority, Strætó & SjóváFor further information: www.holdumfokus.is (5th campaign).
- Awarded to Einar BenBest Usage Of Snapchat Digiday Content Marketing Awards (US) May 2017 The Digiday Content Marketing Awards recognize the content that connects brands to audiences across channels including mobile, social, video and more.
- Awarded to Einar BenBest Usage of Social Media 2016 The Icelandic Marketing Association (IMARK) Mar 2017 In 2012 the Keep Focus (Höldum Fókus) campaign broke all records of virality in Iceland, as it reached 36.000 shares in a country of 330.000-ish habitants. Until this day it is still the most shared advert in Iceland. It got nominated and won awards in Iceland, Norway, US and Germany to name a few. It was even nominated as the best CSR campaign at the European Excellence Awards when the campaign was sold to Norway. Now, we are proud to announce that “part 2” of the Keep Focus campaign has… Show more In 2012 the Keep Focus (Höldum Fókus) campaign broke all records of virality in Iceland, as it reached 36.000 shares in a country of 330.000-ish habitants. Until this day it is still the most shared advert in Iceland. It got nominated and won awards in Iceland, Norway, US and Germany to name a few. It was even nominated as the best CSR campaign at the European Excellence Awards when the campaign was sold to Norway. Now, we are proud to announce that “part 2” of the Keep Focus campaign has received two nominations for the Icelandic Advertising Awards, taking home the trophy in the category Best Usage Of Social Media 2016 Show less
- Awarded to Einar BenCSR Communication Digital Communication Awards Sep 2016 The public’s acceptance of businesses is increasingly linked to their social and ecologic activities. Corporate social responsibility practices give companies and organisations the opportunity to contribute to the design and improvement of their societies through their social and environmental commitment. Digital communication in this field should apply a transparent, credible, and comprehensive approach. The project or campaign which has succeed best in this category will be awarded
- Awarded to Einar BenInnovation Of The Year Digital Communication Awards Sep 2016 In order to generate progress, innovation is needed. Even though the technical sphere within the field of online communications seems infinite, new developments and mind blowing projects are driven by creative and courageous thinkers. This award honours concepts and ideas that go beyond the known limits of digital channels, exploring the road less-travelled, taking communications into uncharted territory and leading the development of online communications.
- Awarded to Einar BenBest Interactive Content Piece or Series (Finalist) Digiday Content Marketing Awards May 2016 Honoring the best use of interactive content that allowed users to participate in the experience, whether it’s through a survey tool, infographic or other.Together with Trygg Trafikk, Gjensidige and PR-operatøreneCase movie: https://www.youtube.com/watch?v=PLoUjMgctL0Our competetion in the category: McCann Worldgroup - U.S. Army Cryptaris Mission (winner)The Economist Group & Microsoft Cloud - Empowering BusinessOrganic Inc. - #StrongCan Help Take You… Show more Honoring the best use of interactive content that allowed users to participate in the experience, whether it’s through a survey tool, infographic or other.Together with Trygg Trafikk, Gjensidige and PR-operatøreneCase movie: https://www.youtube.com/watch?v=PLoUjMgctL0Our competetion in the category: McCann Worldgroup - U.S. Army Cryptaris Mission (winner)The Economist Group & Microsoft Cloud - Empowering BusinessOrganic Inc. - #StrongCan Help Take You Along For The RideTjarnargatan & PR Operatørene with Trygg Trafikk & Gjensidige - #HoldFokusRed Engine SCC - Telstra 360 Show less
- Awarded to Einar BenCorporate Social Responsibility Campaign Of The Year (nomination) European Excellence Awards Dec 2015 Drivers distracted by their mobile phones is an increasing problem on Norwegian roads. Together with Trygg Trafikk, Gjensidige wanted to place this problem on the agenda. Through an innovative video-application (www.holdfokus.no) and hugely successful PR-work done by PR-operatørene this was one of the major topics in Norway.Our competition in the category:Trygg-Hansa (Winner)Allianz TurkeySkype (Microsoft)Unilever LiptonFor further… Show more Drivers distracted by their mobile phones is an increasing problem on Norwegian roads. Together with Trygg Trafikk, Gjensidige wanted to place this problem on the agenda. Through an innovative video-application (www.holdfokus.no) and hugely successful PR-work done by PR-operatørene this was one of the major topics in Norway.Our competition in the category:Trygg-Hansa (Winner)Allianz TurkeySkype (Microsoft)Unilever LiptonFor further information:http://eu.excellence-awards.com/winners-2015/ Show less
- Awarded to Einar BenMost Innovative Use Of Web 2014 Iceland Webdesign Industry Association (SVEF) Jan 2015 www.oruggborg.is for Siminn and UN Women
- Awarded to Einar BenBest Campaign of the year 2013 The Nexpo Awards, people’s choice (NEXPO) Feb 2014
- Awarded to Einar BenPublic Safty Campaign of the year 2013 Icelandic Marketing Association (IMARK) Feb 2014 The Icelandic Transport Authority (ICETRA) launched the campaign in summer 2013 in partnership with Síminn, the leading telecom company in Iceland and Tjarnargatan
- Awarded to Einar BenBest Internet Based Campaign 2013 The Iceland Webdesign Industry Association (SVEF) Jan 2014 The Icelandic Transport Authority (ICETRA) launched the campaign in summer 2013 in partnership with Síminn, the leading telecom company in Iceland and Tjarnargatan
- Awarded to Einar BenBest Unorthodox Campaign Of The Year 2012 The Nexpo Awards (NEXPO) Feb 2013
- Awarded to Einar BenNewcomer Of The Year 2012 The Nexpo Awards (NEXPO) Feb 2013
- Awarded to Einar BenDigital Advertising Of The Year 2012 Icelandic Marketing Association (IMARK) Oct 2012 The Icelandic Marketing Association (IMARK) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland.
- Awarded to Einar BenDigital Advertising Of The Year 2011 Icelandic Marketing Association (IMARK) Feb 2012 The Icelandic Marketing Association (IMARK) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland.Campaign done by the cool kids @ EnnEmm.
- Awarded to Einar BenBest Campaign of the Year 2010 The Nexpo Awards (NEXPO) Feb 2011 Siminn / Ring - Iceland Airwaves 2010
Languages
- enEnglish
- daDanish
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