Debojyoti Das

Experience

• 

  Allied Market Research

  Jul 2017 - Jun 2019

  • Built marketing collaterals through joint SEO efforts, targeted high-intent keywords to maximize conversions• Worked for the development of a market research database of industries in travel & tourism, MICE, travel retail, food & beverage, and consumer goods for the preparation of client and syndicate reports• Delivered a report on ‘Global opportunity analysis of sports equipment and apparel market by product, sports type, and distribution channel’ by using factor analysis and extrapolation forecasting techniques for 2017-2023• Led US shift pilot team of 10 members to support sales with pre-sales queries & proposals to finalize deals Show less

  • Sr. Research Associate

    Jul 2018 - Jun 2019

  • Research Associate

    Jul 2017 - Jun 2018
• 

  TITAN, The IT and Analytics Club IIM Kashipur

  Aug 2019 - Mar 2021

  Executive Member

  • Coordinated Annual Analytics Conclave to enhance Industry-Academia collaboration with a footfall of more than 400+ students & 5 corporate guests• Organized pan India event ‘DataSights’ with external collaborations & lucrative prizes which resulted in increased participation by 370%

• 

  Tata Steel

  Apr 2020 - Jun 2020

  Summer Intern

  • Delivered a market research report on opportunity analysis of Russia Steel Market by analyzing production & demand patterns, end-user industry, raw material & steel prices, steel trade statistics, and competitor analysis• Recommended export to APAC countries over Russia as the end-user industries were anticipated to sink by 10%. Pre-COVID Russia steel market witnessed stable growth, & would be opportunistic after COVID recovery

• 

  Ogilvy

  Apr 2020 - May 2020

  Client Servicing

  • Conducted primary & secondary research including social listening to analyze the impact of lockdown on senior citizens to strategize slice of life ad.• Brand Handled: Zandu-Emami

• 

  IQuanti

  Apr 2021 - now

  Associate Engagement Manager

  • Experienced marketing professional with a proven track record in diverse industries, including Insurance, Investment Banking, and e-Commerce. • Demonstrated expertise in web analytics, SEO, and paid campaign management. Successfully led key projects, contributing to an 88% YoY growth, and implemented cost-saving strategies to elevate profit margins. • Specialized in crafting performance dashboards, analyzing website traffic, and presenting actionable recommendations. • Adept at leveraging A/B testing and Monte Carlo simulations for email marketing optimization.• Developed comprehensive SEO roadmaps, executed technical audits, and implemented content creation plans. • Expert in multi-channel paid advertising campaigns, testing and optimizing ad elements and implementing data-driven strategies for revenue growth. • Proven success in spearheading successful Black Friday campaigns. Show less