Debojyoti Das

Debojyoti Das

Followers of Debojyoti Das4000 followers
location of Debojyoti DasBengaluru, Karnataka, India

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  • Timeline

  • About me

    iQuanti, Inc. | IIM Kashipur '21

  • Education

    • Indian Institute of Management Kashipur

      2019 - 2021
      Master of Business Administration - MBA Management

      Activities and Societies: • Executive Member, TITAN, The IT and Analytics Club IIM Kashipur • Member of Discipline Team, Agnitraya, IIM Kashipur, 2019 • Student Assistant-FIED, the incubation center of IIM Kashipur

  • Experience

    • Allied Market Research

      Jul 2017 - Jun 2019

      • Built marketing collaterals through joint SEO efforts, targeted high-intent keywords to maximize conversions• Worked for the development of a market research database of industries in travel & tourism, MICE, travel retail, food & beverage, and consumer goods for the preparation of client and syndicate reports• Delivered a report on ‘Global opportunity analysis of sports equipment and apparel market by product, sports type, and distribution channel’ by using factor analysis and extrapolation forecasting techniques for 2017-2023• Led US shift pilot team of 10 members to support sales with pre-sales queries & proposals to finalize deals Show less

      • Sr. Research Associate

        Jul 2018 - Jun 2019
      • Research Associate

        Jul 2017 - Jun 2018
    • TITAN, The IT and Analytics Club IIM Kashipur

      Aug 2019 - Mar 2021
      Executive Member

      • Coordinated Annual Analytics Conclave to enhance Industry-Academia collaboration with a footfall of more than 400+ students & 5 corporate guests• Organized pan India event ‘DataSights’ with external collaborations & lucrative prizes which resulted in increased participation by 370%

    • Tata Steel

      Apr 2020 - Jun 2020
      Summer Intern

      • Delivered a market research report on opportunity analysis of Russia Steel Market by analyzing production & demand patterns, end-user industry, raw material & steel prices, steel trade statistics, and competitor analysis• Recommended export to APAC countries over Russia as the end-user industries were anticipated to sink by 10%. Pre-COVID Russia steel market witnessed stable growth, & would be opportunistic after COVID recovery

    • Ogilvy

      Apr 2020 - May 2020
      Client Servicing

      • Conducted primary & secondary research including social listening to analyze the impact of lockdown on senior citizens to strategize slice of life ad.• Brand Handled: Zandu-Emami

    • IQuanti

      Apr 2021 - now
      Associate Engagement Manager

      • Experienced marketing professional with a proven track record in diverse industries, including Insurance, Investment Banking, and e-Commerce. • Demonstrated expertise in web analytics, SEO, and paid campaign management. Successfully led key projects, contributing to an 88% YoY growth, and implemented cost-saving strategies to elevate profit margins. • Specialized in crafting performance dashboards, analyzing website traffic, and presenting actionable recommendations. • Adept at leveraging A/B testing and Monte Carlo simulations for email marketing optimization.• Developed comprehensive SEO roadmaps, executed technical audits, and implemented content creation plans. • Expert in multi-channel paid advertising campaigns, testing and optimizing ad elements and implementing data-driven strategies for revenue growth. • Proven success in spearheading successful Black Friday campaigns. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Debojyoti Das
      FCB India Comstrat 2021 - Feb 2021 National Second Runners-Up: FCB India Comstrat, strategized marketing campaign to relaunch Nokia C3
  • Volunteer Experience

    • HBR Ascend Select Member

      Issued by Harvard Business Review on Jun 2020
      Harvard Business ReviewAssociated with Debojyoti Das