Mark Baier

Senior Marketing Analyst

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Greater Minneapolis-St. Paul Area

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Timeline
About me
Retired: Systems / Data Analysis
Education
- University of Minnesota - Carlson School of Management
  -
  MBA Management Information Systems & Decision Sciences
  Activities and Societies: President MBA Association | Elected to Beta Gamma Sigma Academic Honor Society | Internships: Control Data Corporation - developed logical database diagram for Marketing Information System | Curwood, Inc. - created Sales Quote Management System (PC -based) Additional coursework in Managerial Accounting
- University of Minnesota
  -
  BA Geography
  Activities and Societies: Intern - created maps for local engineering firm
- University of St. Thomas - Opus College of Business
  -
  Mini Master of the Lean Enterprise
  Completed August 2015
Experience
- The Procter & Gamble Company
  Jun 1991 - Nov 1997
  Senior Marketing Analyst
  Senior Marketing AnalystSystems and Analytics Resource on Target Key Account Team. Supported Account Executives and Category Managers with reporting and insights to identify business-building opportunities and increase sales. Received four Annual awards for driving business results.Additional relevant position includes Systems Analyst - Developed small-scale systems and applications.
- Target
  Nov 1997 - Aug 2015
  Managed business-facing components of technical systems projects to achieve business and technical objectives. Developed new business processes to integrate new technical capabilities to increase process efficiency and business performance.Technology Driven Project: Achieved technical objective of a standardized architecture and business objective of negligible change in process efficiency. Created entirely new business processes, managed change and trained system users.Business Driven Project: Reduced business process time by 20% and met technical development guidelines. Embedded new functionality to enable 200+ business users to more quickly iterate through product assortment development scenarios. Innovation Project: Reduced Target workload and improved data integrity by enabling download and upload access to internal Target data for Vendor Representatives. Created a web-based application, data safe guards, new processes and training for 100+ vendor partners. Show less Developed a high-performance Analytics Team by creating project processes (Prioritization, Communication, Review, Delivery) and refining Roles / Responsibilities. Created business context training for Analysts and established project quality expectations. Team of 10 was located in Minneapolis and Bangalore, India.Co-created the Target Analytics Network (500+ members) as an internal professional organization for Target Analytical Resources. Secured buy-in from Senior Leadership, developed a Network Charter and created governance and committee structures. Show less
  - Business Process Consultant
    Jan 2012 - Aug 2015
  - Manager - Merchandise Analytics
    Feb 2006 - Jan 2012
  - Business Process Consultant
    Feb 2003 - Feb 2006
  - Project Analyst - Cross Functional Process Improvement
    May 2002 - Feb 2003
  - Manager - Merchandise Presentation
    Oct 2000 - May 2002
  - Manager - Merchandise Planning
    May 1999 - Oct 2000
  - Sr Reporting Analyst
    Nov 1997 - May 1999
- Minnesota Housing
  Oct 2015 - Aug 2023
  Systems Business Analyst
Licenses & Certifications
- Certified Professional Project Manager (CPPM)
  University of St. Thomas
Volunteer Experience
- Campaign Leader
  Issued by United Way Worldwide
  Associated with Mark Baier
- Coach / Assistant
  Issued by Lakeville School District 194
  Associated with Mark Baier