Claude EREPMOC

Experience

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  GROUPE M6

  Jan 2001 - Jan 2003

  Brand Manager | Media Diversification and Strategic Partnerships

  Developed brand partnerships, promotional campaigns, and licensing strategies to boost the visibility and revenue of M6's TV programs and media assets.✨ Key Achievements: 🎯 Licensed product launchesSuccessfully launched 119 branded products with key retail and media partners in one year. 🛍️ Nationwide retail activationRolled out a 230-store campaign (with La Grande Récré) to promote a new animated series on M6’s kids’ channel. 🤝 Strategic brand collaborationsBuilt partnerships with Unilever, Universal Music, and McDonald’s, amplifying the audience reach of flagship shows. Show less

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  FreshMinds, The Great Big British Quiz, Science Museum, and NAF NAF

  Jan 2004 - Dec 2007

  Varied Roles in Media, Culture & International Strategy

  📺 The Great Big British Quiz – Media DistributionExpanded show visibility across Russia, Ukraine and Poland. Coordinated launch in UK shopping centres, reaching over 16M viewers.🔍 FreshMinds – Strategic Market ResearchDelivered competitive intelligence and trend analysis for consulting firms, supporting strategic decision-making.🧪 Science Museum – Licensing & Brand ExpansionSupported international brand development and licensing initiatives (NY Licensing Show, Flying Scotsman), enhancing cultural brand presence.🛍️ NAF NAF – International Retail StrategyManaged operations across 6 countries (Japan, Egypt, UK, Thailand…), aligning sales performance and brand visibility across partner networks. Show less

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  Two Way Media

  Jan 2007 - Jan 2011

  Digital Media Partnership Manager – Content, Licensing & International Growth

  🎯 Led international content distribution and strategic partnerships with telecom operators and media platforms, combining product innovation, licensing expertise, and scalable business growth.💼 Key Achievements:• 📽️ Global Licensing & Content DistributionSecured worldwide rights for premium IPs (Cartoon Network, Baby TV, Who Wants to Be a Millionaire – from Sony, Fox, Turner).Closed long-term deals with telecom operators (Portugal Telecom, TeliaSonera, Telenet) → £60K/year in recurring revenue generated from zero.• 📱 Product Diversification & Digital MonetizationLaunched interactive content across mobile, apps, TV and social platforms.Designed monetization models (freemium, upsell, add-ons) → +£50K revenue in 12 months.• 🌍 International Expansion & Market ActivationRolled out services in 3 countries within 12 months, reaching 13M+ subscribers.Benchmarked fast-growing operators globally and led 30+ targeted B2B meetings (incl. Orange, Bouygues, PCCW, KPN).• 🤝 Commercial Negotiation & Pre-SalesNegotiated ARPU-based contracts with upsell incentives and local-language adaptation.Secured 40+ meetings per edition at MIPTV/MIPCOM; responded to international tenders (e.g., BBC).• 🧩 Product Launch & Technical IntegrationCoordinated rollouts with telecom SI teams and Two Way Media developers for localized and seamless service delivery. Show less

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  France Medias Monde

  Sept 2011 - Aug 2020

  Global Lead – Content Monetization, Partnerships & Growth

  🎯 Drove international content distribution, advertising monetization, and strategic partnerships across TV, radio, digital, and social platforms — with a dual focus on revenue growth and audience reach.💼 Key Achievements :• 📺 Content Distribution & Revenue DevelopmentSold TV content to international broadcasters and platforms (ZDF, Camnews, Brightcove, VideoElephant) → €60K in one year.Negotiated multi-territory contracts, defined licensing terms, and managed content rights and delivery.• 📊 Commercial Strategy & Key Account ManagementDeveloped a portfolio of 100+ B2B clients — including 3 major accounts >€120K.Achieved +30% new client acquisition YoY, doubled repeat investment rate.• 🌍 Network Activation & International ProspectingManaged a network of 14 agents across EMEA & APAC, launched targeted prospecting campaigns.Example: Morocco → 100 leads sourced, €16K signed in 3 months.• 💡 Branded Content & Digital MonetizationCreated co-financed campaigns for F24/RFI platforms (e.g. Voyages SNCF, ESCP) → €90K revenue, 1M+ unique visitors.• 🤝 Strategic Funding & Editorial Co-ProductionsInitiated and structured EU-funded projects in Greece & Poland, supporting local journalists and co-productions.• 📽️ VOD Business Plan & B2B StrategyBenchmarked VOD/SVOD competitors in 10+ countries.Led internal consultation and P&L modelling → secured greenlight to launch F24’s paid content distribution in B2B.• 🎯 MIPTV/MIPCOM Sales ActivationHeld 40+ meetings per event; activated personal network of TV buyers in UK, France, US and Europe.Closed content deals with global platforms, and formalized master contracts with legal & tech teams. Show less

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  Self-employed

  Sept 2020 - now

  Strategic Growth & Business Advisory – MediaTech, Culture & Creative Scale-ups

  🎯 Advisor to founders, executives and mission-driven organizations across MediaTech, streaming, cultural and educational platforms.I design and execute growth strategies, content business models and international expansion plans — aligning purpose and performance.💼 Selected missions:• Strategic Advisor – The Agile Brain®Co-designed executive roundtables with top leaders; published insights on middle management and imposter syndrome; contributed to more inclusive and high-impact leadership cultures.• Business Model & Growth Strategy – Influence & Speaking ConsultancyClarified the value proposition, analyzed CRM & analytics data, and built a GTM (Go-to-Market) roadmap for +30% revenue growth via B2B segmentation, LinkedIn visibility, and client acquisition strategy.• Sales Acceleration – Brand Content AgencyAudited client base, repositioned the growth strategy, and launched targeted outreach to 200+ media agencies, triggering sales activation.• Business Development – Media & EdTech PlayersRequalified client portfolios, refined HR stakeholder targeting, and helped close a long-term sponsor deal.• Startup Incubation – The Break (EU Program)Developed a geo-location startup around global heritage preservation; validated the model through lean startup methods.• Culture & Tech Ecosystem BuildingCurated executive events for IMM Leadership on AI, creativity, and media (featuring Netflix, Caisse des Dépôts, Blanca Li, Jean-Michel Jarre); led art-business community initiatives at ESCP Alumni (Perrotin Gallery, Maison Victor Hugo).📍Now open to joining a high-impact company or platform in media/tech, where purpose, creativity and strategic execution align. Show less