Jaedon Lum

Consumer Data Analyst

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Singapore

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Timeline
About me
Global Markets at UOB
Education
- National University of Singapore
  2022 - 2026
  Bachelor of Business Administration - BBA & Business Analytics Finance, General
  Activities and Societies: Case Competitions: • TNB Aura Start-up Wars - Finalists (Team Lead) Curriculum Participation • Krasheares Rag | Project Director 23/24 • Sheares Hall | Block C Committee Member 22/23 • Sheares Hall | Dance Member 22/23 • Sheares Hall | Sheares Link Marketing Sub-Committee 22/23 • Sheares Hall | Dinner and Dance Block C Pageant 22/23 • Sheares Hall | Track and Field Team Manager
- Ngee Ann Polytechnic
  2017 - 2020
  International Business
- Ngee Ann Polytechnic
  2017 - 2020
  International Business 3.9/4.0
  Activities and Societies: • BA Envoys | Sub-Committee 16/17 • BA Society | Student Coordinator 16/17 • BA Comm | Student Coordinator 17/18 • NP Environment Club | Sub-Committee 18/19
- Global Entrepreneurial Internship
  2019 - 2020
  Business Development Business Administration and Management, General
  6-Months Overseas Business Development Internship at VietnamIn charge of Marketing and Business DevelopmentClinched partnerships and collaboration with potential partners and clients Boosted social awareness and publicity through digital marketing means
Experience
- Ezbuy
  Dec 2016 - Jan 2017
  Consumer Data Analyst
  Implemented systematic methodologies to address client challenges, leveraging data analysis to identify bottlenecks and reduce lead times efficientlyCollaborated with clients to understand concerns regarding product quality, offering tailored and effective solutions along with contingency plans to address their specific needsGenerated retail footprints and consumer insights to enhance efficiency and clean overall company outliers
- Vibeji
  Sept 2019 - Feb 2020
  Business Development Analyst
  Assigned to research on market trends, analysed data, and optimised revenue streams using Excel, leading to a 300% increase in consumer base within 3 monthsPerformed comprehensive ground marketing research to profile Vibeji’s target audience and devised strategic approaches to effectively engage and reach these consumer segmentsEngaged with clients to utilise our platform, presenting strategic customised revenue streams and contingency plans, successfully onboarded 6 clients within a 2-month period Show less
- Republic of Singapore Navy
  Aug 2020 - Jun 2022
  Combat Diver
  Successfully finished the Combat Diver Course, including the rigorous “Hellweek” and was honoured with the prestigious combat diver badgeAccomplished challenging assignments such as underwater bomb detection while meeting Key Performance Indicators (KPIs)
- NUS Fintech Society
  Sept 2023 - Apr 2024
  Project Management Executive
  Developed optimal budgets for events, implementing cost-effective strategies to enhance Town Hall 1 and successfully engage up to 300 individuals while minimising costsConducted financial analysis or NUS Fintech Summit and develop resource allocation strategiesServed as a spokesperson and emcee for Townhall events, fostering connections and cultivatingcollaborations among attendees
- UOB
  Apr 2024 - now
  Global Markets Analyst
Licenses & Certifications
- Level 4: Excel Black Belt
  McGraw Hill
  Sept 2022
  View certificate
- Level 4: Powerpoint Black Belt
  McGraw Hill
  Sept 2022
  View certificate
- Global Entrepreneurial Internship Startup Challenge 2020
  Reactor School
  Apr 2020
  View certificate
- Startup Wars 2023 Venture Capital Case Competition
  TNB AURA
  Oct 2023
  View certificate
- Study Visit Program, Korea (Seoul)
  Chung-Ang University
  Mar 2019