Yiling Yue

Experience

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  Design Capital Pte Ltd

  Apr 2016 - May 2019

  Marketing and Communications Executive

  - Assist Marketing Manager with all marketing for 4 brand accounts and activities within the marketing department.- Manage and coordinate marketing, advertising, and promotional activities.- Assist and deliver marketing activity within marketing budget.- Develop marketing schedules and maintaining deadlines.- Coordinate events’ advertising & promotional programs.- Create and publish all online/offline marketing strategies and materials in line with marketing plans.- Monitor and report on the effectiveness of marketing communications.- Expand and develop SEO/SEM & social media platforms - Facebook, Instagram, and LinkedIn.- Monitor & Manage e-commerce back end. Show less

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  WATSONS SINGAPORE

  Jun 2019 - Jul 2021

  Marketing Executive

  - Organize and coordinate events' advertising and promotional activities.- Ensure that activities and deliverables are produced within budget.- Work closely with various teams (local and regional) on campaigns/activations.- Create and implement omnichannel marketing strategies and plans.- Understand and analyze consumers' evolving shopping and buying patterns.- Keep abreast with market trends and make recommendations to respond appropriately and forecast future trends.- Coordinate and heighten awareness for new products/brands launches.- Explore new initiatives with relevant departments to drive/rejuvenate sales.- Develop, plan and implement initiatives to retain customer loyalty and enhance the experience.- Ensure all communication collaterals adhere to brand/s' guidelines and identity. Show less

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  Shiseido

  Jul 2021 - now

  - Lead, develop and implement brand strategy, market research, communication strategy, media planning, and promotion strategy for Cosmetics division. - Manage day-to-day marketing operational activities from project management, creative development, cross-functional implementation, campaign tracking, and reporting to brand development and performance.- Responsible for key relations with Media, Digital and PR agencies, external media partners.- Research and analyze the marketplace and target consumers to proactively respond to changing customer demands, market trends and gain insights.- Work closely with Sales teams to drive integration and execution of trade marketing plans and trade activities with the various retailers.- Manage new product launches timeline & demand forecasting, working closely with internal stakeholders like Supply Chain, Business Controller, and SAPAC team to ensure timely launches.- Responsible for activities and promotions on E-commerce platforms. Show less

  • Marketing Manager

    Jul 2024 - now

  • Assistant Marketing Manager

    Mar 2023 - Jul 2024

  • Marketing Brand Executive

    Jul 2021 - Mar 2023