Demetrius Goosbey II

Experience

• 

  Earle Palmer Brown

  Jan 1998 - Jan 1999

  Studio Artist

  Worked closely with the production manager, art directors and creative directors to produce agency work.Assisted the production manager and art directors in the production of advertising campaign materials.Designed and revised print campaigns and posters per direction of the art directors.Illustrated storyboard frames.Reviewed final files for printing.Assisted in producing presentation materials.

• 

  Bomstein Agency

  Jan 1999 - Jan 2000

  Art Director

  Developed and produced advertising campaigns and provided strategic thinking for commercial clients• Developed concepts and implemented award-winning advertising campaigns. Campaign materials included print ads, television spots and marketing collateral• Researched and identified creative vendors• Worked closely with the copywriters, account managers and media planners• Provided art direction for websitesClientsFortis Homes, Lindsay Cadillac, Mattress Discounters, MB Residential, Pulte Homes, Radixnet, Sport & Health Clubs, Temps & Co., VOB Saab, Washington Capitals, and the Washington Times Show less

• 

  The Art Directors Club

  Jan 2000 - Jan 2011

  Volunteer
• 

  IQ Solutions

  Dec 2001 - Jan 2007

  Senior Art Director

  Managed and worked hands-on to design and build integrated social marketing campaigns.• Developed strategic plans, creative concepts, and managed award-winning creative teams to produce products targeted to special populations and the general public for social marketing for government and nonprofit clients• Developed concepts and and produced integrated campaigns primarily focused on health communications. Campaign materials included website designs, web banners, videos, radio, print ads and posters, marketing collateral, exhibits and non-traditional media• Worked closely with the project management, media planning and web development staff for campaign planning and implementationClientsCenter for Substance Abuse and Prevention, Darryl Green Youth Life Foundation, Department of Veteran Affairs, Drug Abuse Warning Network, National Cancer Institute, National Eye Institute, National Institute of Child Health and Human Development, National Institute on Drug Abuse, National Institute of Diabetes and Digestive and Kidney Diseases, and United States Department of Agriculture Show less

• 

  Equals Three Communications

  Jan 2007 - May 2012

  Creative Director

  Built and managed creative staff and all creative planning, strategy development and production for brand development and award-winning integrated campaigns for commercial, government and nonprofit clients.• Introduced and managed digital creative standards to manage product development for websites, web banners, graphic emails and front end coding languages, HTML and CSS• Directed integrated campaign strategies for web/mobile products, digital, print, and broadcast advertising for audiences +1M-100K. • Established budgets (+$150K-75K per project) and negotiated vendor services for local to national creative product/campaign development and production• Worked closely with the project management, media and web development staff for campaign planning and implementationClientsAmerican Diabetes Association, American Type Culture Collection, Arbitron, BEI Resources, DC Rape Crisis Center, Department of Housing and Urban Development, Epilepsy Foundation, Equals Three Communications, Inc., Federal Emergency Management Agency, Field School, ImagineNations Group, Intelligent Transportation Systems, Liquid Keratin, Metropolitan Washington Council of Governments, National 4-H Council, National Academy of Public Administration, National Fatherhood Initiative, National Institute of Allergies and Infectious Diseases, Office of Danny K. Davis, U.S. Navy SEALs, U.S. Wellness, Wilmer Leon, World Bank, Yapya, Zain Show less

• 

  Worldwide Partners

  Jan 2007 - Jan 2011

  Member
• 

  DC Ad Club

  Jan 2009 - Jan 2009

  Volunteer

  Board MemberCommunications Committee Co-Chair

• 

  RTC

  Jun 2012 - Mar 2013

  Interactive Art Director

  Designed interactive products to increase engagement and maintain retention with a rheumatoid arthritis pharmaceutical program.• Developed retention strategies for interactive campaigns targeting the general population and healthcare providers of +1M. • Hands-on concepting and art direction of digital campaigns for new product launchesClientsPfizer Inc.

• 

  LiveHealthier

  Mar 2013 - Dec 2015

  Creative Director

  Developed strategies and managed the creation and curation of branded, digital content designed to influence lasting healthy behaviors for workforce and health plan member audiences. • Worked with behavioral science experts, social media and product managers teams to develop multi-platform content interface design strategies based on user experience research for wellness and disease management products for populations for +10M-8K.• Identified opportunities for the team to provide content• Developed efficient, scalable, and measurable processes to deliver client/product co-branded content• Worked with the proposal and business development teams to develop budgets ($200K-75K per project) and language marketing the group’s mission, capabilities, and accomplishmentsClientsAir Liquide, Allstate, Ambetter, Argo, BNSF, CBT, Cenpatico, Centene, CNB, Continental, Corelogic, Cottage, Dean, Envolve Health, Exelis, H-E-B, Harman, Huntington, Insight, LiveHealthier, Lubrizol, MA Connector, Materion, McGraw Hill Education, Mitsubishi, Navient, Netgear, Quest Diagnostics, RAND, Recology, Scholastic, Simplot, Standard & Poor, Suicide Prevention Coalition, Technicolor, Terex, Trimble, WKU, Zebra Show less

• 

  Action Design

  Jan 2014 - Jan 2014

  Participant/Presenter
• 

  Envolve PeopleCare

  Jan 2016 - Aug 2018

  Director of Content Creation and Engagement

  Developed strategies and managed the creation and curation of branded, digital content designed to influence lasting healthy behaviors for workforce and health plan member audiences. • Worked with behavioral science experts, social media and product managers teams to develop multi-platform content interface design strategies based on user experience research for wellness and disease management products for populations for +10M-8K.• Identified opportunities for the team to provide content• Developed efficient, scalable, and measurable processes to deliver client/product co-branded content• Worked with the proposal and business development teams to develop budgets ($200K-75K per project) and language marketing the group’s mission, capabilities, and accomplishmentsClientsAir Liquide, Allstate, Ambetter, Argo, BNSF, CBT, Cenpatico, Centene, CNB, Continental, Corelogic, Cottage, Dean, Envolve Health, Exelis, H-E-B, Harman, Huntington, Insight, LiveHealthier, Lubrizol, MA Connector, Materion, McGraw Hill Education, Mitsubishi, Navient, Netgear, Quest Diagnostics, RAND, Recology, Scholastic, Simplot, Standard & Poor, Suicide Prevention Coalition, Technicolor, Terex, Trimble, WKU, Zebra Show less

• 

  Palladian Partners, Inc.

  Aug 2018 - Dec 2018

  Creative Director

  Directed the creation and management of user-focused science and medical content for online/mobile and social experiences.• Worked with program managers, science writers, designers and developers to create and implement user-centered, accessible content for various media experiences for populations of +1M.• Trained the team of designers on UX/UI best practices and tools for a more efficient delivery of interactive products• Lead client-facing meetings for creative brainstorms and presentations• Worked with program managers to produce and manage project plans and budgets ($50K-15K per project) that fit within the client’s scope of workClientsCenters for Disease Control, National Cancer Institute, National Center for Advancing Translational Sciences, National Heart Lung and Blood Institute, National Institute of Child Health and Human Development, National Institutes of Health, Office of Women’s Health, Precision Medicine Initiative, U.S. Food and Drug Administration Show less

• 

  Mathematica Policy Research

  Jan 2019 - now

  Director of Design and Experience