Ioana David

Ioana David

Market Research Interviewer

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location of Ioana DavidGreater Boston

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  • Timeline

  • About me

    Associate Global Customer Insights Manager @ASP

  • Education

    • "Brâncoveanu-Vodă" Theoretical High School

      2008 - 2012
      High School Diploma Mathematics-Informatics

      Participated in the Erasmus project IMACO (2012)▪ Exchange program in Italy and Spain Led the high school's Department of Arts & Culture (2011)▪ Organized musical & literary events in partnership with high school students, local musicians and the local museumCo-organized and run humanitarian projects & environment protection activities:▪ Raised funds to build a water pump in Ethiopia through LVIA NGO (Italian organization focused on overcoming extreme poverty in… Show more Participated in the Erasmus project IMACO (2012)▪ Exchange program in Italy and Spain Led the high school's Department of Arts & Culture (2011)▪ Organized musical & literary events in partnership with high school students, local musicians and the local museumCo-organized and run humanitarian projects & environment protection activities:▪ Raised funds to build a water pump in Ethiopia through LVIA NGO (Italian organization focused on overcoming extreme poverty in African communities) (2009)▪ Informally founded the "Bikers' Community” – team focused on exploring and cleaning the surroundings of Urlati, Romania on bicycles (2011)▪ Informally founded the “Environmental Protection Club” which promoted selective recycling, initiated cleaning activities and raised awareness on the importance of environmental protection (2008) Show less

    • Universitatea POLITEHNICA din București

      2012 - 2016
      Bachelor's degree Entrepreneurship, Business Management 10/10

      - Graduated with focus on innovation of the HR recruitment and selection processes - Multiple prizes and participation diplomas at the Scientific Communication Sessions (2012 - 2016)

    • Universitatea POLITEHNICA din București

      2016 - 2018
      Master's degree Human Resource Engineering in Industrial Organizations 10/10

      Graduated with focus on Learning Organizations, Knowledge Management & Knowledge Management Technologies

  • Experience

    • Insights by Kantar

      Jan 2013 - Jan 2013
      Market Research Interviewer
    • NN

      Nov 2015 - Jan 2016
      Data Entry Operator
    • NN

      Aug 2016 - Apr 2017

      • Scheduled and prioritized work for the 10-member Data Entry team to ensure same day 100% document digitization; collaborated closely with Underwriting and Policy Services managers to ensure coordination in case of processing delays during peak days • Onboarded and trained new Data Entry team members on NN’s insurance products, client database and operational processes • Guided and assisted field agents with specific client requests or business issues by providing flexibility on standard internal processes, ensuring a customer centric approach to problem solving Show less

      • Data Entry Team Leader Assistant and Policy Services Officer

        Jan 2016 - Apr 2017
      • Performance Marketing Intern

        Aug 2016 - Oct 2016
    • CIEE Council on International Educational Exchange

      Jun 2018 - Sept 2018
      High School Operations & Compliance Coordinator

      ▪ Supported CIEE's event planner to successfully organize the orientation event that hosted over 1,200 international students▪ Coordinated international students' arrival at orientation and interfaced with overseas representatives and host families to ensure students' safe and timely arrival to the US▪ Spent 5 weeks at the orientation venue and worked as liaison ensuring the successful coordination between simultaneous events

    • NN

      Mar 2019 - Mar 2020

      • Applied Design Thinking, Lean Start-up, and Growth Hacking methodologies with the aim of uncovering and developing new markets, customer value propositions, and business models• Owned 5 MVPs over the course of 3 years: co-designed and ran in-depth customer discovery interviews and other problem/solution validation experiments for qualitative and quantitative validation (on-site events, landing pages, Facebook ads, A/B testing) • Led the development of NN’s Innovation Lab fintech platform, NN’s first online sales platform; collaborated closely with specialists and contractors to ensure timely delivery of UX/UI design, IT, legal, and operational requirements • Co-researched and co-designed NN’s business ecosystem; worked closely with the board of investors – CMO, CIO, CEO to drive strategic partnerships and/or M&As to improve the growth of NN’s business and to uncover new markets and customer segments• Fostered a culture of innovation, acting as an internal ambassador to disseminate the innovation process and to increase the adoption rate of Design Thinking and Lean Start-up practices in business-as-usual processes; co-organized and co-ran 4 internal cross functional innovation workshops to train ~80 people• Co-designed and formalized the innovation processes for project ideation, design, validation, and implementation and aligned it with the best practices of NN’s international network of Innovation Labs; co-ran 9 pilots over the course of 1 year to refine the process Show less

      • Intrapreneur

        Mar 2017 - Mar 2020
      • CSR Advisory Board Member

        Mar 2019 - Jan 2020
    • Advanced Sterilization Products

      Jun 2021 - now
      • Global Customer Insights Lead, Cross-Portfolio

        Jan 2023 - now
      • Global Customer Insights Specialist, Terminal Sterilization

        Jan 2022 - Jan 2023
      • Customer Insights Associate, Americas

        Jun 2021 - Jan 2022
  • Licenses & Certifications

    • Start UP Smart - Entrepreneurial Competencies

      Fonduri-structurale.ro
      May 2015
    • Microsoft Office - Excel

      Learning Solution Training
      Dec 2016
    • Growth hacking

      Growth Tribe
      Nov 2018
    • Digital Marketing Strategy and Communication

      IAA Romania
      May 2020
    • Microsoft Office - Access

      Learning Solution Training
      Dec 2016
    • Certified Organizational Specialist

      ClutterBug
      Dec 2023
      View certificate certificate
    • Morning Brew Quantitative

      Learning @ Morning Brew
      Jun 2022
      View certificate certificate
    • Foundations in Design Thinking

      IDEO U
      Jul 2019
      View certificate certificate
  • Volunteer Experience

    • Digital Marketing Specialist

      Issued by digiCap on Aug 2020
      digiCapAssociated with Ioana David
    • Digital Marketing Specialist

      Issued by Asociatia Economiei Circulare on Sept 2019
      Asociatia Economiei CirculareAssociated with Ioana David
    • Startup Mentor

      Issued by Junior Achievement Romania on Mar 2019
      Junior Achievement RomaniaAssociated with Ioana David
    • Innovation Trainer

      Issued by EESTEC LC Bucharest on Nov 2018
      EESTEC LC BucharestAssociated with Ioana David
    • Teaching Staff

      Issued by St. Sofia Children's Center on Dec 2018
      St. Sofia Children's CenterAssociated with Ioana David
    • Teaching Staff

      Issued by "Bucuria Ajutorului" Foundation on Jan 2011
      "Bucuria Ajutorului" FoundationAssociated with Ioana David
    • Patient Care Assistant

      Issued by Casa Rozei Foundation on Sept 2008
      Casa Rozei FoundationAssociated with Ioana David